Luo Yonghao’s move into e-cigarettes sees new progress, with the brand possibly named 'Xiaoye'
After gradually stepping back from the shareholder list of Smartisan mobile phones, industry observers speculated that Luo’s next startup project would be e-cigarettes. Unfortunately, just as the industry was beginning to show momentum, the CCTV 315 expos
After gradually stepping back from the shareholder list of Smartisan, Luo Yonghao's next entrepreneurial project is speculated to be in the e-cigarette industry. Unfortunately, the e-cigarette sector, which had just begun to show promise, quickly faced setbacks due to exposure from CCTV's 315 program. Many jokes have circulated about Luo's venture into e-cigarettes, and I'm sure everyone has heard some of them.
According to reports from 36Kr, Smartisan Technology founder Luo Yonghao is preparing a new e-cigarette brand, which is likely to be named 'Xiaoye'. There are also sources close to him indicating that the English name 'yeld' (phonetic) is under consideration.
Insiders revealed that Luo Yonghao visited several e-cigarette manufacturers in Shenzhen, including us, in early March, hoping to find a quality supply chain for his brand, but it remains unknown which company he ultimately chose.
Although CCTV's 315 program dealt a fatal blow to the burgeoning e-cigarette industry, the enormous business opportunities still loom large.
According to reports from 36Kr, Smartisan Technology founder Luo Yonghao is preparing a new e-cigarette brand, which is likely to be named 'Xiaoye'. There are also sources close to him indicating that the English name 'yeld' (phonetic) is under consideration.
Insiders revealed that Luo Yonghao visited several e-cigarette manufacturers in Shenzhen, including us, in early March, hoping to find a quality supply chain for his brand, but it remains unknown which company he ultimately chose.
Although CCTV's 315 program dealt a fatal blow to the burgeoning e-cigarette industry, the enormous business opportunities still loom large.
