How Is Xinyikang Vaping Device?

Recently, the Alibaba International South China Station public account published an article about "From OEM to Brand Going Global, He Used Alibaba to Open Markets in 128 Countries," featuring an inspiring figure worth learning from. Let’s follow the article to learn about Xinyikang Electronic Cigarettes.

The article is divided into three parts, mainly discussing how Shenzhen Xinyikang Technology Co., Ltd. started as an OEM and later successfully became a well-known electronic cigarette company selling products in 128 countries and regions within 10 years, thanks to the Alibaba International platform. The person behind this miracle is the company’s founder and CEO, Li Jianwei, who led the company from an annual transaction volume of over 20 million to over 400 million, with total global sales exceeding 60 million electronic cigarettes, earning the title of “King of Electronic Cigarettes” in the industry.

1. Li Jianwei: Firmly believes that OEM has no future, with low profit margins and many uncertainties.

With a magnetic voice and steady tone... Li Jianwei usually gives a calm and casual impression. However, this person continuously innovates and strives for progress in his career. Initially, Li Jianwei only partnered with a few friends to start a factory making electronic cigarettes, and the business was booming, even receiving large orders worth two to three million dollars from American clients. Just when everyone thought the situation was bright, that American client began to significantly lower prices. Li Jianwei and his partners did not compromise, and ultimately, that client chose to work with other manufacturers offering lower prices. This gave Li Jianwei a significant blow and insight; he firmly believes that OEM has no future, with low profit margins and many uncertainties. In 2011, Li Jianwei and his partners officially founded Xinyikang Technology Co., Ltd.

In 2011, after establishing Shenzhen Xinyikang Technology Co., Ltd., Li Jianwei placed great emphasis on branding, successively launching series such as Innokin, iTaste, Coolfire, and Endura, totaling over 100 products. Compared to the popular round-bar electronic cigarettes on the market, Li Jianwei specifically developed more refined electronic cigarettes with better playability and increased power to better replace traditional cigarettes. Branding and technology allowed Xinyikang to stand out, and although the prices were two to three times higher than other manufacturers, demand still exceeded supply. This glamorous transformation made Li Jianwei realize that building a brand and reputation is the future of the industry, and that technology and innovation are the foundation of a brand. Currently, Xinyikang invests over 20 million yuan annually in R&D, holding over 300 technical patents, several of which have become industry standards.

2. Li Jianwei: The Alibaba International platform is equivalent to our foreign trade industry's CCTV; my strategy is to frequently expose quality products on the international platform.

When talking about the Alibaba International platform, Li Jianwei has deep feelings. He recalls that as early as 2009, the company began using Alibaba, and the results were good, developing many new overseas clients. When he founded the new company in 2011, he lost all previous clients, so he made Alibaba the main promotion platform. At that time, the company launched a square portable electronic cigarette, initially worried about sales, but after three months of promotion on the Alibaba International homepage, it quickly attracted numerous international clients, with the highest daily transaction volume reaching 1.2 million dollars, a figure that even shocked Li Jianwei. Ultimately, this electronic cigarette sold over 200 million yuan in a year, becoming a hit and driving the annual transaction volume to a miraculous 1000% growth.

Leveraging the Alibaba International platform to sell overseas has been a tried-and-true marketing strategy for Li Jianwei. He says that most of the products sold in 128 countries and regions were introduced through Alibaba. “New clients in new regions generally find us on Alibaba, such as in France, Russia, and some Eastern European countries. After completing transactions, these new clients act like sparks, bringing our products to their local markets and attracting new clients.” Currently, the company’s annual revenue has reached 400 million, with 70% completed through Alibaba.

“The Alibaba International platform is equivalent to our foreign trade industry's CCTV; my strategy is to frequently expose quality products on the international platform,” Li Jianwei said. In March’s new trade festival, the company achieved good results, with online transaction volumes reaching two to three million dollars, and also gained a large number of new clients. “For our company, new clients are more important than orders because new clients mean new markets and new growth points, and Alibaba provides us with such a platform and opportunity.” Stimulated by the good performance in the new trade festival, Li Jianwei revealed that the company is currently preparing for the new trade festival in September, with new products ready and promotional resources already activated, hoping to create a hit product during the festival.

3. Li Jianwei: Maintaining our original intention and adhering to our bottom line is what we always strive to do.

Since its establishment in 2011, Shenzhen Xinyikang Technology Co., Ltd. (INNOKIN) has made “innovation” and “safety” the core concepts of electronic cigarette manufacturing.

Li Jianwei, the founder of the company, is confident about the future of the electronic cigarette industry, believing that e-cigarettes are likely to completely replace traditional cigarettes, which is one of the reasons he continuously upgrades technology. While some peer electronic cigarette manufacturers may simply upgrade power, Li Jianwei focuses more on technological innovation, such as intelligent power correction, ultra-precise temperature control, and low-temperature combustion technologies. In addition, in terms of appearance design, Xinyikang continuously innovates, creating popular products that combine fashion and performance.

Safety is also a long-standing issue in the industry. In recent years, there have been many cases of e-cigarettes exploding and injuring people abroad, especially in the United States. Regarding safety issues, Li Jianwei believes that safety is a prerequisite for enjoyment; in this regard, Xinyikang has never and will never be careless. Maintaining our original intention and adhering to our bottom line is what we always strive to do. Therefore, Shenzhen Xinyikang Technology Co., Ltd. (INNOKIN) always prioritizes product safety and durability during the R&D and production processes.

Summary: Currently, the main marketing channels for electronic cigarette export trade, in addition to Alibaba International, include Global Sources, Made-in-China, Amazon, AliExpress, and Dhgate, as well as leveraging mainstream foreign video sites and social platforms for instant promotion, such as common platforms like YouTube, Facebook, Twitter, LinkedIn, Instagram, and Google. Of course, there are also collaborations with foreign electronic cigarette review masters.