LAMI: A Professional Design Company Focused on Vaping

What are today's young people really paying for?

An obvious fact is that today's users are no longer simply paying for the functional value of the product itself. The emotional value behind the product, its aesthetic value, and whether it represents their unique personality are all factors consumers consider.

Among these, aesthetic experience is an important aspect. To paraphrase a saying, "No one wants to understand your inner self through your shabby exterior." The effort brands put into visual design will ultimately reflect in consumers' preferences for the brand.

In addition to brands like Heytea and Coconut Tree Coconut Juice, which have distinctive designs, the recent visual design of LAMI has undoubtedly made it a super "trendsetter" in the entire electronic cigarette industry.

01

Every product touchpoint is a communication interface

If other electronic cigarette brands' packaging is merely packaging, LAMI's packaging can be considered "artwork." From point to surface, LAMI's small butter box for atomizing pods features lively colors and a compact, exquisite shape, with independent packaging that has strong freshness-locking capabilities. Additionally, the portable storage box is simple and convenient, with a 75° rounded lid that is more commonly used in food packaging, making it a unique creation in the atomization industry.

The inner packaging box of LAMI's color-blocked atomizer adopts a minimalist design philosophy, following the principle of "less is more" from style to color, exuding a high-end feel.
In contrast to the simplicity of the inner packaging box, the outer packaging incorporates classic Chinese elements such as dragons, phoenixes, and cranes into the overall design, with fine lines that are not overly complicated, delicately outlining the beauty of classical Chinese culture.

In terms of color usage, LAMI focuses on national trends, not swayed by the high-end Morandi or Japanese color palettes. It uses low-saturation, rich traditional colors that exude depth and luxury, pure yet not tiresome, gray yet not dirty. It reflects historical sedimentation and the essence of tradition and inheritance.
Colors in China are not just colors; they contain rich cultural meanings. From Chinese characters and thought processes to family and nation, many aspects implicitly reflect how Chinese people view the world, deeply exploring the essence of national colors, noble and elegant, akin to the colors of ancient Chinese palaces.

The Six Divine Beasts series packaging adopts the trending C4D and 3D modeling techniques, merging characters with divine beasts on a single plane, presenting a cinematic quality that blends classical and modern styles.

Looking at LAMI's craftsmanship in packaging, it is evident that this electronic cigarette brand does not merely treat its products as digital items but returns to the logic of designing tobacco as a food product.

As a food product, like every meal and vegetable, it ultimately ends up in a person's stomach, and it is not merely an interface. Therefore, brands need to create more communication interfaces with people. Thus, LAMI focuses on the packaging as a "user touchpoint," making it an important interface for interaction between the brand and users. A good interface must possess strong communicative power, allowing users to "remember your appearance after just one glance in the crowd."

02

Based on aesthetics, continuously upgrading interface communication capabilities

So how can users deeply remember the brand's "appearance"? In the past, brand interface design often only needed to create high recognition to achieve the effect of a "visual hammer."

However, in today's aesthetic upgrade, merely becoming a "visual hammer" known to the public is not enough; it also needs to elevate aesthetics, meet consumers' aesthetic experiences, and provide users with unexpected surprises.

Wuyesheng LAMI's 24-hour customer service: wuliuqi1124
In this regard, LAMI has delivered a "textbook" level of work: not only continuously iterating on packaging to lead young people's aesthetics; their promotional posters are also full of design sense and fully integrate cultural elements, forming LAMI's unique tone and brand temperament. Furthermore, LAMI's exclusive store system is not rigidly pursuing "standardization" but rather personalized exploration of regional characteristics, creating a more dynamic and rich visual system.

Taking the aforementioned Six Divine Beasts series as an example, LAMI's creative team spent six weeks on initial style planning and the presentation of auspicious beasts, gathering multiple visual, illustration, modeling designers, and photographers to discuss and achieve a refined effect.

The final output of the six divine beast creative pieces can be considered at the level of movie posters! Each piece's artistry and creativity are breathtaking.

These self-imposed standards of "artwork" level in design have allowed LAMI to stand out in the electronic cigarette industry. For consumers, LAMI not only meets their practical needs but also brings a high aesthetic experience, a sense of ritual, and pleasure.

