A product manager's hard-won story: Xiaoyuzhou's radical vaping experience revolution

LIGHT is a new brand of e-cigarettes

Recently, it has attracted great attention in the industry

As you may know, they teamed up with Masayuki Kurokawa

Launched the world's first master-designed e-cigarette "mini universe"

Today we also invited LIGHT's chief product manager

Tell us how the small universe achieves the ultimate experience in technology

Only people crazy enough to think they can change the world

to change the world.

--Introduction to the Small Universe Experience Revolution

Hello everyone

I'm Howard, chief product manager at LIGHT

The small universe took nearly a year

finally available

We internally define it asThe "e-cigarette experience revolution" achieved a phased victory

I want to share all this with everyone here

prologue

Choose the most difficult path

As we all know, in the e-cigarette industry, almost all new entrants will choose existing molds to launch first-generation products. After all, at the tuyere,"Fast" has become an important symbol in the brand success model.

We also face this choice

A. Select existing products, fine-tune them within a month, and quickly go online.

B. Develop internally-developed products/in-house products and create unique products from scratch.

Product Golden Triangle Model: Good products are inseparable from investment in time and cost

Maybe it's product manager perfectionism, or maybe it's team genetics that don't allow us to do it, so we choose the second path.At the beginning, we defined two core strategies for the product: "ultimate experience" and "trustworthiness".Among them,"trustworthy" is the basic bottom line, and we will never make inferior products that harm the interests of consumers."Extreme experience" is the pursuit, and we want to make the best product in the e-cigarette industry.

compass

User experience guides everything

We believe that product development that is divorced from the guidance of user experience is like sailing without a compass. No matter how far you go, you can't reach the other side of your dream.All design and technical points should serve the user experience.

So before the R & D work started,We surveyed 1000 traditional smokers and e-cigarette smokers. The male to female ratio is 7:3. The youngest is 21 years old and the oldest is 65 years old. A complete e-cigarette experience model has been established.The model as a whole is based on the user'sExtent and conspicuous experience, practical hands-on experience, functional smoking experience, durable performance experience, hidden security experience #p#paginated title #e#Multiple dimensions, each dimension is composed of dozens of influencing factors.

Since then, LIGHT has had the compass to navigate the e-cigarette industry...

research and development

The ultimate experience comes from uncompromising in every detail

Product ID-Connotation and face value coexist

As mentioned in the previous article of LIGHT, we have the honor to create this "little universe" with Master Kurokawa that is excellent in appearance, connotation and grip. If you are interested, you can click."The Birth of the Small Universe| An e-cigarette with a soul "Watch the artistic code of the small universe.

I believe that among many e-cigarettes, the small universe is very "special".

Core atomization experience-e-cigarette "six-character truth"

The core of the e-cigarette experience is the atomization experience. Various brands have created countless fresh black technology terms, but according to research, what consumers value and want most in the experience is

Quick, soft and cool, save no leakage

ourAll research and development is also guided by this "six-character mantra"。

Quick use: simplify complex and convenient operation

The magnetic fog bin, with a click, is ready

Keyless air switch, take a sip, and the beauty comes naturally

In this part, we have conducted many intense discussions internally, such as whether to increase technical points such as regulating power.In the end, we decided to use "fast" and "simple" as the standards and adopt the best power value we obtained through experiments.The purpose is to make the operation extremely simple, so that all users can get started quickly and zero learning costs.

Soft at the entrance: delicate and soft, with a rich taste

Original AOS atomizing core

Highly conductive organic cotton with nickel chromium heating wire

Restore the aroma of tobacco oil, and the soft mist creates a rich taste

In terms of atomization technology, we developed it jointly with McWeir. Professional friends may be confused,Why didn't we choose FEELM ceramic core atomization technology?This is because after hundreds of tests, the R & D teams of both parties jointly determined that cotton core is the best choice for our open products, and the cotton core tastes softer and more delicate than the ceramic core.In the end, we created the AOS atomization system to achieve a soft, delicate and perfect taste.

Smoothing: Create an original airway and build a suction resistance

Precise airway design, 1:1 restores cigarette "comfortable resistance"

Let you find the familiar feeling of sucking

E-cigarettes are fundamentally products that help smokers reduce the harm of cigarettes, so it is very important to restore the taste of cigarettes, among which "resistance to suction" is one of the key points.Through precise airway design, we restore the damping feeling of the cigarette 1:1.

Cost saving: Circulated oil filling, economical and environmentally friendly

circulating oil filling mist bin

Each fog bin can be filled with oil at least 6 times #p#pagination title #e#

Compared with other e-cigarettes, it can save about 3000 yuan a year

Why do you make recycled oil filling products? On the one hand, it is because there is more cost room to make the product's atomization experience more extreme, and on the other hand, it is to make users more affordable in long-term use. Compared with the small replacement cigarettes on the market,Users can save about 3000 yuan a year by using Small Universe and Light Tobacco Oil.In order to make oil filling more convenient and hygienic,We use PTF's patented oil filling technology, and the oil filling operation can be completed in less than 2 seconds.

No oil leakage: Four-fold leak-proof, foolproof

E-cigarette experience, not leaking is the top priority

Four-fold protection technology allows you to have no worries

Our team has worked hard to prevent leakage and increased the number ofThe four-fold leak-proof process of W-shaped air duct, oil-absorbing cotton, condensation wall, and double barb allows users to completely bid farewell to the trouble of oil leakage.

Performance experience-small figure and large energy

The performance experience affects the user's long-term experience. The capacity of e-cigarette batteries on the market is generally not high, and even users need to charge before they finish smoking the cigarette. Although the small universe is smaller than most e-cigarettes,But the battery reached 650mAh, close to double the industry average of 340mAh.According to the use test, the normal use frequency can guarantee 2 days of battery life.

Finally, I would like to borrow a quote from Mother Teresa:

Give the world the best you have

Give your best to the world

And it may never be enough

Although these things will never be enough

Give the world the best you have anyway

But still give the world your best

Light's best little universe

I hope you like it.

Currently, the "small universe" has been officially launched