The Vaping Industry Has Suffered an Unprecedented Setback
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In the second half of 2021, the electronic atomization industry encountered an unprecedented "Waterloo". Performance and sales fell. Some stores closed, micro-businesses were rampant, some closed stores sold inventory products at low prices, and bad media wantonly smeared the electronic atomization industry., all these contribute to the entire electronic atomization.The industry has cast a thick shadow.
In just a few months, the industry seemed to have pressed the pause button #p#pagination title #e#，The prosperous and fiery market scene came to an abrupt end, and with it came dealers 'worries about the current situation and confusion about the future.。Live or die is a difficult problem facing all practitioners。
Today, the development of the industry has fallen to a historical freezing point. Most practitioners are in a depressed mood. The industry is in a sideways period. 2021 has entered the countdown. All walks of life, groups, and individuals are preparing for the 2021 sprint. At this special time, we are atomized. People should also break the freezing point, break the existing situation, and celebrate 2022.
It is against this background that the "New Forces of Atomization", as a responsible third-party channel service provider in the electronic atomization industry, will hold a #p#paginated title #e#at Shenzhen Qianhai Marriott Hotel from November 1 to 2.“Break the ice and break the cocoon”——And the 2022 Development Trend Expo of the Electronic Atomization Industry. Lead industry celebrities, experts, and upstream and downstream industry practitioners to jointly launch the "Three Breakdowns" campaign and invite people with lofty aspirations in the industry to take action to make the industry get better. Maybe our strength is insignificant, but as long as you join us, we will ignite more. A fire of hope in the industry, I believe that this burning fire in the industry that we jointly ignite can illuminate us to move forward.
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Moving forward in adversity
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Break the industry freezing point
2019Year,ECCOM will comply with market demand in the future，Create a national exhibition project of "New Forces of Atomization",Put it all together.Electronic atomization industryQuality brands anddealers"bridge" between; now, two years have passed,The electronic atomization industry is developing rapidly while showing different market changes,#p#pagination title #e#"Atomizing new forces"The substantive content presented by the exhibition has also changed, especiallyinthe second half of 2021，Under the haze of the market, the electronic atomization industry is shrouded in market gloom. The "New Atomization Forces" responded quickly according to market changes and launched the "Where is the Road for E-Cigarette in China" summit forum to explore market development trendsThe characteristics are becoming increasingly obvious.
butresponsibilitythe greater, which means greater responsibility. It is not enough for the exhibition to pursue large and comprehensive alone. How to find the most suitable "grafting point" for the buyer group and exhibitors based on the characteristics of the two groups, how to shoulder the banner of turning around when the industry is in crisis, how tofullyPushing the industry forward, this #p#pagination title #e#is"Atomizing new forces"The direction that we have been working hard to pursue.
02
multi-angle analysis
#p#Pagination Title #e#Explore ways to break the industry
It is foreseeable that the electronic atomization industry will encounter development difficulties. When many brands blindly pursue the number of stores opened and seize market share, the foundation has been laid. When market rules came into play, a large number of shops closed, which aggravated the panic in the market. Terminal stores have difficulty selling, brand owners have difficulty shipping. The upstream supply chain has become even more difficult after encountering price increases in various raw materials. The increase in source costs has led to an increase in product costs. Under the interaction, a vicious cycle has been formed.
in order to accelerate the promotion ofMoving forward and improvingDevelopment,This "atomization of new forces"The 2022 Electronic Atomization Industry Development Trend Expo willFocusing on the problems encountered in the development of the industryTerminal sales,Marketing, development trends, new productsreleased、Supply Chain #p#Pagination Title #e#Conduct a comprehensive analysis of the problem.
It should be noted that whetherTerminal sales, marketing、industry development trend, ornew product launch、supply chain and otherTheme activities, in order to avoid empty talks, the content is just a formality,"Atomizing new forces"will invite people who truly belong to their respective fieldstop expertsAttended to share and discuss, and on the one hand,Electronic atomization industry #p#pagination title #e#Input the technology and operating methods you really need, and on the other hand, you can also promoteElectronic atomization industryIntegration with other industries, richelectronic atomizationThe business format.
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transferElectronic atomization industrypositive energy
#p#Pagination Title #e#Help the industry break through the cocoon and become a new life
Faced with the current downturn in the industry, it is particularly important to regain confidence in the electronic atomization ecosystem. This confidence comes not only from self-driving forces within the industry, but also from confidence in the external environment of the industry. Simply put, the establishment of internal standardization and standardization of electronic atomization and the establishment of a friendly attitude towards electronic atomization by external governments and the public are also the goal that electronic atomization people have long strived for. We need to push our industry to a new level based on the real needs of consumers.
In terms of gaining public attention, the "new forces of atomization" will convey positive information about electronic atomization through more channels, break the "negative" inherent impression that the outside world considers to be "negative" about electronic atomization, and allow the public to establish a more correct understanding of electronic atomization. Understanding-have a correct understanding of electronic atomization products and services, face up to the consumption concepts and consumption scenarios of electronic atomization terminal stores, and stimulate consumption by potential demand groups.
The giant ship of the times is moving forward despite the wind, and no one can deny that we are in an era of unprecedented changes. The market structure is no longer calm and peaceful. Whether it is brands, dealers, or upstream supply chains, they are all entangled in this wave. We have to conduct more profound thinking and exploration-with pioneering courage, enlightening views, and wisdom. Collision to discuss the future of the industry. The pursuit of "atomizing new forces" does not stop there. We also believe that "atomizing new forces" will never stop on the road of promoting the industry to move forward and develop better.
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