Data: July Sales Signal Weakness in the U.S. Vaping Market

Summary: According to a survey, in July 2014, American tobacco giant Altria maintained its third position in convenience store sales data, while Lorillard with BLU remained in first place, and Logic continued to hold second place. Overall sales data for e-cigarettes showed signs of weakness.
According to Chinese electronic cigarette news: In July 2014, American tobacco giant Altria maintained its third position in convenience store sales data, while Lorillard with BLU remained in first place, and Logic continued to hold second place. Overall sales data for e-cigarettes showed weakness, declining by 8.2% as of August 2, with overall pricing also showing a downward trend, decreasing by 15.5%. Wells Fargo predicts that new entrants to the market, MARKTEN and VUSE, will drive sales of these products.
Overall, the average price of e-cigarettes in the U.S. is $5.42 (referring to single-use disposable ones). The reason for the overall price decline, according to Wells Fargo, may be due to the rising trend of bundle sales in the market. Furthermore, the sales trend will continue to develop towards larger vapor products (VTM), which are generally sold in small stores and do not generate specific data. The market share of VUSE, belonging to Reynolds, is 10.8%, Altria's share is about 14%, Logic's market share is 22.9%, and BLU's share remains high at 41.4%, although BLU's sales continue to decline, dropping by 0.1% this period, while other brands like NJOY hold a market share of 6.9%.