MOTI launches its store management system 'Mojizhangmen' — can the 'industry’s only two' really comp
As the industry reshuffle accelerates, cultivating internal skills and improving refined operation capabilities is attracting more and more attention from more brands.
Recently, we learned that MOTI Magic Flute starts from online community intelligent operation platforms such as the "MOTI Magic Flute Member Center", and online shop owners operate the client "Magic Master APP", becoming the only second brand in the industry with refined store management clients (in addition to Magic Flute, another brand is one of the industry's leaders).
MOTI Magic Flute emphasized that this move will help MOTI Magic Flute stores digitize their operations and intelligently manage them, and play a major role in improving store performance and continued growth.
According to MOTI Magic Flute, as offline consumption has become the norm in electronic atomization products, consumer users cultivated under the "Internet +" era have put forward higher requirements for the services of traditional retail stores.
At the same time, in the face of a more complex commercial operation environment such as cross-regional operations, cross-industry operations, and multi-format operations, the traditional retail operation model has extensive management, difficulty in obtaining customers, and weak performance improvement. Change is imperative.
The relevant person in charge of MOTI Magic Flute said that the "Magic Master" client takes the core concept of "having the master in hand, no worries about business" and breaks the situation from four dimensions: customer diversion, improved repurchase, rapid withdrawal of funds, and efficient management of people and freight yards.
#p#Pagination Title #e#Customers are diverted to the store
Improve customer acquisition efficiency
Magic Master is connected to the "nearby stores" function on multiple ports such as the MOTI Magic Flute online membership system, official public account, official website, and member center. Users can view the nearest store and locate and navigate when searching for brand physical stores., thereby accurately guiding customers to the store.
In MOTI Magic Flute's view, the introduction of a large number of users based on the MOTI Magic Flute online can effectively solve the business growth dilemma caused by low store customer flow and low orders.
Member deepening management system
#p#Pagination Title #e#Effectively improve transactions and repurchase
In the definition of MOTI Magic Flute, the MOTI Magic Flute membership system is the backbone of promoting the digital business process. It continues to deepen the management process, including member registration, setting membership levels, member search, batch import and export, point management and other functions. Users can be searched and grouped according to any conditions.
The Magic Master client is connected to the data of the MOTI Magic Flute member system. Stores can view the details of registered members through the Magic Master APP, and use the data to provide consumers with layered portraits to understand consumer behavior, and effectively improve store transaction rates and product repurchase rates. At the same time, solve the problem of customer loss caused by lack of information and untimely communication.
Convenient settlement system for write-off
accelerate the return of funds
MOTI Magic Flute pointed out that the rapid withdrawal of funds will inevitably solve the complexity and length of the verification process of products, physical vouchers, etc.# p#pagination title #e#
The Devil Master client is connected to the company's verification system, and data is automatically recorded simultaneously, expenses are unified, and bills are automatically generated. It is convenient and fast to write off data in stores. The company's review and approval process is simplified, which greatly shortens the verification and settlement cycle. The rapid withdrawal of funds will promote a win-win situation for customers and the company.
Store refined operation system
Improve the management efficiency of people and freight yards
In a sense, by realizing the digital upgrade of all stores, it will be easier to operate shop owners, staff members will be more efficient, and stores will understand consumers better.
It is understood that the Magic Master client is equipped with a variety of store management tools. Shopkeepers can grasp store operating data and clerk conditions in real time. Through regular scientific store operating indicator data analysis, they can understand store operating conditions, and adjust product structure and marketing strategies in real time. Through the "Magic Academy" training system, data on clerk training and learning results are tracked, making the management of "people and freight yards" more efficient.
#p#Pagination Title #e#
MOTI Magic Flute believes that in 2021, the offline channel competition of electronic atomization brands will be fierce, and national standards have not yet been officially promulgated. How to maintain the healthy, standardized and efficient development of the industry will put forward higher requirements to the industry in the new retail operation era driven by digital technology., operational efficiency, product quality, and fulfilling corporate social responsibility are all imperative directions for leading brands to practice.
Therefore, as a leading domestic brand, MOTI Magic Flute emphasizes that it always adheres to its responsibility to users and dealers and adheres to long-term doctrine. The launch of the "Magic Master" in three years will promote the digital transformation of stores and provide effective development ideas for store operations and construction. In the future, MOTI Magic Flute will continue to deepen refined operation management to create more value for users and dealer owners.
