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Vapor Bus Editor Mr. Jiao: Talking About E-Cigarette Reviews

In China’s vaping industry, many people are quietly working to promote and popularize vaping culture. They hope their efforts will help more people properly understand e-cigarettes and appreciate the true essence of VAPE, while also encouraging the domest

  In the domestic e-cigarette field, many people are silently working to promote and popularize e-cigarette culture. They hope that through their efforts, more people can correctly understand e-cigarettes and grasp the essence of "VAPE," allowing the domestic e-cigarette industry to develop in a healthier and more standardized manner.

    Mr. Jiao, the editor-in-chief of the well-known e-cigarette media Vapor Bus, is one of them. He has long been committed to promoting e-cigarette culture and advancing the development of e-cigarettes. His ideal is to help people correctly understand e-cigarettes and learn about e-cigarette knowledge and culture through his writing.     Background     Mr. Jiao, an e-cigarette reviewer and editor-in-chief of Vapor Bus, was born in 1980, a true member of the "post-80s" generation. He has worked in various industries, including interior design and food. He started using e-cigarettes in 2013, initially as a means to quit smoking, and gradually became a reviewer and the editor-in-chief of Vapor Bus. His motto is: the harder you work, the luckier you get. Vapor Bus Editor Mr. Jiao: Discussing E-Cigarette Reviews     【To quit smoking, he became connected with e-cigarettes】     E-cigarette Public Account: Hello Mr. Jiao, you started using e-cigarettes in 2013. What made you choose to use e-cigarettes back then?     Mr. Jiao: Most people choose e-cigarettes for two main reasons: one is to quit smoking or reduce smoking, and the other is that they think e-cigarettes are "cool" and have many exciting ways to use them. I chose e-cigarettes to quit smoking. I started smoking at 15, and nearly 20 years of smoking caused a lot of discomfort to my body, so I have always been concerned about various methods to quit smoking. I had tried to quit before, but I failed each time.     Later, at a gathering, a friend brought a popular "EGO" pod, and while others were curious, I was indifferent. I had previously used an earlier version of a "disposable fake cigarette," which produced little vapor and had a poor taste, failing to serve as a smoking alternative. So when I saw this "larger e-cigarette," I thought the same as before: "E-cigarettes are a scam."     E-cigarette Public Account: I never expected that you, now an e-cigarette reviewer and editor-in-chief of Vapor Bus, would have such an impression of e-cigarettes back then.     Mr. Jiao: This is actually quite normal. My initial thoughts represent the current understanding of many people regarding e-cigarettes. The reason is simple: they want to quit smoking but do not understand e-cigarette knowledge and are misled by exaggerated marketing, leading them to use poorly performing e-cigarette products, thus believing that all e-cigarettes are the same and are "junk."     E-cigarette Public Account: What changed your perception?     Mr. Jiao: At that gathering, after finishing my cigarette, I found that no one around me was smoking, and it was inconvenient to buy cigarettes nearby, so I picked up my friend's EGO, thinking, "I'll just use this for now; at least it can produce vapor." By the end of the gathering, I realized I had managed to get through the afternoon without smoking a cigarette, which gave me a new understanding of e-cigarettes. To understand the differences and working principles of the "new generation" of e-cigarettes compared to the previous fake cigarettes, I spent a lot of time and effort every day searching for and learning about e-cigarette-related knowledge, thus officially connecting with e-cigarettes.     【To popularize e-cigarettes, he started writing】     Mr. Jiao: Starting in 2014, I gradually began to write down some of my e-cigarette tips and experiences to share with others. Initially, it was just for fun; whenever I encountered interesting e-cigarette devices or faced issues related to e-cigarettes, I wanted to share and discuss with everyone. However, during these discussions, I found that many newcomers, when first encountering e-cigarettes and learning about e-cigarette-related knowledge, often didn't know where to start. This reminded me of the difficulties I faced when I first encountered e-cigarettes. So, I began to write some beginner-friendly content to help more newcomers understand e-cigarettes and join the Vape community, making their Vape journey smoother and easier. An industry or field can only maintain a healthy and promising development if it continuously replenishes new forces and fresh "blood."     【Reviewers have responsibilities; publishing a review article is not just about completing the review task; its impact is extensive and profound.】     E-cigarette Public Account: E-cigarette review articles are also an important medium for influencing people's correct understanding of e-cigarettes. What is your perspective on how to write a good e-cigarette article?     Mr. Jiao: First of all, the positioning of a review article should start from the perspective of an ordinary user. Think from their perspective: if you are a user or someone looking to purchase the reviewed product, what questions would you care about the most? A professional and mature reviewer will identify various points and attract readers step by step through the elaboration of these points, guiding them to read your article from beginning to end. A successful review will ensure that readers learn some knowledge after reading or gain a clear reference to decide whether the reviewed product is suitable for their purchase and use. Therefore, a professional and mature review article essentially tells everyone the pros and cons of the reviewed product and the actual user experience.     A poorly positioned review article is like a lavish banquet presented to a vegetarian. Reviewers must first understand who will read their review article. Vegetarians, of course, would not attend a meat feast. Therefore, those who want to read your article must be related to the reviewed product. They are either long-term followers of such products, potential buyers, or those hesitating between similar products who want to use your review as a reference to decide whether to purchase the reviewed product. Thus, reviewers have a responsibility; once a review article is published, it is not just about completing the review task; its impact is extensive and profound.     