2019 Vaping Trends and the 2019 E-Cigarette Rankings
2019 vaping trends and the 2019 e-cigarette rankings. Since the start of the year, the vaping industry has been full of activity. To better understand the future direction of the industry, our editorial team has compiled several major recent developments
The 2019 vaping trends and the 2019 e-cigarette rankings have been lively since the beginning of the year. To better understand the future development of the e-cigarette industry, the e-cigarette information editor has collected several major events that have occurred in the e-cigarette industry recently for reference in the e-cigarette rankings.
1. Juul plans to enter the Indian market
According to Reuters, after Altria's $12.8 billion investment in JUUL, JUUL plans to further expand its market. Juul Labs hopes to launch its products in India by the end of 2019, which is one of the company's boldest global expansion moves. This month, Juul hired Rohan Mishra, a Mastercard executive in India, as its head of government relations, and previously hired Rachit Ranjan, a former Uber India executive, as a senior public policy strategist. The company’s LinkedIn job postings indicate plans to hire at least three executives, including a general manager for India. It is reported that the company also plans to establish a "new subsidiary in India." "This plan is currently in the exploratory stage, but the company needs talent from India," sources said.
The plan to launch its products in India is part of the company's broader Asian strategy. India has 106 million adult smokers, second only to China, making it a lucrative market for Juul and Philip Morris International. Juul stated in a statement that India is currently one of the Asian markets under evaluation, but there are no "specific plans." "We are exploring potential markets and are engaging with health regulators, policymakers, and other key stakeholders," the company said.
2. New media alliances bring traffic fans into the e-cigarette industry
At the beginning of 2019, many entrepreneurs, including Luo Yonghao from Smartisan Technology and the founder of Tongdao Dashi, entered the e-cigarette industry. On January 27, Smartisan's Zhu Xiaomu announced that the first generation of Fulu electronic cigarettes has been mass-produced, and the founder of Tongdao Dashi, Cai Yuedong, and the former founder of Huang Taiji, He Chang, established the YOOZ electronic cigarette brand.
Zhang Jinyuan, chairman of Tongdao Dashi, along with Li Yan, chairman and CEO of Weimei Holdings, Ren Yi, chairman and CEO of Mikes, Zhang Dafeng, founder of CICC, Sha Xiaopi, CEO of Vision, Zeng Hang, CEO of Military Weapons Next Dimension, and Liu Peng, CEO of Jiguo, jointly launched the electronic cigarette brand—Lingxi LINX, which achieved 5000 orders in just 5 hours and broke a million in sales on the first day.
3. IQOS products may receive FDA authorization
In 2017, Philip Morris International (PMI) submitted an application to the FDA for IQOS to enter the U.S. market, and in 2018, it submitted new research data to the FDA. In Altria Group Inc.'s fourth-quarter earnings call in 2018, it was mentioned that Altria Group's response to the recent situation of IQOS products may receive FDA authorization.
4. E-cigarette regulation
As a major manufacturing country in the e-cigarette industry, with a staggering 300 million smokers, China's regulatory policies for e-cigarettes will also be further implemented. The national standards for e-cigarettes are expected to be approved and published this year, clarifying the regulatory parts and management methods for e-cigarettes.
In Thailand, since November 2014, the import, export, sale, and possession of vaping products have been banned. Recently, however, there have been reports that the strict ban on e-cigarettes will be re-examined. Due to legal obstacles faced during the enforcement of the e-cigarette ban, Thailand has appointed the Tobacco Control Research and Knowledge Management Center (TRC) to re-examine its strict ban on e-cigarettes.
5. Development of e-cigarette products
In 2019, oil-based e-cigarettes will continue to be dominated by small vapes, but with regulatory requirements to reduce the appeal of oil-based e-cigarettes to young people, the appearance, flavors, and nicotine content of small vapes will be restricted, which will affect the growth rate of oil-based e-cigarettes. The restructuring and integration of the industry chain will also become more standardized.
For pod products (HNB), with the entry of PMI, BAT, JT, KT&G, and China Tobacco, pod-based e-cigarettes, which are low-temperature heated non-combustion products, will compete in the same market or similar markets, becoming increasingly fierce. The advantages of flavor, price, and market strategy for pods will begin to determine their performance in the market.
