The E-Cigarette Brand Marketing Battle Has Reached the Gaming Industry
As capital and new players continue pouring into China’s vaping industry, major brands are making every effort not only in product appearance, design, and flavors, but also in marketing methods and sales channels. In addition to joint marketing with movie
As various capital and players flood into the domestic e-cigarette industry, major e-cigarette brands are not only putting their best efforts into product appearance, design, and flavors, but are also coming up with creative marketing strategies and channels. In addition to movie IP collaborations and cross-brand partnerships, brands are brainstorming to enhance their visibility while quickly capturing the minds of their target consumer groups.
Recently, the e-cigarette brand "wel Whale Light Smoke" has brought the marketing battle into the gaming circle by sponsoring the "First Team of Apocalypse" in the game "Fantasy Westward Journey" to achieve high exposure and expand its influence and recognition among gamers.
This team is the champion of the All-Star tournament and has previously won three consecutive championships in the Apocalypse series, making it a true rising star in the fantasy gaming world.
Initially, "Chen Invincible Martial Emperor" (online ID) showed strong resistance and rejected the team sponsorship collaboration. However, after persistent efforts from the brand side, both parties reached the first phase of the sponsorship agreement, and the "First Team of Apocalypse" was renamed to "First Whale Team of Apocalypse." As far as is known, this is also the first cross-industry collaboration between an e-cigarette brand and gamers.
The current consumer group for e-cigarettes mainly consists of young people who pursue technology and fashion. They pay more attention to health concepts while also needing to adjust their lifestyles. Online gaming gathers a large number of potential e-cigarette consumers. Promoting and marketing the brand through sponsoring gaming teams seems to be a perfect match.
The birth of the "First Whale Team of Apocalypse" seems to signify that Chen Wudi wants the team members to grow together into whales, becoming the dominant species in the sea, to promote the brand image of "Whale Light Smoke."
Note: Comprehensive Universe Unscientific · Headlines Report!
Recently, the e-cigarette brand "wel Whale Light Smoke" has brought the marketing battle into the gaming circle by sponsoring the "First Team of Apocalypse" in the game "Fantasy Westward Journey" to achieve high exposure and expand its influence and recognition among gamers.
This team is the champion of the All-Star tournament and has previously won three consecutive championships in the Apocalypse series, making it a true rising star in the fantasy gaming world.
Initially, "Chen Invincible Martial Emperor" (online ID) showed strong resistance and rejected the team sponsorship collaboration. However, after persistent efforts from the brand side, both parties reached the first phase of the sponsorship agreement, and the "First Team of Apocalypse" was renamed to "First Whale Team of Apocalypse." As far as is known, this is also the first cross-industry collaboration between an e-cigarette brand and gamers.
The current consumer group for e-cigarettes mainly consists of young people who pursue technology and fashion. They pay more attention to health concepts while also needing to adjust their lifestyles. Online gaming gathers a large number of potential e-cigarette consumers. Promoting and marketing the brand through sponsoring gaming teams seems to be a perfect match.The birth of the "First Whale Team of Apocalypse" seems to signify that Chen Wudi wants the team members to grow together into whales, becoming the dominant species in the sea, to promote the brand image of "Whale Light Smoke."
Note: Comprehensive Universe Unscientific · Headlines Report!
