Learning from iPhone Marketing: IQOS Gen 3 Launches Exclusively in Japan Worldwide (with Opening...

IQOS is about to launch two new products--

IQOS3.0 & IQOS3.0 MULTI

#p#Pagination Title #e#IQOS3.0 and 3.0 MULTI

On October 23, at a luxury hotel in Dunei,

Published new IQOS products that span the times ~

#p#Pagination Title #e#There are two models this time, one is a continuation of the previous generation.

The other one is the brand new "continuous smoking" product MULTI!

The reason why this new product is called "cross-era" is

#p#Pagination Title #e#It is precisely the "complete evolution" made by manufacturers facing the shortcomings of previous generations of products.

Say goodbye to the old generation who is prone to deterioration and cannot continue to smoke.

This new series is Japan's leading exclusive release in the world.

#p#Pagination Title #e#The first one is a continuation of the traditional IQOS 3.0

The new OS 0 MULTI is very small and

And the first fully integrated machine!

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The product representative looked satisfied,

After all, IQOS is like the iPhone of the e-cigarette industry (Jobs era),

The product has texture in workmanship and completely leads the entire industry in functions.

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Very apple store atmosphere.

IQOS3.0

There has always been a big problem with the original series of products.

#p#Pagination Title #e#That is, the cover breaks very easily,

One of the improvements this time is the position of the cover,

Press open the lid from the position where you hold it,

In contrast, the cover becomes less likely to break.

#p#Pagination Title #e#Press the lower half and the upper half will automatically open.

you can take out a cylindrical cigarette heater.

And especially clever use of magnets adsorption,

So the cigarette heater can be taken out from various angles of 360°,

#p#Pagination Title #e#Especially when taking it upside down,

You don't have to worry about the cigarette heater slipping off due to gravity.

Another evolutionary focus is the charging time of the cigarette heater,

#p#Pagination Title #e#It has been shortened from 4 minutes in the previous generation to about 3 minutes and 30 seconds.

IQOS3.0 MULTI

This can be said to be a super all-in-one machine for the new IQOS.

Moreover, it is also a model that can continuously smoke when paying money.

#p#Pagination Title #e#In terms of size, it is thicker than PloomTech.

But the entire body is surprisingly light, only about 50 grams.

The place where the cigarette cartridge is inserted is a small cover,

#p#Pagination Title #e#Just push it away gently with your fingers,

It is very convenient to push it back to the original position after using it.

The way to clean has also evolved,

#p#Pagination Title #e#The head can be removed directly,

Take a special cleaning tool and clean it.

Minor design changes,

Don't worry about damaging the heating head.

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The reason why it is said to be a new IQOS that can be used continuously,

This model also achieves the goal of "drawing ten cigarettes continuously at full power."

Compared with the design of IQOS that needs to be put back into the mainframe for charging after withdrawal,

#p#Pagination Title #e#This all-in-one machine truly achieves "continuous smoking".

Regarding smoke bombs, the new machine is the same as the previous generation.

They use cigarette bombs that are currently in circulation on the market,

It can be said that there is no need to worry about the differences between the old and the new.

#p#Pagination Title #e#Regarding the price, it has increased slightly compared with the previous generation.

IQOS 3.0 is 0 yen,

IQOS3.0 MULTI is 8980 yen.

Next is the blockbuster of this article! Product unpacking diagram ~

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Both models come in exactly the same packaging size,

The difference lies in the part marked above,

There is also the word MULTI written in the lower part.

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After IQOS 3.0 was opened,

The first layer is the machine theme and smoke heater.

#p#Pagination Title #e#The second layer is the included cleaning kit.

The third layer is charging equipment.

The only difference between MULTI and the ordinary model lies in the first level.

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In terms of cleaning, the 3.0 series uses a new generation of cleaning tools.

#p#Pagination Title #e#After opening the cover, insert the rubber end into the cigarette heater,

By rotating the rubber on the cleaner,

Any matter remaining on the cigarette heater will be cleaned up.

#p#Pagination Title #e#Previous generation smoke heater is not available in new machines.

The design of magnet attraction also effectively protects the cover.

Like the iPhone, a lot of hand-cutting perimeters have been launched.

Because currently, only those who are invited to the press conference site,

Only then can we have a set of two public relations trial machines.

On November 15th, it will be sold simultaneously in 9 directly operated stores + official websites across Japan.

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Before the official release, these machines,

It's already on second-hand websites in Japan.

Stir up to 120,000 yen (about 7200 RMB)...#p#Pagination Title #e#