Is the RELX 3rd Generation Lingdian the Benchmark for Domestic Vaping Devices?

RELX Lingdian is the third-generation product in the RELX family of vaping devices, following the first-generation RELX and RELX Alpha. As the top-selling vaping brand in China, it may not be an exaggeration to call RELX’s latest release the benchmark for domestic vaping devices.

If being number one in sales is not enough to prove that RELX is the leader among Chinese vaping device brands, then let’s look at the following data.

According to the data, RELX holds 44% of China’s vaping market, with a total that exceeds the combined figures of brands ranked 2 through 10. In addition, not long ago RELX completed its A+ funding round, with the well-known Russian investment firm DST entering the market. Its cumulative financing amount is several times the combined total raised by the vaping brands ranked 2 through 10.

It can truly be said to hold half the market.

In addition, this March, RELX also launched a crowdfunding campaign on JD.com with a target of RMB 100,000, and the final payment amount exceeded RMB 1 million, showing just how well known the brand is.

Setting aside the brand halo, RELX Lingdian itself also has plenty to recommend it.

First, the device increases grip through added friction on the body. This is not difficult from a manufacturing standpoint, but it reflects a strong focus on user-friendly design. In particular, many vaping devices sacrifice practicality for appearance, so this detail earned a lot of goodwill from me.

Then there is the Bluetooth connection, which allows the smart monitoring function to track your usage at any time. I also like the app interface. The data is simple and clear, without flashy features, and it mainly provides usage information for people trying to quit smoking. This may not be especially useful for ordinary users, but for those who want to quit, it is certainly good news.

In addition, RELX Lingdian also inherits the nicotine vibration reminder feature from the previous generation. After 15 puffs within 15 minutes, the device vibrates slightly to remind the user that nicotine intake has reached the level of one cigarette. This also serves as a useful warning for people using vaping devices.

As for the experience, it remains as satisfying as ever: dense and smooth vapor, the throat hit longtime smokers enjoy, and the fruit flavors younger users prefer. My personal favorite is the new Buddhist Green Bean flavor, which tastes even more authentic than the previous mung bean dessert flavor.

Finally, there is the smart child lock function, which is especially thoughtful for users with children at home. Right now, the whole world is concerned that the spread of vaping devices may increase smoking rates among minors. If your own vaping device becomes a trigger for a child to start smoking, that is no trivial matter. The smart child lock at least helps ensure children do not have that convenience.

Overall, RELX, as a vaping brand, stands out among domestic vaping devices whether judged by market data or word of mouth. RELX Lingdian, which combines the strengths of the previous two generations while adding more practical features, is naturally regarded as a benchmark in the vaping industry.