Electronic Cigarettes International Group Launches VIP Stores in South Africa

The UK's leading premium vaping & E-liquid company, VIP, has launched its first "mixing booth" at the Mall @ Reds.

Golden, Colorado, August 17, 2016 /PRNewswire/ - Electronic Cigarettes International Group, Ltd. (hereinafter referred to as "the Company" or "ECIG"), a global leader in marketing and distribution of electronic cigarettes and vapor products, today announced the launch of its new VIP booth located at the Mall @ Reds in Centurion, Pretoria, South Africa. ECIG has partnered with Pure Retail, a retail solutions provider, and A-Tek, a retail distribution company, for its South African operations. ECIG's UK partner will act as the distributor for the new booth in South Africa.

“VIP Premium Vaping & E-Liquid has opened its first dedicated "mixing booth" at the Mall @ Reds,” said Robert Horn, ECIG's Business Development Manager for VIP South Africa. “We are excited to bring a brand new vaping experience to the Mall @ Reds. Vaping has become increasingly popular, and we are keen to ensure that these users get the best experience from their electronic cigarettes, using a trusted company that adheres to UK safety standards. This mixing booth experience is the first of its kind in South Africa, and it is one we hope to bring nationwide.”

The VIP brand is one of the oldest brands in the UK electronic cigarette market. Electronic Cigarettes International Group launched it in 2009 and has since helped replace over 3 million tobacco cigarettes with VIP E-CIG. The ingredients and flavors for VIP, specifically designed for mixing, will be available for purchase at the “mixing booth” to ensure quality.

The opening comes as Public Health England reports that e-cigarettes are estimated to be 95% less harmful to health than regular cigarettes, and the EU's TPD (Tobacco Products Directive) mandates that products must comply with recently introduced regulations as of May 2017.

“This expansion is part of our overall strategy to establish VIP as a leading global brand for premium electronic cigarette products,” said ECIG's CEO Dan O'Neill. “This booth is our first launch in South Africa, and we are very excited to enter this new international market.”

Electronic Cigarettes International Group (OTCBB: ECIG), a global leader in marketing and distribution of electronic cigarettes and vapor products, is committed to providing a compelling alternative to traditional cigarettes for over a billion smokers worldwide. The company offers a complete product portfolio, including brands such as VIP, FIN, Vapestick, and others, combining superior product quality with the latest technology. The company has multiple subsidiaries and operates in North America and Western Europe. ECIG provides consumers with a complete product portfolio, combining product quality with the latest technology. For more information, please visit www.ecig.co.