YOOZ Stores Expand Rapidly, Officially Surpassing 2,500 Specialty Shops

On December 10, news from the well-known domestic e-cigarette brand YOOZ revealed that as of early December, YOOZ has opened and is in the process of opening over 2,500 specialty shops.

It has only been a month since YOOZ surpassed 1,000 specialty shops.

On October 27, it was reported that YOOZ had exceeded 1,000 specialty shops, completing its "Thousand Shop Plan" ahead of schedule. The rapid growth of over a thousand shops in just one month demonstrates YOOZ's fierce development speed this year.

At the first Blue Hole Electronic Vaporization Summit held at the end of November, YOOZ's founder Cai Yuedong publicly stated that YOOZ is one of the fastest-growing e-cigarette brands in the Chinese market in 2020.

In the emerging electronic vaporization industry, despite last year's online sales ban and the impact of the COVID-19 pandemic earlier this year, YOOZ has maintained a rapid growth trend, making it one of the most active e-cigarette brands this year, gaining widespread recognition and attention in the market.

Since April this year, YOOZ has been ramping up its efforts, gradually increasing its growth speed. Looking back at the overall strategy and pace this year, YOOZ has enhanced its brand strength and reputation through a dual drive of user experience and mutual benefits for store owners.

According to publicly available industry data, in terms of the number of offline specialty shops, YOOZ has become one of the leading brands in the industry.

YOOZ Action Review 1: YOOZ Mini Newcomer Experience

In May, YOOZ was the first to launch the entry-level product YOOZ Mini device, lowering the threshold for users to consume e-cigarettes. At the same time, it successfully triggered a wave of low-priced products with a strategy of offering products at 9.9 yuan.

After the launch of YOOZ Mini, it received recognition from users, prompting several brands to follow suit and gradually introduce low-priced product strategies.

Subsequently, YOOZ upgraded the appearance of the YOOZ Mini device, adding more colors to create a new experience for users.

YOOZ Action Review 2: YOOZ Zero Series 2nd Generation Upgrade

YOOZ Second Generation

From June to August, YOOZ announced an upgrade to its flagship pod product, the ZERO series, launching 12 colorful devices. The devices feature gradient colors, significantly improving product stability, expanding the condensate storage tank, and upgrading the oil leakage prevention structure, making the second-generation flagship device more durable and user-friendly.

In September, the first high-brightness gradient flagship device of the second generation was launched, with store sales continuing to grow.

YOOZ adopted a continuous new product strategy for the second-generation flagship device, launching five new color devices each month.

It is reported that more colorful devices will be launched in December, providing more choices for users.

YOOZ Action Review 3: YOOZ Continues to Launch New Flavors

In July, YOOZ launched five new flavors at once, each becoming a star flavor.

In August, YOOZ introduced two new flavors: sweet and refreshing guava soda, and the perfectly blended cool mint.

In October, YOOZ officially launched its signature flavor: "Yuzu." Prior to its official launch, many specialty shop owners had already pre-ordered it.

The introduction of this flavor further solidified YOOZ's strategy of offering differentiated flavors.

New flavor Yuzu

YOOZ Action Review 4: YOOZ Releases New Franchise Policy

In addition to continuously iterating on products, YOOZ has been updating its store opening policies, adopting straightforward subsidies without tricks, starting from supporting store operations and sharing risks.

In July, after the initial launch of the franchise policy, YOOZ saw initial results and chose to continue to push forward vigorously.

By October, the number of YOOZ specialty shops had surpassed 1,000.

Subsequently, in November, YOOZ released its latest promotional franchise policy, providing greater support for key areas and outstanding partners.

Franchise Policy

- For details on the franchise policy, please refer to the contact information in the top comment of this article -

YOOZ's founder Cai Yuedong publicly stated in July that e-cigarettes are currently one of the best offline business models.

Currently, with over 2,500 YOOZ specialty shops, this judgment is also indirectly confirmed.