6. Frequent mergers and acquisitions and financing in the e-cigarette industry
The e-cigarette industry has begun to show signs of industry concentration, and this situation will become more apparent in 2019, with an accelerated concentration. Companies that are relatively weak in technology, branding, management, and marketing will gradually exit this field. In 2018, it was reported that more than ten e-cigarette companies completed financing, and in less than a month in 2019, two e-cigarette companies, BTM and Wel, announced that they had completed financing.
7. Tobacco giants intensify efforts to enter the e-cigarette market
In 2019, Japan Tobacco released two new heated non-combustion products, Ploom TECH+ and Ploom S. Imperial Brands launched a new e-cigarette product—Nixx and a newly developed heated non-combustion device—Pulze at the beginning of 2019, planning to invest another £100 million in blu in 2019.
8. What advantages does the Borton Group have in the electronic cigarette market?
On March 2, 2018, Shenzhen Borton Flavor Co., Ltd. successfully passed the laboratory accreditation by the China National Accreditation Service for Conformity Assessment (CNAS), becoming the first first-party testing laboratory in the flavor and fragrance industry in China to obtain CNAS accreditation.
Borton Group's leading position in the flavor and fragrance industry can help its electronic cigarette products gain a competitive edge, and Borton Group has collaborated with China Tobacco for many years in the development of tobacco flavors, making it one of the most reliable companies for analyzing and blending e-liquids that suit Chinese tastes. Those who enjoy vaping know the importance of e-liquids; just this advantage makes Borton electronic cigarettes more prominent than many domestic e-cigarette companies. Additionally, Borton Group is making significant investments in the e-cigarette industry this year, whether in R&D or establishing the largest e-cigarette production base, leading the industry.
9. Ivy Pus received the world's first POD e-cigarette UL8139 certificate
On January 24, the world's first POD e-cigarette UL8139 certificate awarding ceremony and Ivy Pus UL strategic cooperation signing ceremony were grandly held in the Ivy Pus exhibition hall. Attendees included the vice president of UL, the general manager of the electronic technology industry department for the Asia-Pacific region, and leaders from Ivy Pus Technology Co., Ltd.
The issuance of the world's first POD e-cigarette UL certification and the in-depth cooperation between Ivy Pus and UL will have a positive impact on the safety standards of the entire e-cigarette industry.
The e-cigarette industry is bound to double in growth in 2019. If you want to get a piece of the pie in the e-cigarette industry, you must act early; otherwise, it will be like speculating on real estate or Bitcoin—by the time everyone understands, the opportunity will have passed you by. The e-cigarette industry is welcome to contact those with ambition via WeChat: f2016115 or call: 17682343645.
1. Juul plans to enter the Indian market
According to Reuters, after Altria's $12.8 billion investment in JUUL, JUUL plans to further expand its market. Juul Labs hopes to launch its products in India by the end of 2019, which is one of the company's boldest global expansion moves. This month, Juul hired Rohan Mishra, a Mastercard executive in India, as its head of government relations, and previously hired Rachit Ranjan, a former Uber India executive, as a senior public policy strategist. The company’s LinkedIn job postings indicate plans to hire at least three executives, including a general manager for India. It is reported that the company also plans to establish a "new subsidiary in India." "This plan is currently in the exploratory stage, but the company needs talent from India," sources said.
The plan to launch its products in India is part of the company's broader Asian strategy. India has 106 million adult smokers, second only to China, making it a lucrative market for Juul and Philip Morris International. Juul stated in a statement that India is currently one of the Asian markets under evaluation, but there are no "specific plans." "We are exploring potential markets and are engaging with health regulators, policymakers, and other key stakeholders," the company said.
2. New media alliances bring traffic fans into the e-cigarette industryAt the beginning of 2019, many entrepreneurs, including Luo Yonghao from Smartisan Technology and the founder of Tongdao Dashi, entered the e-cigarette industry. On January 27, Smartisan's Zhu Xiaomu announced that the first generation of Fulu electronic cigarettes has been mass-produced, and the founder of Tongdao Dashi, Cai Yuedong, and the former founder of Huang Taiji, He Chang, established the YOOZ electronic cigarette brand.
Zhang Jinyuan, chairman of Tongdao Dashi, along with Li Yan, chairman and CEO of Weimei Holdings, Ren Yi, chairman and CEO of Mikes, Zhang Dafeng, founder of CICC, Sha Xiaopi, CEO of Vision, Zeng Hang, CEO of Military Weapons Next Dimension, and Liu Peng, CEO of Jiguo, jointly launched the electronic cigarette brand—Lingxi LINX, which achieved 5000 orders in just 5 hours and broke a million in sales on the first day.
