How to become a top WeChat reseller in the vaping business?
A few days ago, the general manager of Shanghai Huqingyutang came to Hangzhou to have dinner with me. He is one of my consulting clients this year. During dinner, I took out a cigarette and had only two puffs before a waiter stopped me, which was quite fr
A couple of days ago, the general manager of Shanghai Hu Qing Yu Tang came to Hangzhou to have dinner with me. He is one of my consulting clients and one of the business owners I’ve advised on three projects this year. During dinner, I took out a cigarette and had barely taken two puffs before a server stopped me, which was pretty frustrating. Then he pulled out a vaping device, took a puff, smiled at me, and said, “Try this instead.”
So I took a puff, and immediately asked him in surprise: this vaping device actually feels satisfying! It can really curb cigarette cravings. I became very curious and asked him about it. He told me it was a Japanese product and that it wasn’t sold domestically, so he had asked someone to buy it for him overseas. I really wanted one.
Vaping devices have been around for many years, but they never really solved smokers’ nicotine cravings. However, this technology has already been cracked by Japan and Marlboro. He sent me a WeChat contact, and without hesitation I asked for the price and transferred the money right away.
I’m very optimistic about the future of this product, because it solves a huge pain point: the taste and smoking satisfaction!
If you want to become great at closing sales, you first need to learn how to be sold to yourself!
So I thought back on the whole experience of how I was persuaded. Why was I convinced so quickly?
Because Mr. Hu had already quit smoking for more than three months by using this vaping device. I’m a smoker too, and when he introduced it to me, he told me about his previous smoking habits, how long he had been smoking, and how he successfully quit through this device. He was not only a user of the product, but also an expert in using it.
Second, I’m a smoker myself. I started smoking around age 18, learning it from street toughs, and it’s been more than 10 years now. I’ve wanted to quit for a long time, but I never managed to do it successfully. I really needed something like this.
So from this process, I distilled two key points. To become a top WeChat reseller, you must:
1. Become an expert
2. Match the needs of your users
Let’s talk about them separately:
1. Become an expert
A lot of WeChat sellers are very low-level. All they do is spam their feed trying to sell products. In the end, people get annoyed, and they still don’t make money. That’s because they skip these two steps and jump straight into pushing products and pitching the money-making model. In the end, they just wear themselves out.
Start with your mindset. Grasp the core essence first, then think carefully!
What are the core attributes of WeChat selling?
1. Selling products
2. Selling a business model
Whether you sell cosmetics, food, home products like toothbrushes and toothpaste, or health supplements, the first thing you need is to understand the industry behind that category.
For example, if you sell lipstick, you should at least understand makeup. If you sell food, you should be a foodie expert. If you sell toothpaste, you should know about oral care. If you sell supplements, you should understand the human body.
If you’re not an expert today, why should anyone trust your professionalism? If you used to be a housewife who never cared about makeup and suddenly you start selling lipstick, who is going to believe you? So when choosing products, it’s best to start with a category you’re already good at, and then study hard to become an expert in that field—or at least the go-to expert on that topic in your social circle.
Also, WeChat resellers of vaping devices are not only selling products, they’re also selling a model. And that model is a money-making opportunity. Making money is entrepreneurial by nature, so you need an entrepreneurial mindset. Many WeChat sellers do nothing but flood their feed with income screenshots. Some even post fake payment records. I’ve never seen any entrepreneur who shows off income and fakes results laugh all the way to the end.
So what should you do?
You need to become an entrepreneurship expert. That may sound lofty or abstract, but it really isn’t. What matters for every entrepreneur is consistently doing one thing over time. So don’t work hard for three days and disappear for two. Don’t neglect learning the marketing knowledge, skills, and mindset that every entrepreneur needs. You can even pay to learn these things from me. The key is to keep doing it, be willing to invest in knowledge, and know how to share. Gradually, within your own circle, you’ll become the entrepreneurship expert.
So to become an expert, you have to achieve these two things. In 2017, I don’t think it was a turning point for WeChat sellers in general—it was a turning point for those non-experts who spammed their feed, hard-sold products, and faked everything. In my view, this is actually the moment when WeChat selling is truly rising, because I spent 10 years in e-commerce and went through the whole cycle of startup, explosion, turning point, and normalization. No matter how powerful WeChat selling seems, it still can’t escape one fact: products must ultimately be consumed by customers. So the essence of vaping-device WeChat selling is simply doing e-commerce on WeChat.
2. Match the needs of your users
People have two kinds of needs: a need for products and a need to make money. When you become an expert, it’s still not enough to just say your product is good when you’re selling it. #p#Page Break Title#e#
You need to think from the user’s point of view: why would they buy this product? So just saying the product is good is useless. You need to understand whether the customer actually needs it and whether it suits them.
For example, this vaping device is suitable for me. Telling me your vaping device is good is not enough. From my perspective, the product is just a tool. What matters is exactly what problem it solves for me. So what is my problem?
First, every man who smokes wants to quit—he just can’t. Second, the reason he can’t quit is because of nicotine cravings. So for me, a vaping device is something that can help me quit smoking while also satisfying my cravings. That’s how you explain the product’s benefits from my point of view.
1. Help me quit smoking
2. Solve the taste and satisfaction issue
So if you want to become a top WeChat seller, just thinking about it is not enough. It’s not as simple as spamming your feed. If you’re not professional today, and you can’t approach things from the user’s perspective, then you cannot become a top WeChat reseller.
