Vaping Social Commerce — Traffic Generation Guide (A Must-Read If You Don’t Know How to Drive Traffi

This is the life of the youth, and also the life of many electronic cigarette micro-businesses. Your supplier, general agent, and co-founder all have various new ways to play, but the only constant is the goal—how to make you spend more money and take more products.

Even worse, there are various masters playing tricks on you, "36 Methods of Traffic Generation for Electronic Cigarette Micro-Business," "18 Skills of Traffic Generation," "108 Tricks for Attracting Moms," you can recite them all, but you never studied this hard in school. Once you fall into this pit, even if you cry, you have to find a way to bury yourself. You say, in the rivers and lakes, one cannot simply retreat; the rivers and lakes are not something you can just leave.

The four major problems in the electronic cigarette micro-business world: no traffic, no conversion, no repurchase, no agents. I will teach you how to solve these problems in four articles; today, let's first address the first problem—no traffic.

1. Focus on a Single Traffic Pool

I will teach you how to judge whether a learning course has real value. Any course with names like 36 methods, 108 tricks, or similar quantifiers is useless; learning them will not help.

It is easy to complicate a simple matter, but difficult to simplify a complex one.

Among the big names I know, none of the successful traffic generation experts spend all day researching how to generate traffic on this platform or that platform, nor do they have time to study these 18 tricks; they always focus on a single platform, which has many users, called a traffic pool.

How many platforms have over a billion users do you know?

With one WeChat account, how many people can you add? Do you really need to find so many platforms? So just focus on one traffic pool; don’t scatter your efforts here and there, or you will end up with no traffic at all.

If you want to generate traffic from Baidu Tieba, study Baidu Tieba well; if you play well, adding hundreds of people a day is not a problem.

If you want to generate traffic from Douyin, play Douyin well; if you play well, adding hundreds of people a day is not a problem.

If you want to generate traffic from anywhere, study that place well; if you play well, adding as many as you want is not a problem.

Learning a little here and a little there is just superficial; in the end, you will only waste time and money without learning anything.
So how do you determine which traffic pool to use?

First, determine what product you are selling and what type of user group you have. The choice of traffic pool depends on your user group, and then further segment it. If you are selling male products for ages 30-45, and you are good at Jinri Toutiao, then what you need to do is find topics that people aged 30-45 like to read on Jinri Toutiao and generate traffic from those topics.

Or you can use WeChat to see what communities match your product well. For example, I searched for the keyword "kidney supplement."

The communities that appear frequently and have a high posting volume indicate that there is a significant demand in that area.

2. Choosing Channels

The first principle of choosing a traffic generation channel is: do not stray from the original platform.

If you are doing electronic cigarette micro-business, your ultimate goal is to hope that others will add your WeChat, and then you sell products to them. Therefore, the first choice for traffic generation channels should be WeChat, as there will be no restrictions.

If you go to other platforms to generate traffic to WeChat, you will face many restrictions because all platforms do not want their users to flow to other platforms.

For example, if you want to generate traffic from Baidu Tieba, you will have to learn a lot, such as how to post without being deleted, how to leave your WeChat number in posts, how to evade Baidu Tieba's supervision, and so on.

However, if you generate traffic on WeChat, you will basically not encounter such problems.

This is what I find strange; why do some newcomers never think of generating traffic through WeChat itself? They always want to learn some strange traffic generation methods, going to this platform and that platform, learning this method and that method, exhausting themselves to get others to add their WeChat. It’s so tiring.

WeChat itself has 800 million users; what is it that you find unappealing?

The root cause is simply that others tell you that traffic on a certain platform is more precise, that a certain type of user is more abundant, that the crowd is more concentrated, and so on.

In fact, if you create 500 groups, each with 40 people (40-person groups do not require the other party's consent to add), then you will have 20,000 people. Based on a conversion rate of 1%, you can have 200 people add you. If you post an advertisement in your Moments, collecting WeChat groups, 40 people per group, at 2 yuan per group, I believe many will be willing to secretly add their friends to the group, earning you 2 yuan, or they might even create 10 groups to sell to you, or specify that only males or females can join.
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Then you send this message in the group, collecting WeChat groups, 40 people per group, at 2 yuan per group, those who want to join first add me, and you will have a bunch of people adding you. Isn’t this the simplest form of viral growth?

