Jirui E-Cigarette Reports Good News in Northwest China, Enters CR Vanguard Hypermarkets

In November 2016, after successfully establishing offline sales channels in Southwest China, including Chongqing and Chengdu, Jirui E-Cigarette announced more good news from Northwest China: it has officially entered CR Vanguard KA hypermarkets in the region. In the future, consumers will be able to purchase this green, environmentally friendly, and healthier cigarette alternative product at multiple CR Vanguard KA hypermarkets across Northwest China.

As one of China’s largest and strongest retail chain brands, CR Vanguard has always placed great emphasis on product quality and applies extremely strict selection standards. After multiple rounds of review, evaluation, and market testing, Jirui E-Cigarette was selected as a leading e-cigarette brand to enter CR Vanguard’s Northwest retail system.

As a well-known domestic e-cigarette company, Jirui Technology has long focused on the production, R&D, and sales of vaping devices. In 2015, Jirui Technology was also recognized by the National Patent Office as one of the “Top 10 Domestic Enterprises for PCT Applications in 2014,” becoming the only company from the e-cigarette industry to make the list.

As a manufacturer with an extensive global patent portfolio and core e-cigarette technologies, Jirui Technology’s products entering CR Vanguard this time include the youthful and stylish KIMREE e-cigarette, the Huashang e-cigarette positioned around traditional Chinese culture, and the British-inspired JAI e-cigarette.

Jirui E-Cigarette focuses on the product benefits of “smoking cessation, cigarette replacement, and smoking control,” responding to the concept of green, environmentally friendly health, while also offering consumers the best experience through refined display counters. It can help smokers, reduce the harm of secondhand smoke, and meet new consumers’ demand for fashionable and healthier products.

Mr. Bai, the purchasing manager for CR Vanguard Northwest, highly praised the introduction of differentiated and fashionable products such as Jirui E-Cigarette, saying, “We are very pleased to help bring Jirui Technology’s high-quality e-cigarette products into the lives of Chinese consumers. On the basis of respecting the market, we hope to further cooperate with Jirui Technology to bring more premium e-cigarette products to domestic consumers,” and he expressed strong confidence in the partnership.

Mr. Feng, head of Jirui E-Cigarette’s domestic offline channel business, also spoke highly of the deep cooperation between CR Vanguard and Jirui Technology, believing that it represents support from a retail giant for the health industry and the e-cigarette industry. He also believes the two sides will further strengthen communication, improve the consumer experience, and inject new vitality into the retail landscape of Northwest China.