SP2S Sibo Rui Xiao Xingyao targets the entry-level e-cigarette market at just RMB 9.8

At the IECIE 2021 Shanghai Vapor Culture Week, SP2S launched its annual masterpiece, the SP2S Sibo Rui Xingyao series. Recently, SP2S introduced the Sibo Rui Xiao Xingyao, targeting the entry-level market with a retail price of only RMB 9.8.

The replaceable pod Xiao Xingyao rod gives a very intuitive impression of being compact and mini, easily fitting in the palm of your hand. Its anodized metal body gives it a quality feel comparable to flagship products, and the bottom breathing light design adds to its stylishness.

Currently, the Sibo Rui Xiao Xingyao is available in four colors: Lake Blue, Phantom Black, Candy Pink, and Clear Green. As shown in the image below:

Although the SP2S Sibo Rui Xiao Xingyao is positioned as an entry-level product to attract customers, its quality is not lacking. The body uses anodized sandblasting technology, providing a good tactile feel. It also features a Type-C interface for fast charging, alleviating battery anxiety to some extent.

Most surprisingly, the Xiao Xingyao, despite its small size, still uses the same customized atomizer core as the flagship series, capable of providing nearly 10W of output power, continuing the SP2S Sibo Rui's characteristic of "high power, large vapor," and its Y-shaped airflow can provide consumers with a strong atomization experience.

Moreover, the Xiao Xingyao is compatible with the pods of the SP2S Sibo Rui Xingyao series, which is excellent. Along with the launch of the SP2S Sibo Rui Xiao Xingyao, four new summer flavors have also been introduced.

It is reported that the SP2S Sibo Rui Xiao Xingyao will be fully available in SP2S Sibo Rui's offline stores starting July 23. Interested consumers can visit nearby stores to experience it.

So far, SP2S Sibo Rui has launched the SP2S second generation, SP2S Smart Enjoy version, SP2S Xingyao, SP2S Xiao Xingyao, and other kits for the domestic market, covering high, medium, and low-end customers.

SP2S Sibo Rui has always insisted on winning through products, gaining popularity among agents and consumers with its stylish product design and unique atomization liquid flavors. It has become popular in Southeast Asia, Canada, Australia, and most regions of China, with orders doubling compared to December last year. In 2021, SP2S Sibo Rui plans to invest tens of millions in research and development, mainly focusing on breakthroughs in atomization liquid flavors.

On one hand, SP2S has a precise grasp of domestic users' flavor preferences; on the other hand, SP2S has a memorable slogan called "One Puff Hits Hard," which describes the flavor profile of SP2S, presenting a cooler overall style.

Setting aside the mixed reviews from many old users transitioning from the large vapor era regarding the cooler flavor, the demand for coolness from users in the small vapor era is quite evident. This also raises another point: how to present "cool"?

On the other hand, SP2S has always emphasized independent research and development; for example, even when presenting coolness, the costs and ingredients of using different materials vary greatly. Achieving a balance between experience and cost is clearly not feasible with purely light asset operations.

Currently, SP2S Sibo Rui has about 15,000 square meters of production space, over 800 employees, its own raw material factory, and exclusive atomization liquid partners, strictly controlling incoming material safety, heavily investing in research and development, and insisting on self-production and self-sales, ensuring stable supply and creating conditions for long-term development.