Clearly Talented, So Why Is Boulder So Cautious About Releasing New E-Liquids?

On April 16, Boulder launched the new Amber [Heartbeat] series, playing with trendy blind boxes, which caused a sensation in the community. Moreover, the Heartbeat series did not simply turn the original Amber into blind boxes but introduced 10 new flavors that amazed everyone. However, just a month later, Boulder fans are eagerly hoping for new flavors. Boulder, on the other hand, is still slowly developing new flavors, and fans are asking: Clearly talented, why is Boulder particularly cautious about releasing new e-liquids?

To answer this question, we must start with Boulder itself. Boulder originated from an oil factory and is recognized as a technical expert in the industry. Currently, Boulder has laboratories in both China and the U.S., with R&D personnel accounting for more than one-third, laying a solid hardware and talent foundation for the development of Boulder’s e-liquid flavors.

As one of the few domestic manufacturers with independent e-liquid R&D capabilities, Boulder’s e-liquids have always been a favorite among electronic cigarette enthusiasts, with Fei Xue oil being a representative that enjoys immense popularity. Fei Xue oil, with its atomic polarization technology, provides high satisfaction and long-lasting characteristics that Boulder fans love. It is reported that Fei Xue oil can reduce the nicotine intake per unit time for users, achieving the satisfaction that previously required 5 puffs now only needs 3 puffs, making it healthier and more cost-effective for users.

Despite having such strong technical capabilities, Boulder also adheres to the principle of slow and meticulous work in developing new flavors. A new e-liquid must go through multiple stages before being launched. First, the raw materials used must be strictly screened. Boulder firmly believes that selecting high-quality plant materials from around the world is a guarantee of the quality and flavor of an e-liquid.

Secondly, after safety inspections in the laboratory, the complex flavoring work requires professional perfumers to adjust the flavors, and after adjustments, professional tasters must taste them. This requires a significant talent pool, and Boulder has a large flavoring team with experienced and long-serving perfumers.

Therefore, Boulder is particularly cautious about introducing new e-liquid flavors. Their commitment to serving fans and producing quality products does not allow them to casually mix and release so-called new flavors like other brands. Boulder’s reluctance to release e-liquids is not due to a lack of capability, but rather a responsibility to vapers.

Finally, to allow more users to accept new flavors and gather feedback on new products, Boulder has launched a Pioneer Program. Users who purchase specific products have the opportunity to become Boulder’s esteemed product testers, receiving new flavors for free before they are launched over the next year. Feedback from testers that is accepted will also receive surprise gifts.

All of Boulder’s strategies aim to provide fans with a better product and flavor experience, never cutting corners. While the slow release of new flavors may make fans anxious, rest assured that all the impatience will dissipate when tasting Boulder’s new flavors, and all waiting will be worthwhile. We hope Boulder continues this caution in the future, bringing more surprises to users who love Boulder.