Shenzhen Tobacco Bureau Organizes E-Cigarette Market Research

In accordance with the requirements of the "Notice from China National Cigarette Sales Corporation on Conducting Market Research on E-Cigarettes in Domestic First-Tier Cities," the Shenzhen Tobacco Monopoly Bureau (Company) recently organized market research on e-cigarettes and other novel tobacco products, effectively gaining a clear understanding of the actual market conditions for e-cigarettes in Shenzhen.

Under the unified deployment of the Shenzhen bureau (company), district bureaus (companies) conducted surveys of e-cigarette retail terminals within their jurisdictions, as well as licensed cigarette retailers currently selling e-cigarettes. Retailers and e-cigarette consumers were taken as survey subjects. Customer managers visited stores, conducted interviews, truthfully completed survey questionnaires, and compiled and submitted the data to the municipal bureau (company).

Based on the survey information submitted by each unit and the valid questionnaires received, the Shenzhen bureau (company) produced an analytical report on the Shenzhen e-cigarette market. The report compiled statistics and analysis from three main aspects: the basic status of e-cigarette retail terminals, operating conditions, and consumer purchasing behavior. It comprehensively summarized the characteristics of e-cigarette business owners and consumer groups, forming a research report with practical reference value and broad representation.

The report shows that e-cigarettes have developed rapidly in Shenzhen over the past two years. As the world’s largest e-cigarette manufacturing base, Shenzhen is also a key marketing market for products shifting from export sales to domestic sales. How to explore retail models for e-cigarettes and identify consumer demand hotspots will be a topic for further in-depth research. The Shenzhen bureau (company) will continue to monitor developments in the Shenzhen e-cigarette market.