Research Shows the U.S. Atomizer Market Will Continue to Grow

Years ago, when vaping started to become popular, many thought it was just a passing trend. Marketing experts believed that vaping was a seasonal fad driven by young people, celebrities, and powerful marketing teams. However, as 2016 drew to a close, it became clear that vaping would continue to thrive.

Recent research indicates that the U.S. atomizer market will continue to grow. According to the well-known research firm IBISWorld, by 2020, the U.S. atomizer market is expected to reach as high as $13 billion. So, what makes vaping and the atomizer market so popular?

Part of a Lifestyle

For many, vaping has become a part of their lifestyle. The health benefits of e-cigarettes, combined with the decreasing prices of high-end atomizers and related products, have made vaping widely accepted. Different demographics are turning to e-cigarette atomizers for various reasons.

Vape shops offer a wide variety of devices for customers to choose from. Nowadays, some atomizers are even smaller than pens, catering to those who prefer practicality. There are also many high-end kits, MODs, and even tools to help atomizer users create the perfect vaping experience tailored to them.

There are also e-liquids available in a wide range of flavors. The variety we see in the market means there is always an e-liquid to try, regardless of customers' personal preferences and tastes. Correspondingly, the market is becoming more regulated, and we have a series of actions to elevate the atomizer market to new heights.

Better Safety and Regulations

The biggest obstacle to the growth of the atomizer market has been the lack of safety measures and appropriate regulations. Back in 2008, the market was flooded with products from China that were not always safe and did not provide the high-quality experience of premium products.

Today, new regulations are being introduced, and manufacturers, especially American companies, are complying with these regulations faster than ever. As a result, e-liquids are now safer, and customers can rest assured that they can obtain ingredient lists and accurate information about the products.

Of course, the market also offers better warranty coverage and additional services. All of these benefits customers.

Community-Based Marketing

Interestingly, the growth of the U.S. atomizer market relies on the community behind it. These products foster user groups that support each other, which is rare, but that’s the case with atomizers.

These user groups have done more for products and lifestyles than any brand could. Now we have people trying the coolest vaping tricks, similar to the popularity of Zippo tricks among its users. There are also numerous online resources and websites dedicated to vaping and its lifestyle.

It is safe to say that the market will continue to grow. Brands and retailers are preparing for a more exciting 2017.