A Field Survey of Japan’s Vaping Market — Tokyo Edition

  As the Japan International Electronic Cigarette Expo approaches in March, the event organizer CECMOL has specially dispatched market surveyors to visit electronic cigarette retail stores across Japan, conducting market research while inviting these stores to the expo.

Today, CECMOL released a series of articles summarizing the findings from the survey of Japan's electronic cigarette market—Tokyo Edition. This article will summarize the sales situation of electronic cigarette retail stores in Tokyo through images and text, providing guidance for Chinese electronic cigarette companies looking to enter the Japanese market.

Japan Electronic Cigarette Market Survey

Follow our lens

Let's take a look at the electronic cigarette retail stores in Japan

What styles do they have, and what products do they prefer?

Summary

Tokyo Electronic Cigarette Market

1. Japanese electronic cigarette consumers are more concerned about product brands and quality, but Tokyo consumers tend to prefer business-oriented electronic cigarette products, such as portable small devices.

2. Japanese consumers place great importance on after-sales service. All brands looking to enter the Tokyo electronic cigarette market must establish a comprehensive after-sales service system, as all products need to have good after-sales support. There have been incidents of electronic cigarette products exploding in Japan, which, although did not result in injuries, left a poor impression on consumers due to inadequate after-sales service from brands.

3. Japanese consumers prefer to purchase electronic cigarette products through official online channels and chain retail stores. Chinese manufacturers and brands seeking Tokyo distributors should control quantities and select capable agents or wholesalers, rather than randomly choosing any small store for distribution.

4. Japanese consumers have a wide acceptance of electronic cigarette product pricing, not pursuing either low-cost or luxury high-priced products. Chinese manufacturers or brands entering the Tokyo electronic cigarette market should conduct thorough market research and establish a fixed pricing policy, as excessively high or low prices can alienate consumers and lead to market chaos.