3. IQOS products may receive FDA authorization
In 2017, Philip Morris International (PMI) submitted an application to the FDA for IQOS to enter the U.S. market, and in 2018, it submitted new research data to the FDA. In Altria Group Inc.'s fourth-quarter earnings call in 2018, it was mentioned that Altria Group's response to the recent situation of IQOS products may receive FDA authorization.
4. E-cigarette regulation
As a major manufacturing country in the e-cigarette industry, with a staggering 300 million smokers, China's regulatory policies for e-cigarettes will also be further implemented. The national standards for e-cigarettes are expected to be approved and published this year, clarifying the regulatory parts and management methods for e-cigarettes.
In Thailand, since November 2014, the import, export, sale, and possession of vaping products have been banned. Recently, however, there have been reports that the strict ban on e-cigarettes will be re-examined. Due to legal obstacles faced during the enforcement of the e-cigarette ban, Thailand has appointed the Tobacco Control Research and Knowledge Management Center (TRC) to re-examine its strict ban on e-cigarettes.
5. Development of e-cigarette products
In 2019, oil-based e-cigarettes will continue to be dominated by small vapes, but with regulatory requirements to reduce the appeal of oil-based e-cigarettes to young people, the appearance, flavors, and nicotine content of small vapes will be restricted, which will affect the growth rate of oil-based e-cigarettes. The restructuring and integration of the industry chain will also become more standardized.
For pod products (HNB), with the entry of PMI, BAT, JT, KT&G, and China Tobacco, pod-based e-cigarettes, which are low-temperature heated non-combustion products, will compete in the same market or similar markets, becoming increasingly fierce. The advantages of flavor, price, and market strategy for pods will begin to determine their performance in the market.
6. Frequent mergers and acquisitions and financing in the e-cigarette industry
The e-cigarette industry has begun to show signs of industry concentration, and this situation will become more apparent in 2019, with an accelerated concentration. Companies that are relatively weak in technology, branding, management, and marketing will gradually exit this field. In 2018, it was reported that more than ten e-cigarette companies completed financing, and in less than a month in 2019, two e-cigarette companies, BTM and Wel, announced that they had completed financing.
7. Tobacco giants intensify efforts to enter the e-cigarette market
In 2019, Japan Tobacco released two new heated non-combustion products, Ploom TECH+ and Ploom S. Imperial Brands launched a new e-cigarette product—Nixx and a newly developed heated non-combustion device—Pulze at the beginning of 2019, planning to invest another £100 million in blu in 2019.
8. What advantages does the Borton Group have in the electronic cigarette market?
On March 2, 2018, Shenzhen Borton Flavor Co., Ltd. successfully passed the laboratory accreditation by the China National Accreditation Service for Conformity Assessment (CNAS), becoming the first first-party testing laboratory in the flavor and fragrance industry in China to obtain CNAS accreditation.
Borton Group's leading position in the flavor and fragrance industry can help its electronic cigarette products gain a competitive edge, and Borton Group has collaborated with China Tobacco for many years in the development of tobacco flavors, making it one of the most reliable companies for analyzing and blending e-liquids that suit Chinese tastes. Those who enjoy vaping know the importance of e-liquids; just this advantage makes Borton electronic cigarettes more prominent than many domestic e-cigarette companies. Additionally, Borton Group is making significant investments in the e-cigarette industry this year, whether in R&D or establishing the largest e-cigarette production base, leading the industry.
9. Ivy Pus received the world's first POD e-cigarette UL8139 certificateOn January 24, the world's first POD e-cigarette UL8139 certificate awarding ceremony and Ivy Pus UL strategic cooperation signing ceremony were grandly held in the Ivy Pus exhibition hall. Attendees included the vice president of UL, the general manager of the electronic technology industry department for the Asia-Pacific region, and leaders from Ivy Pus Technology Co., Ltd.
The issuance of the world's first POD e-cigarette UL certification and the in-depth cooperation between Ivy Pus and UL will have a positive impact on the safety standards of the entire e-cigarette industry.
The e-cigarette industry is bound to double in growth in 2019. If you want to get a piece of the pie in the e-cigarette industry, you must act early; otherwise, it will be like speculating on real estate or Bitcoin—by the time everyone understands, the opportunity will have passed you by. The e-cigarette industry is welcome to contact those with ambition via WeChat: f2016115 or call: 17682343645.