In this very restless industry, whoever can calm down, observe carefully, grasp the essence, and grow step by step through learning will keep getting better and better—and things will become easier and easier. Otherwise, you’ll only get more and more exhausted!
Don’t be an opportunist. This is already an internet era in which content creates wealth!
So I took a puff, and immediately asked him in surprise: this vaping device actually feels satisfying! It can really curb cigarette cravings. I became very curious and asked him about it. He told me it was a Japanese product and that it wasn’t sold domestically, so he had asked someone to buy it for him overseas. I really wanted one.
Vaping devices have been around for many years, but they never really solved smokers’ nicotine cravings. However, this technology has already been cracked by Japan and Marlboro. He sent me a WeChat contact, and without hesitation I asked for the price and transferred the money right away.
I’m very optimistic about the future of this product, because it solves a huge pain point: the taste and smoking satisfaction!
If you want to become great at closing sales, you first need to learn how to be sold to yourself!
So I thought back on the whole experience of how I was persuaded. Why was I convinced so quickly?
Because Mr. Hu had already quit smoking for more than three months by using this vaping device. I’m a smoker too, and when he introduced it to me, he told me about his previous smoking habits, how long he had been smoking, and how he successfully quit through this device. He was not only a user of the product, but also an expert in using it.
Second, I’m a smoker myself. I started smoking around age 18, learning it from street toughs, and it’s been more than 10 years now. I’ve wanted to quit for a long time, but I never managed to do it successfully. I really needed something like this.
So from this process, I distilled two key points. To become a top WeChat reseller, you must:1. Become an expert
2. Match the needs of your users
Let’s talk about them separately:
1. Become an expert
A lot of WeChat sellers are very low-level. All they do is spam their feed trying to sell products. In the end, people get annoyed, and they still don’t make money. That’s because they skip these two steps and jump straight into pushing products and pitching the money-making model. In the end, they just wear themselves out.
Start with your mindset. Grasp the core essence first, then think carefully!
What are the core attributes of WeChat selling?
1. Selling products
2. Selling a business model
Whether you sell cosmetics, food, home products like toothbrushes and toothpaste, or health supplements, the first thing you need is to understand the industry behind that category.
For example, if you sell lipstick, you should at least understand makeup. If you sell food, you should be a foodie expert. If you sell toothpaste, you should know about oral care. If you sell supplements, you should understand the human body.
If you’re not an expert today, why should anyone trust your professionalism? If you used to be a housewife who never cared about makeup and suddenly you start selling lipstick, who is going to believe you? So when choosing products, it’s best to start with a category you’re already good at, and then study hard to become an expert in that field—or at least the go-to expert on that topic in your social circle.
Also, WeChat resellers of vaping devices are not only selling products, they’re also selling a model. And that model is a money-making opportunity. Making money is entrepreneurial by nature, so you need an entrepreneurial mindset. Many WeChat sellers do nothing but flood their feed with income screenshots. Some even post fake payment records. I’ve never seen any entrepreneur who shows off income and fakes results laugh all the way to the end.
So what should you do?
You need to become an entrepreneurship expert. That may sound lofty or abstract, but it really isn’t. What matters for every entrepreneur is consistently doing one thing over time. So don’t work hard for three days and disappear for two. Don’t neglect learning the marketing knowledge, skills, and mindset that every entrepreneur needs. You can even pay to learn these things from me. The key is to keep doing it, be willing to invest in knowledge, and know how to share. Gradually, within your own circle, you’ll become the entrepreneurship expert.
So to become an expert, you have to achieve these two things. In 2017, I don’t think it was a turning point for WeChat sellers in general—it was a turning point for those non-experts who spammed their feed, hard-sold products, and faked everything. In my view, this is actually the moment when WeChat selling is truly rising, because I spent 10 years in e-commerce and went through the whole cycle of startup, explosion, turning point, and normalization. No matter how powerful WeChat selling seems, it still can’t escape one fact: products must ultimately be consumed by customers. So the essence of vaping-device WeChat selling is simply doing e-commerce on WeChat.
2. Match the needs of your users
People have two kinds of needs: a need for products and a need to make money. When you become an expert, it’s still not enough to just say your product is good when you’re selling it. #p#Page Break Title#e#
You need to think from the user’s point of view: why would they buy this product? So just saying the product is good is useless. You need to understand whether the customer actually needs it and whether it suits them.
For example, this vaping device is suitable for me. Telling me your vaping device is good is not enough. From my perspective, the product is just a tool. What matters is exactly what problem it solves for me. So what is my problem?
First, every man who smokes wants to quit—he just can’t. Second, the reason he can’t quit is because of nicotine cravings. So for me, a vaping device is something that can help me quit smoking while also satisfying my cravings. That’s how you explain the product’s benefits from my point of view.
1. Help me quit smoking2. Solve the taste and satisfaction issue
So if you want to become a top WeChat seller, just thinking about it is not enough. It’s not as simple as spamming your feed. If you’re not professional today, and you can’t approach things from the user’s perspective, then you cannot become a top WeChat reseller.
In this very restless industry, whoever can calm down, observe carefully, grasp the essence, and grow step by step through learning will keep getting better and better—and things will become easier and easier. Otherwise, you’ll only get more and more exhausted!
Don’t be an opportunist. This is already an internet era in which content creates wealth!
