How is lami positioning itself in the ZERO+ HNB heated tobacco product segment?

When lami first launched the ZERO+ HNB heated tobacco product, it was still somewhat experimental in nature. Through limited market rollout, the company was refining management of its overall back-end supply chain. However, lami has long remained firmly optimistic about the next-generation tobacco market. At the same time, it is committed to upholding national regulatory requirements, strictly complying with the Tobacco Monopoly Law, and operating legally.

lami’s ZERO+ HNB product is completely different from the tea sticks currently on the market; they are entirely different categories and should not be compared together. ZERO+ is made with 100% pure botanical granules, combined with natural flavorings and natural nicotine. Testing by authorized institutions has confirmed that it contains no tobacco ingredients or tobacco monopoly materials and complies with current regulatory requirements. At the initial launch stage, there were four flavors available, compatible with mainstream HNB heated tobacco devices. Now lami has expanded the market rollout of ZERO+ HNB heated tobacco products, and recently introduced the Blueberry 533 flavor, which has also received a strong response in the market.