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INS Lite Vape Review: From First Impressions to Real Appreciation — Hands-On Experience and Pod Flav

Around the winter of 2018, a friend from Northeast China asked me if I had heard of a vape brand called INS. To be honest, before that I only associated “INS style” with photo aesthetics popular among young women—that was the first time I had heard of INS

Around the winter of 2018, a friend from Northeast China asked me if I knew of an e-cigarette called INS. To be honest, before that, I only knew that little girls liked the ins style when taking photos. That was the first time I heard of INS-cigarette.It is snowing in the north now, and another winter is coming. In just two years, INS e-cigarettes have grown from a new brand to a well-known brand inside and outside the industry.

In this issue, we will review the new INS Lite product that INS just released in August. After its release, the Lite series has become a people-friendly brand. Our past reviews have never mentioned the product price. This time, we will make an exception and introduce Lite's sincere people-friendly price.

???About INS

INS is one of the few relatively low-key e-cigarette brands, and there is not much brand-related information that can be found on the Internet. INS e-cigarettes are affiliated to Shenzhen Vips Technology Co., Ltd. The brand applied for registration in September 2018. In October of the same year, the first product, INS Pro, was launched. In 2019, INS Air and INS Lite were released in August 2020.

 

???Packaging and design

The design of the Lite box set is relatively small, simple but not simple.

The top left corner of the front is the brand LOGO and brand Slogan (change for health), and the main pattern on the right is the product picture, which can clearly identify the color of the atomizing rod.On the back are usage diagrams, product details and production information.

Below the front and back are "Health Care Plan" reminders, stating that nicotine is addictive and that its use is prohibited by minors.

Opening the box is designed to push and pull the box, and when pushing it first,came intoThe product manual in front of your eyes, then the atomizing stick +1 mint-flavored cigarette bomb +1 charging cable.

Being close to the people means that the price will not be very expensive, but it does not mean that the product cannot keep up, otherwise it will not be close to the people but will be deceiving. no matterWhether in packaging design or packaging production, you can feel the INS people's careful pursuit of products.# p#pagination title #e#

The shell of the atomizing rod is made of aluminum alloy. It is anodized and looks shiny and textured, but will not reflect significantly. There is an INS Lite logo on one end of the fuselage and a sun-shaped work indicator in the middle.

Lite has 8 colors, and we mainly used gray and red for shooting.

Because I have seen too many products, Lite didn't give me a stunning feeling at first glance. It was more regular.

However, after half a day of shooting + trial, I felt that Lite was more and more like a good-looking girl. The more I watched, the more I liked it. This was indeed a surprise. It had temperament in my eyes and texture in my hands.

 

???Experience and taste

A brief understanding of the general parameters of INS Lite:

Overall size: height 109.6mm, width 19.5mm, thickness 10mm

Weight: 24g

Housing process: Aluminum anodization

Battery capacity: 350mAh

Output voltage: 3.6V

Charging interface: Micro USB

Smoke bomb capacity: 1.8ML

Cigarette bomb material: food grade PCTG

Atomization core: 2.0Ω imported Filer silk core

When I took apart the cigarette bomb, I found that the INS had done a good job in protecting the cigarette bomb. The sealing plug at the bullet hole was very interesting. It went deep into the bullet hole and could better protect the tightness of the cigarette bomb.

#p#Pagination Title #e#

(The oil-conducting cotton core at the bottom of the bomb is clearly visible)

It should be worth mentioning that Lite cigarette bombs use one of the few cotton atomizing cores currently on the market. Compared with ceramic cores, cotton cores have a longer history of use. The biggest feature is their high degree of reduction to tobacco oil. This is also one of the important factors that the taste of Lite tobacco oil has been well received by the market. However, cotton core also has some shortcomings. If it is not done well, it may lead to a weakening of the taste.

After using a few of them, I found that the Lite cigarette bombs really brought into full play the advantages of the cotton core. The reduction degree of several flavors of cigarette oil was very good and could produce relatively strong smoke.

There are 15 flavors in INS. Here is an explanation of the experience of three of them for your reference.

Light mint

Mint is the flavor in the suit. It must be the taste that INS believes will most impress customers, or maybe it is because mint is relatively more popular.

The front tone is relatively soft, like the freshness and leisure of fresh mint leaves. The coolness is significantly increased after entering the mouth. Coupled with the weather of 5 degrees in Nanjing, it is simply "cool" to the freezing point.

The overall experience is smooth and should rank among the mint flavors on the market.

iced watermelon

Why choose this watermelon? Because it is really great.

Different from many watermelons that have green watermelons or watermelon skins, INS watermelons are closer to ripe watermelons. They are more fragrant and sweeter after entering the mouth. After exhaling out, the aroma of watermelon can be clearly felt instantly, and the feeling of smoking and smelling can be achieved. Achieve a consistent feeling.

The iced watermelon with a cool degree, once swallowed into the throat, seems to arouse the expectations of people when they were young in the summer after picking up a big watermelon and throwing it to the bottom of the well.

old popsicles

Take a deep breath, and the sweet and rich milky aroma will instantly fill your mouth. With the support of the cotton core, the restoration of the taste can be said to be quite perfect.

Like iced watermelon, old popsicles are also a flavor full of memories. With a puff and a puff, the entire youthful years seem to come back.

#p#Pagination Title #e#

???the price of the people

It is understood that the price of the INS Lite set is 69 yuan, which is close to the price of disposable products of many brands. However, Lite is a veritable bomb replacement series.

Earlier, I saw an exclusive interview with INS founder Yuan Shuqing and Mr. Yuan, titled "Learn from history, use heaven as the rule; put people first, never forget the original intention." What I still remember is a reader's comment. He said: I very much agree with INS's point of view that e-cigarettes, as a cigarette replacement product, are just-needed products, and the price of high-frequency sales products must be close to the people so that the industry can develop for a long time.

Product pricing has always been different among people, but for emerging products, we still agree with the INS pattern. The combination of low-threshold kit products and low-cost atomizers provides more users with the opportunity to experience consumer e-Cigarette products provide possibilities and also play a positive role in promoting the development of the industry currently in the market education period.

???In the end

I tried to give INS Lite to a few friends around me who had used e-cigarettes but didn't know much about them. I asked them to guess the price. The number given was more than twice that of 69. I understood it as a recognition of Lite. I once asked Lao Zhang of Diankang (an e-cigarette collection store brand that currently has more than 60 stores) why he introduced INS. He said that it can be summarized in 12 words: reliable team, excellent products, and affordable prices.

A year ago, I wrote an article proposing that the development of e-cigarettes requires clear regulations and standards, and a brand with a sense of mission, and the INS I know belongs to such a brand.

This calls on practitioners to learn INS, not play tricks, not take shortcuts, and work together with the industry to develop together.

H
HNB Editorial Team

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