If one group can add 5-10 people, then the cost per person is only 0.2-0.4 yuan. If you can make one sale a day, you won’t lose money. In fact, many channels have a fan price of over 1 yuan; even for the easiest to acquire traffic, the price is around 1.5 yuan.
3. Washing Fans and Viral Growth

No matter which channel you choose, you must go through this step; precision is washed out. If you want to have precise fans without washing, then you have to spend money on ads, and those who come will definitely be precise fans.

If you want to acquire traffic at a low cost, you must wash fans; using small accounts to wash fans is a bit simple and violent.

Let me give you an example. In the online money-making circle, there is a type of person who is wealthy and constantly collects fans from all channels and types, as long as they are alive, they want them. Basically, they collect fans at a price of around 1 yuan.

A WeChat account can be filled for about 5000 yuan, but this 5000 yuan only guarantees one thing: these fans are real people; nothing else is known. They then classify and filter the fans.

The method is very simple and crude: "Free giveaway of XXX, add WeChat to claim."

The difference lies in the items they give away, which can vary widely, from lipsticks to electronic cigarettes to movies, in short, all kinds of things.

Different products correspond to different WeChat accounts. Why do this? The answer is simple: to judge user attributes based on the products.

Those who receive lipsticks and lingerie are mostly female and relatively young.

Those who receive electronic cigarettes are mostly male, mostly over 25.

Those who receive tea products are mostly business-type men.

Those who receive retail small accounts are basically foodies.

Through this method, every traffic source is segmented to each WeChat account, and then transactions are made.

So as long as the mindset doesn’t decline, there are always more solutions than difficulties.

After washing the fans, you need to move on to the next step. To maximize benefits and minimize costs, you must engage in viral growth, doubling one into two, two into four.

Let’s talk about another type of person, those in the electronic cigarette micro-business. Have you ever thought about going out? Why must you be entangled in online traffic?

In fact, as the electronic cigarette micro-business has developed to this point, offline traffic has become much easier to obtain. For example, shared tissues, which cost very little per pack, can be exchanged for a friend. I have seen successful cases where many automatic tissue dispensing machines were deployed in big cities, generating thousands of traffic daily.

Or you could set up a table at the subway station and give away drinks; getting two to three hundred traffic a day is absolutely no problem.

Some free Wi-Fi in offline malls can also generate thousands of traffic daily.

If all else fails, you can directly paste QR codes in public restrooms or places with high foot traffic to gain traffic.

However, most electronic cigarette micro-business novices still remain in the stage of lying in bed doing electronic cigarette micro-business.

Viral growth is essentially a behavior that stimulates sharing.

If you want others to help you share, you must offer benefits in exchange.

These benefits do not necessarily have to be money; they can be social currency.

The New World is not the best lesson for us. The more people participate, the higher the price of the course, and the difference in price goes to the sharer.

Human nature is like this; everyone wants to get something for nothing. After spending money on a course, they want the course but don’t want to spend money, so they look for others to pay for them, and just getting one more person is enough.

For example, some people play small strategies with red envelopes, creating a prize pool with a shocking amount, where everyone has a chance to win, and the amount is randomly distributed. However, there is a condition: you need to invite five people to draw. The benefit is that as long as one of the five people you invite wins, everyone wins and receives the same amount. At this point, you will desperately pull people in; in fact, the backend has already set it up, and you can’t win anything, or you can only win a few cents.

Are these too technical? Then let’s do something less technical.

Find someone to roll dice; seed users can come through shaking or nearby people. Tell them, "I’ll roll with you; no matter if you roll higher or lower than me, you can earn money. The difference in our points will determine how much I give you. The only situation where you won’t earn money is if we roll the same number, then you have to give me one yuan." (To dispel user doubts, if you give them all, they will think you have some scheme), but you can only roll once. If you want to increase your chances, you can recommend a friend to me, and recommending one increases your chances. To prove I’m not cheating, I’ll roll first.
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Then when he recommends, you can specify what kind of guiding language he should send, such as: "Quickly add this idiot; rolling dice gives you money; if you don’t earn, you’re not losing anything."

Viral growth has no specific formula; it’s just using a human weakness to guide users to share. (Later, I will write 20 classic viral growth examples for reference; I won’t write them here, as it would be too lengthy.)

In conclusion

In fact, traffic is not that important. If you are confident in your conversion, you can directly spend money to buy precise traffic. If your profit per order is several hundred, and the cost of traffic is 5-10 yuan, even with a conversion rate of only 5%, you won’t lose, right?

Most electronic cigarette micro-businesses troubled by traffic are usually newcomers; they have no idea how much effort and work those who can make money in electronic cigarettes have put in. You only see them posting in Moments and think they can make money.