Introduction to Rincoe
After the domestic vaping market in China surged in 2016, with market size jumping 344%, the term 'seller's market' defined the industry for quite some time. Sellers held overwhelming dominance thanks to OEM experience from the export era, mature manufact
Since the explosive growth of the domestic e-cigarette market in 2016, with a market scale increase of 344%, the term "seller's market" has characterized the Chinese e-cigarette market for a long time.
The absolute dominance of sellers stems from two factors: first, the experience gained during the trade period, where a mature production chain and product technology laid the foundation for e-cigarettes entering the domestic market; second, e-cigarette companies that entered the market early have quenched the thirst of a group of consumers waiting for a long time.
According to the China E-Cigarette Market Outlook Analysis Report, the industry output value was 5.69 billion yuan in 2013; 6.87 billion yuan in 2014, a year-on-year increase of 20.7%; 8.38 billion yuan in 2015, a year-on-year increase of 22%; 10.56 billion yuan in 2016, a year-on-year increase of 26%; and 12.65 billion yuan in 2017, a year-on-year increase of 19.8%.
The continuous growth in market value has attracted a large influx of businesses—by mid-2017, the "Qixinbao" enterprise information query platform recorded over 3,900 companies involved in e-cigarettes, and by July 2018, the number had exceeded 5,000. Among this vast number, there is a new force; some have just transitioned from OEM/ODM and aim to carve out their own niche; others have crossed industries, sensing the opportunity for wealth; and some are passionate about uniting their love and career.
It is these individuals who, amidst the competition for profits, have opened up the Chinese e-cigarette brand market with passion, ideals, and persistence, marking the beginning of a brand fragmentation era.
The emergence of domestic e-cigarette brands has driven the growth of the e-cigarette market value; however, this rain of prosperity quickly turned into a "flood": in the rush to capture the market, some chose to skip market research and directly replicate foreign market models; others shortened R&D time to accelerate product launches, leading to increased product homogeneity. The oversupply of similar products has resulted in product accumulation, triggering waves of price wars, and while the market has yet to expand further, profits have already been eroded...
The root cause is that the penetration rate of e-cigarettes in China is far lower than in Europe and America, with the domestic market only accounting for 5% of the global e-cigarette market. After the initial batch of consumers, those who rushed in began to face the problem of too many wolves and too little meat. On one side is the urgent need to cultivate the potential market, while on the other is the undeniable decline in market value growth rate. Some want to turn back to foreign markets but are caught in trade wars, while others simply withdraw from this uncharted blue ocean.
No one could have predicted that while everyone was waiting for the next opportunity, a new brand was born.
Rincoe, established in 2018.
It did not enjoy the prosperity of the brand boom era, nor did it expect to gain much from the current market. Its emergence at this time is due to its willingness to swim against the current, bringing consumers a timely rain with its actions and brand beliefs.
As the superficial glamour fades, the true essence is revealed.
Although Rincoe is a young brand, the founding team, led by Mr. Wang and Mr. Yang, are seasoned veterans in the e-cigarette industry. With nearly ten years of experience, they have witnessed the ups and downs of the domestic e-cigarette market. Although the domestic e-cigarette market started late, it has progressed rapidly, undergoing several rounds of intense competition in just a few years. Some have withstood the test, while others have been washed away; what others have done, the market already has, and establishing a new brand now raises the question of what storm can still be stirred?
"The most challenging places are also where the most opportunities lie. The competition in the e-cigarette market is indeed fierce, but focusing solely on profit can detract from the original intention. The brand name consists of two parts: quality comes first, and branding follows. Only with quality can there be a brand; only with quality can there be longevity. The current product lifecycle is very short; is it that consumers do not expect long-lasting products? Not at all. This reflects unmet consumer demands, and mastering these demands is our first step."
"Focusing on technological research and developing differentiated and innovative new products, while solidifying the factory's foundation, is our second step after grasping the demand. This may sound like a cliché, but it is not easy to practice because the market is fast-paced, and it is easy to rush for profit. Rincoe, as a new brand, is like a newborn calf; it can be said to have nothing ahead and infinite possibilities behind, as long as we stay true to our original intentions."
Manto Mod + Metis Atomizer Set
Rincoe has currently launched three "Journey" series products: a Manto Mod, a CETO pod system, and a Metis atomizer. They carry Rincoe's message to consumers: Manto is a journey of life, enjoying the present companionship is the true romance; CETO is a colorful journey, where the important thing is not the starting point or the endpoint, but every moment of effort that contributes to a wonderful life; Metis brings you a beautiful journey at every moment.
CETO Pod System
Rincoe is about to launch the NESO refillable pod system
Manto and CETO represent Rincoe's first brand vision towards consumers. Rincoe hopes that the e-cigarette industry will have a long and prosperous journey, and it wishes to write a legendary story along the way. Rincoe will not fear the test of time and will accompany consumers through every step of the journey.
