With 79 Patents, Jirui Elevates E-cigarettes to the Status of a “Luxury Item”

Perfume showcases a woman’s charm, while e-cigarettes create a classic masculine image. If fragrance can define a woman, then e-cigarettes can supposedly express a man. After cigarettes dominated China’s tobacco market for many years, the introduction of smoking bans in recent years has pushed these once-booming markets into a high-risk period. The sudden rise of e-cigarettes can be seen as indirectly saving this market. Many tobacco companies have begun transitioning into e-cigarettes. So what exactly are e-cigarettes, and how large is the market?

It is reported that the e-cigarette was invented in 2004 by a practitioner of traditional Chinese medicine. It uses atomization technology to allow people to smoke. In addition, it has an appearance similar to traditional cigarettes and a taste that is also close to cigarettes, while offering many more flavor options than regular cigarettes. Like cigarettes, it can produce vapor and deliver flavor and sensation. E-cigarettes do not contain tar, suspended particles, and certain other harmful components found in cigarettes. According to surveys, U.S. e-cigarette sales were nearly zero five years earlier, but by 2013 had risen to US$1 billion. Overseas tobacco research firm Big Tobacco has estimated that e-cigarette sales in the United States will surpass traditional cigarettes before 2047.

Will the e-cigarette miracle also be born in China?

In the United States, e-cigarettes created a market miracle. Can that be repeated in China? It is understood that the domestic e-cigarette market is also booming. With the introduction of Shenzhen’s smoking ban this year, tobacco merchants have increasingly turned to e-cigarettes. Jirui, founded by returnees from overseas, has been expanding in the domestic market. According to reports, Jirui Technology Co., Ltd. has advanced overseas technology. Its carefully designed e-cigarette atomization devices and structural solutions have obtained more than 2,000 domestic and international patents (including 79 for Ekmizer). With three production sites totaling about 120,000 square meters, 548 industry experts and professionals, cooperation with specialized tobacco research institutions including Hunan Agricultural University, 46 successfully conducted experimental projects, and 24 created projects, the company follows a full-process TQM quality management system from SQA incoming material inspection to final OQC shipment verification, strictly using pharmaceutical-grade quality management standards to ensure product quality. Transportation testing is verified through real-world return-trip tests to ensure quality.

It is understood that Jirui’s products are also highly refined. Jirui’s e-cigarette products break away from traditional design concepts, innovate structurally, and emphasize user safety, overturning conventional ideas and abandoning the drawbacks of traditional structures to create safe, convenient, stylish, interesting, and multifunctional vaping devices.

Jirui creates the world’s smallest refillable e-cigarette — Vaporqueen

Vaporqueen—the world’s smallest refillable e-cigarette. The entire device is 91.02mm long, with an atomizer diameter of 6.64mm, making it delicate and compact. The product’s rated operating voltage is 3.50V, e-liquid weight is 0.7 g, and it supports 110 puffs.

In areas such as battery and e-liquid testing, as well as product sensitivity testing, it leads the industry and stands out from the crowd, providing high-quality, cost-effective products for customers among the world’s top 20 e-cigarette brands and bringing a healthier smoking experience to more than 50 countries and regions across Europe, North America, and Asia.

More than 10,000 people at Jirui are dedicated to e-cigarettes. Their products are even referred to overseas as the “luxury goods” of e-cigarettes. They are not only safe to use, but also highly fashionable and intelligent in appearance. Relevant data also show that the number of e-cigarettes Jirui exports is almost legendary: 90 million finely made, reliable products per month are produced across 1,100 internationally standardized production lines and presented to the world.