LAMI ZERO+ Jiajia: new flavors officially launched for heated tobacco devices

Today, the national regulator convened a meeting on e-cigarette national standards. The main points were:

1. E-cigarettes are only allowed to use 122 approved additives on the whitelist, which means a large number of fruit flavors will no longer be allowed for production and sale. Any product manufactured in China must comply.

2. The maximum nicotine limit is 20 mg/ml. Atomization temperature must be <350°C.

3. Herbal cartridges currently on the market may now be classified as solid-state e-cigarettes.

First of all, congratulations to everyone who chose LAMI and ZERO Jiajia products—you really made the right choice!

Putting aside for the moment whether these regulatory policies will ultimately be fully implemented, one thing is clear: attention from all sides is now focusing on

the heated tobacco category—a once relatively niche segment that is gradually gaining more of the spotlight.

Most people first became familiar with heated tobacco products through celebrities using them and through social media posts from Japan and South Korea shopping agents. IQOS, the pioneer of the heated tobacco industry, is absolutely a star product—the ultimate challenger to traditional cigarettes!

As a tobacco alternative, low-temperature heated tobacco offers countless advantages:

Ultra-low nicotine content

No cigarette tar

No carcinogens

No residue

No secondhand smoke

No open flame

Authentic cigarette-like taste

With the release of national policies, the domestic sale of IQOS tobacco stick products is considered illegal in China.

Heated tobacco enthusiasts suddenly found themselves cut off from supply.

That’s when ZERO Jiajia, under the Wuyeshen Group, emerged as a legally compliant domestic low-temperature heated tobacco product.

ZERO Jiajia’s purpose in continuously launching new flavors

1. Convert traditional smokers

Working in tandem with pod-based products

Vaping products do indeed face significant resistance when it comes to converting long-time smokers, and the core issue is that the experience differs too much from traditional tobacco.

Many long-time smokers feel that vaping pods are “not satisfying enough.”

In other words, under the current market conditions, heated herbal products may become a key tool for tapping into new demand.

One multi-brand retail store owner who has already added ZERO Jiajia said that, without affecting sales of vaping products, it has helped meet broader customer needs and improve overall performance. In general, it has nicely made up for the sales lost by vaping products during the industry downturn of recent months.

2. Market competition is accelerating

Authentic flavor will decide the winner

In any industry, everything ultimately depends on the product itself. Compared with the booming variety of the vaping market, heated herbal products lag far behind in both brand count and flavor variety. This is largely because barriers such as patents, technology, and raw materials make innovation in heated herbal products much more difficult and differentiation harder to achieve.

In other words, whoever can create more flavor differentiation will have a chance to catch this new wave of growth in the heated herbal segment.

What’s worth repeating once again is this:

Wuyeshen Group holds more than 60 tobacco industry patents related to ZERO Jiajia herbal granular cartridges.

The patent holder for sliced tobacco stick technology, Philip Morris International, is the company behind Marlboro.

Outsiders watch the excitement; insiders understand the real value.

LAMI, as a brand that is simultaneously developing both vaping and heated herbal categories, has become a focal point in this latest round of industry competition. LAMI has launched two new ZERO Jiajia flavors—Hami Melon and Ryukakusan.

These two heated tobacco flavors are not common choices in the heated herbal category, and Ryukakusan in particular was already a signature flavor with a strong reputation in LAMI’s vaping product line. LAMI is accelerating technology sharing between vaping and heated herbal products.

This means that as this “transplanted” technology matures further, even more ZERO Jiajia flavors will be introduced one after another.