As the superficial glamour fades, the true essence is revealed. In the e-cigarette industry, countless brave individuals persist, and those who endure are the ones with unwavering focus. Rincoe focuses on the present and embraces the future.
The absolute dominance of sellers stems from two factors: first, the experience gained during the trade period, where a mature production chain and product technology laid the foundation for e-cigarettes entering the domestic market; second, e-cigarette companies that entered the market early have quenched the thirst of a group of consumers waiting for a long time.
According to the China E-Cigarette Market Outlook Analysis Report, the industry output value was 5.69 billion yuan in 2013; 6.87 billion yuan in 2014, a year-on-year increase of 20.7%; 8.38 billion yuan in 2015, a year-on-year increase of 22%; 10.56 billion yuan in 2016, a year-on-year increase of 26%; and 12.65 billion yuan in 2017, a year-on-year increase of 19.8%.
The continuous growth in market value has attracted a large influx of businesses—by mid-2017, the "Qixinbao" enterprise information query platform recorded over 3,900 companies involved in e-cigarettes, and by July 2018, the number had exceeded 5,000. Among this vast number, there is a new force; some have just transitioned from OEM/ODM and aim to carve out their own niche; others have crossed industries, sensing the opportunity for wealth; and some are passionate about uniting their love and career.
It is these individuals who, amidst the competition for profits, have opened up the Chinese e-cigarette brand market with passion, ideals, and persistence, marking the beginning of a brand fragmentation era.
The emergence of domestic e-cigarette brands has driven the growth of the e-cigarette market value; however, this rain of prosperity quickly turned into a "flood": in the rush to capture the market, some chose to skip market research and directly replicate foreign market models; others shortened R&D time to accelerate product launches, leading to increased product homogeneity. The oversupply of similar products has resulted in product accumulation, triggering waves of price wars, and while the market has yet to expand further, profits have already been eroded...
The root cause is that the penetration rate of e-cigarettes in China is far lower than in Europe and America, with the domestic market only accounting for 5% of the global e-cigarette market. After the initial batch of consumers, those who rushed in began to face the problem of too many wolves and too little meat. On one side is the urgent need to cultivate the potential market, while on the other is the undeniable decline in market value growth rate. Some want to turn back to foreign markets but are caught in trade wars, while others simply withdraw from this uncharted blue ocean.
No one could have predicted that while everyone was waiting for the next opportunity, a new brand was born.Rincoe, established in 2018.
It did not enjoy the prosperity of the brand boom era, nor did it expect to gain much from the current market. Its emergence at this time is due to its willingness to swim against the current, bringing consumers a timely rain with its actions and brand beliefs.
As the superficial glamour fades, the true essence is revealed.
Although Rincoe is a young brand, the founding team, led by Mr. Wang and Mr. Yang, are seasoned veterans in the e-cigarette industry. With nearly ten years of experience, they have witnessed the ups and downs of the domestic e-cigarette market. Although the domestic e-cigarette market started late, it has progressed rapidly, undergoing several rounds of intense competition in just a few years. Some have withstood the test, while others have been washed away; what others have done, the market already has, and establishing a new brand now raises the question of what storm can still be stirred?
"The most challenging places are also where the most opportunities lie. The competition in the e-cigarette market is indeed fierce, but focusing solely on profit can detract from the original intention. The brand name consists of two parts: quality comes first, and branding follows. Only with quality can there be a brand; only with quality can there be longevity. The current product lifecycle is very short; is it that consumers do not expect long-lasting products? Not at all. This reflects unmet consumer demands, and mastering these demands is our first step."
"Focusing on technological research and developing differentiated and innovative new products, while solidifying the factory's foundation, is our second step after grasping the demand. This may sound like a cliché, but it is not easy to practice because the market is fast-paced, and it is easy to rush for profit. Rincoe, as a new brand, is like a newborn calf; it can be said to have nothing ahead and infinite possibilities behind, as long as we stay true to our original intentions."
Manto Mod + Metis Atomizer SetRincoe has currently launched three "Journey" series products: a Manto Mod, a CETO pod system, and a Metis atomizer. They carry Rincoe's message to consumers: Manto is a journey of life, enjoying the present companionship is the true romance; CETO is a colorful journey, where the important thing is not the starting point or the endpoint, but every moment of effort that contributes to a wonderful life; Metis brings you a beautiful journey at every moment.
CETO Pod System
Rincoe is about to launch the NESO refillable pod systemManto and CETO represent Rincoe's first brand vision towards consumers. Rincoe hopes that the e-cigarette industry will have a long and prosperous journey, and it wishes to write a legendary story along the way. Rincoe will not fear the test of time and will accompany consumers through every step of the journey.
As the superficial glamour fades, the true essence is revealed. In the e-cigarette industry, countless brave individuals persist, and those who endure are the ones with unwavering focus. Rincoe focuses on the present and embraces the future.