LAMI's design and ingenuity hidden in the details become a bond that reaches consumers' hearts, giving the brand the value of "social currency," firmly anchoring consumers' minds.

03

The starting and ending point of design is a true insight into users.

Looking deeper, the reason LAMI's design is captivating is not only that it satisfies and even leads users aesthetically; more importantly, it always stands closest to consumers, gaining insight into their most genuine pain points and desires.
Taking LAMI's 1.5 generation replacement atomizer as an example, it has undergone multiple upgrades, such as the 3D hot stamping process on the packaging, which not only enhances the texture but also optimizes the grip experience; the surface treatment of the atomizer and storage box adopts dual anodizing, which is quite complicated in craftsmanship but presents better aesthetics, satisfying users' refined tastes; at the same time, it uses sixth-series aluminum, with smaller tolerances and more stable materials.

Based on this user-centered underlying logic, LAMI's design height not only brings consumers an immersive aesthetic experience but also possesses a rich soul.

In addition, LAMI always centers its product development and iteration around users. As the "flavor development wizard" of the electronic cigarette industry, every series of LAMI's products includes a rich variety of flavors. For example, the LAMI herbal series in a three-pack includes 16 flavors such as Longjiao San, stylish whiskey, ginger syrup, caramel milk tea, and bitter sophora honey, fully meeting the diverse needs of consumers.

At the same time, LAMI is also a "traditional oil smoke disruptor," emphasizing "only making good e-liquids." LAMI guarantees quality with "true herbal, smooth throat," ensuring that each cartridge is rich in multiple herbal extracts, providing consumers with a good inhalation experience while safeguarding their health.

04

Starting from "0" to return to the design original intention,
using food thinking to reposition electronic cigarette products

As mentioned above, the starting and ending point of design is a true insight into users. LAMI's profound insights in design are not only continuously deepening in aesthetic value, practical value, and cultural value; on a deeper level, they are reflected in LAMI's disruptive positioning of electronic cigarette products, that is: using food thinking to reposition electronic cigarette products.

From a food perspective, a new trend of "zero additives" has emerged in recent years:

If you stroll around Metro, you will find many products with various "zero additives" printed on their packaging. Unlike the past, where merchants hurried to convey what is "in" their products, today they are eager to express what is "not in" their products—this reflects an upgrade in food consumers' pursuit of the original taste of products.

LAMI starts from the perspective of food consumers, introducing the concept of "zero additives" from the food sector into the design of electronic cigarette products. Here, "zero" represents non-tobacco, the beginning of the original intention.

Specifically, LAMI is increasing its layout of heated non-combustion products at the retail end, vigorously promoting new flavors of heated non-combustion products. When franchisees join LAMI's exclusive stores, they can simultaneously obtain authorization for both the "LAMI" and "ZERO+" brands, forming a dual-category layout for exclusive stores, maximizing the conversion sales targeting different depths of smoking groups.

ZERO+, as LAMI's solid-state electronic cigarette product line, has maintained a leading position in the domestic low-temperature herbal HNB market since its launch, receiving widespread market acclaim. After opening the market with the original tobacco and strong mint flavors at the end of 2020, this year it has closely launched four new flavors: light mint, light original, blueberry, and orange, delighting ZERO+’s loyal users.

LAMI has completed global top-tier solid-state electronic cigarette atomizer capacity reserves in the supply chain, leading the industry in material and equipment research and development, with the capability to provide the market with stable quality products.

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Summary

In today's increasingly fragmented communication environment, for brands to break through the attention barrier and be remembered or even loved by consumers, design upgrades may be a breakthrough point.

From LAMI's design thinking, we can summarize the following points:

First, treat every user touchpoint as a communication interface in design, especially product packaging design, which needs to be more communicative and shareable;

Second, in the era of aesthetic upgrades, brands need to continuously enhance their aesthetic capabilities, drawing nutrients from cultural depths and technological frontiers, endowing design with deeper connotations, and providing consumers with a unique aesthetic experience and emotional value;

Third, brand design must always be based on genuine insights into users, continuously enhancing user experience, thereby giving products and brands the magic of self-propagation.

Finally, it must be said that LAMI is perhaps not just a company selling "design" under the guise of "electronic cigarettes!"