Your fans and readers will use your review article as a benchmark and reference to decide whether to purchase the product. If a review article contains exaggerations or deliberately omits product defects, and readers make their purchasing decisions based on your article, but their actual experience does not match what was described in the review, the first person they will blame is the author of the review article, not the merchant or manufacturer! Whether this phenomenon is intentional or unintentional on the part of the reviewer, readers will consider it the reviewer's responsibility. Therefore, reviews must first look at issues from the user's perspective, combined with the author's professional knowledge and unique insights, to explain relevant content. Secondly, reviews must be fair, avoiding exaggeration or belittling the pros and cons of the reviewed object; accurately expressing the actual results of one's use and testing is what makes a good review.     I hope that friends who genuinely want to continue on the path of e-cigarette reviews can continuously improve themselves, considering how to establish their own review system and style. Only through continuous improvement and refinement can one become more influential and vital. How can one write better review articles? I have been thinking, exploring, and improving. I take this opportunity to encourage everyone to become well-received and excellent reviewers, introducing more good products to readers and helping them avoid unnecessary pitfalls! Let more people understand e-cigarettes better through our words, thus promoting the popularization of e-cigarettes!     【Promoting e-cigarette culture is not the responsibility of one or two people; it requires the joint efforts of everyone and every user】     E-cigarette Public Account: You are now an editor and writer for Vapor Bus. What made you choose Vapor Bus initially?     Mr. Jiao: Initially, I did not realize the importance of promoting and popularizing e-cigarette culture. Like most users, I just wanted to share some of my tips and experiences with newcomers. One day, the person in charge of Vapor Bus contacted me, and we discussed some topics related to e-cigarettes. This conversation had a significant impact on me, making me understand that promoting e-cigarette culture is not about getting more people to use e-cigarettes, but rather helping people have a correct understanding of e-cigarettes. Compared to e-cigarette users, there are still many people who are concerned about e-cigarettes but lack the correct understanding, and these people are the greatest potential force to promote the development of e-cigarettes. Therefore, how to correctly guide this group of people in understanding e-cigarettes is the most important thing.     That conversation also made me realize that "promoting e-cigarette culture is not the responsibility of one or two people; it requires the joint efforts of everyone and every user." Individual power is limited, while the influence of a professional and authoritative media platform is enormous.     Vapor Bus has developed rapidly, becoming a leader in just a few months, which made me realize the importance of the platform. The same article can have different effects when published on different platforms. If I had used my previous self-media approach, the actual impact would have been very limited. However, through the Vapor Bus platform, my articles can be disseminated more widely, helping more people. Since both Vapor Bus and I share the same original intention, this ultimately led me to choose Vapor Bus.     【The e-cigarette industry is a treasure trove with enormous profits and vast prospects】     E-cigarette Public Account: You have been in contact with e-cigarettes for a long time. What is your view on the current state of the domestic e-cigarette industry?     Mr. Jiao: Since its inception, e-cigarettes have been destined to be an extraordinary industry. Although it has gone through several years of development, creating many successful cases and emerging many brands, the overall development is still quite imperfect. Many companies lack brand cultural awareness. Manufacturers often focus on how to sell products rather than considering what kind of products consumers need and how to produce products based on users' actual needs.     Moreover, the e-cigarette industry urgently needs regulation. Due to the lack of relevant product standards and laws, many merchants use false and exaggerated advertising to package inferior products as so-called "smoking cessation artifacts" and sell them to new e-cigarette users, leading to terrifying consequences.     First, it will lead ordinary people to mistakenly believe that e-cigarette products are only for "quitting smoking," ignoring the cultural connotation of "Vape" itself.     Second, users who experience poor-quality products will think that all e-cigarette products are just "gimmicks" or "junk." Over time, this will result in a significant loss of e-cigarette users. Without users, the harm to the industry will be devastating. Therefore, I personally detest such behavior because they do not pay attention to the development of the e-cigarette industry; they are merely seeking profit. Even if they destroy the e-cigarette industry, they will look for other products or industries to operate in the same way. This approach is extremely destructive to the overall e-cigarette industry.     The e-cigarette industry is a treasure trove with enormous profits and vast prospects. The current level of development is less than one ten-thousandth, so it requires the joint efforts of the entire industry to develop and manage. Promoting e-cigarette culture and advancing the development and popularization of e-cigarettes, allowing more people to correctly understand and learn about e-cigarettes, is the key to the overall development of the e-cigarette industry! Promoting e-cigarette culture is a long-term task, and we will persist in this path without changing our original intention. We believe that the future of e-cigarettes will be even broader! With everyone's joint efforts, the e-cigarette industry is gradually improving and developing healthily, and it will eventually usher in a brilliant tomorrow!#p#分页标题#e#
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HNB Editorial Team

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