RELX Lite Qingfeng Color: an overlooked volume-selling product

The leading e-cigarette brand RELX launched its entry-level product line, RELX Lite, at the beginning of the year. However, RELX did not hold a press conference for this product, and it was only available in select pilot cities after its launch. This has led many e-cigarette consumers to be unaware that RELX had released such a product.

On September 23, RELX held a media exploration day in Shenzhen titled "Seeing the Invisible RELX." On one hand, it introduced the recently launched new brand "Yixi Yun" and the series of new products from RELX "Xinghe," as well as the colorful new products from the RELX Lite series released earlier this year. This may indicate that RELX is preparing to officially launch the RELX Lite series nationwide.

A prominent figure in the mobile phone industry once said: "He who wins the 'losers' wins the world." This is because this demographic is quite large, and in internet companies, the more (active) users you have, the better stories you can tell, leading to more investment and pushing stock prices higher.

The founding team of RELX mostly has experience in the internet industry, and RELX's domestic competitors have been focusing on the entry-level market since last year, starting with YOOZ, achieving good results. E-cigarette brands have gradually reached a consensus that pods are their main source of income, and profitability is mainly achieved through repeat purchases of pods, rather than selling devices. Pods are addictive and consumable, while the tool-like nature of devices is becoming increasingly apparent. Therefore, RELX's effort to promote the colorful series of Lite is significant, even if it was only briefly mentioned in the promotional materials.

The battery of the RELX Lite colorful series remains at 350mAh, consistent with the RELX Lite. However, it offers five gradient color options: Frost Pink, New Green, Cyan Blue, Autumn Brown, and Night Shadow. The flavors of the pods will also be more diverse. If all goes well, the pods from the earlier RELX Lite and the current colorful Lite should be interchangeable. Using the RELX Lite series products to drive sales can also suppress the increasingly chaotic generic market.

This time, RELX provides more choices for cost-conscious users. If RELX could eliminate the inventory ratio policy, it would reduce the inventory pressure on distributors and store owners, greatly increasing the motivation to sell RELX products. #p#分页标题#e#

The question arises: can RELX's own factory meet the actual market demand for flexible production?

We will keep an eye on more information about the RELX Lite colorful series and update it in a timely manner.