Boulder Fisher E-Liquid: Why Does It Represent the Highest Quality Standard in China’s E-Liquid Indu
Platt Fisher oil
--Why does it represent the highest standard for tobacco oil quality in the domestic industry?
The appearance of "PMTA"
As we all know, the United States currently has the world's largest and most mature consumer market for e-cigarette products, with 45 million new tobacco consumers and a mature market of nearly 10 billion US dollars. This makes any e-cigarette brand in the world flock to it, and tries every means to venture into the mature market of the United States. The top three companies in sales in the U.S. e-cigarette consumer market in 2020 are JUUL (JUUL), British American Tobacco (Vuse), and Blu Brand Company, accounting for 26%, 12%, and 3% of the total market sales respectively. Platinum's U.S. market sales accounted for 2% of the total market sales, ranking fifth only after the famous Philip International (IQOS).
Faced with the rapidly developing cigarette market,U.S. FDA (Food and Drug Administration: The U.S. FDA is an international medical review authority authorized by the U.S. Congress, the federal government, and the highest law enforcement agency specializing in food and drug management)In the second half of last year, the most stringent product review and e-cigarette market access standards in history were quickly introduced, that isPMTA (Full name: Premarket Tobacco Application), almost in an instant, the threshold for entry into the U.S. tobacco market was raised to an extremely high level.
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Platinum applies for "PMTA"
As a result, the above-mentioned super international tobacco giants all obediently spent tens of millions or even hundreds of millions to submit a large number of related products on sale for PMTA review. The only way to ensure that they can continue to be sold in the United States in the future can be sold on the market. No one is willing to give up the mature market of the United States.
Currently, among domestic top brandsThere are and only Platinum submitted applications for PMTA review for 6 types of tobacco oils (including Platinum's self-developed nicotine salts and Fisher's oil that changed the smoke industry standards as soon as it came out) and 3 types of smoking equipment.。Moreover, Platinum, like the above-mentioned international tobacco giants, has entered the second round of PMTA substantive review.
The laboratory's preparation for applying for PMTA only started this year. Other pomelo, di, and wild are just looking at the ocean and sighing. The remaining brands can only look at the ocean and sigh in the face of high review fees.
PART02
Platinum's brand confidence
In the first half of this year, Yunnan China Tobacco threw out an olive branch and asked Platinum to design and produce a joint electronic atomizing cigarette product for it: Twilight. This co-branded product equipped with Fisher Oil exploded in the Southeast Asian market once it was put on sale.# p#pagination title #e#
The core of Platz's company: it's technology, it's tobacco oil, and it's not marketing.When all raw materials in the supply chain rise in prices, Platinum not only does not raise prices, but instead expands its capacity without increasing the price. This is Platinum's strength to independently control heavy asset-heavy companies in the entire industry chain! We don't make fancy tobacco poles or flashy black technology. Platinum only considers how to get users to reduce the frequency of nicotine intake within a healthy and reasonable range, gradually get rid of dependence on nicotine, and eventually quit dependence on nicotine. This is also the original intention of Fisher Oil being developed. This is the sense of social responsibility that a large electronic atomizing cigarette manufacturer should uphold.
These facts are the brand confidence of Platinum. We have strong brand confidence and dare to tell every one of our users loudly: Platinum Fisher Oil is currently the highest quality standard in tobacco oil in the domestic industry. One.
