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What Advantages Do lami Retail Stores Have Over Other Vaping Atomization Brands?

1. Irreplaceable flavors drive sustainable repeat purchases. Whether a retail store performs well ultimately depends on repeat purchase rates. No matter how much subsidy a brand offers to attract new store owners, once the store opens, survival and profit

1. The irreplaceability of flavors leads to sustainable high repurchase rates.

The success of a specialty store fundamentally hinges on its repurchase rate. Regardless of how much subsidy the brand offers to entice new store owners, once the store opens, the quality and flavor of its products must be able to retain customers, create flavor recognition and dependence, and ensure continuous repurchase, which is the lifeline for a store's survival and profitability.

No amount of subsidy can save a product with low stickiness. From this perspective, most brands choose a "market first, factory second" development model, which has led to the current situation of rampant counterfeits and interchangeable products in the market. This is because the core element of "e-liquid" has not been effectively strengthened, making it impossible to achieve uniqueness, which is why the interchangeable market has emerged.

Referring to the business model of "Coca-Cola" that only sells core syrup, LAMI insists on the principle of "only doing good e-liquids". The developed e-liquid flavors are distinct and unique, such as Ginger Syrup, Herbal Aroma, Bitter Herb Royal Jelly, Longkou San Power, and Osmanthus Cola.

At the same time, LAMI incorporates multiple herbal extracts into each pod, enhancing the throat hit experience, thus realizing the brand's mission of "true herbal, smooth throat".

2. High entry barriers and strong operational support.

LAMI believes that support and subsidies for stores should adhere to the principle of "attracting the strong, compounding product benefits". Subsidies should not be concentrated before the store opens. The popular practice of attracting risk-free entrants with subsidies may lead to franchisees entering with a mindset focused only on immediate benefits, rather than long-term compounding benefits. This not only fails to create a strong alliance among franchisees but also results in significant disparities in store management levels, ultimately harming the brand and being unfair to early franchisees.

Therefore, LAMI places its subsidy emphasis after the store opens, using rich operational subsidies to help store owners acquire new customers and improve new customer operations.

Additionally, LAMI provides comprehensive support in marketing activities, materials, etc. Through its self-built online management system for stores, LAMI empowers each store's logistics, offering all-around support in materials, subsidies, marketing, and training. Each store can customize the necessary resources to expand the market based on its actual situation.

3. LAMI Merchant Purchase - Store materials can be replenished at any time.

LAMI states that implementing high-threshold franchising can strengthen the quality of franchisee teams from the source, filtering out opportunists in the market. This allows the operational subsidies in the later stages of store opening to be more valuable, enabling those who genuinely care about their business to reap greater rewards. At the same time, franchisees, service providers, and brand owners can form a positive interaction, achieving a more lasting cooperative relationship.

4. Flexible store model and leading design standards.

LAMI points out that the specialty store system does not rigidly pursue standardization but excels at discovering the unique site characteristics of different franchisees, tailoring different personalities and marketing advantages for stores based on local conditions, maintaining sufficient elasticity while adhering to standardization, and better leveraging the site value of each store.

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HNB Editorial Team

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