Top 10 Global Vape Markets in 2018

In 2018, the e-cigarette market surged, with significant growth in China, where well-known brands like RELX and the HEETS under the brand of Huo Qi, as well as the Huo Qi GS5.0, are industry leaders. As a new type of smoking cessation device, how large is the e-cigarette market? Let's take a look at the Top 10 Global E-Cigarette Markets in 2018;

1. United States: $8.5 billion

In 2018, the U.S. e-cigarette market was valued at $8.5 billion. Major players in the e-cigarette market include multinational tobacco companies and independent e-cigarette retailers, with JUUL holding a significant share of nearly 80%. Other brands include VUSE (British American Tobacco), Blu (Imperial Brands), Logic (Japan Tobacco), NJOY, MarkTen (Altria), V2 cigs (acquired by JUUL Labs), JUUL, and Boulder.

2. United Kingdom: $2.12 billion

In 2018, the UK e-cigarette market was valued at $2.12 billion. With strong government support for smokers transitioning to e-cigarettes, UK consumers are switching from traditional cigarettes to vaping devices faster than in other European countries. Statistics show that nearly 3.2 million people in the UK currently use e-cigarettes. Popular brands include V2 Cigs, VOID Vaporizer (independent manufacturers), ePuffer, SMOK, JAC, Innokin, Aspire, JAI, VYPE, and JUUL.
3. France: $760 million

In 2018, the French e-cigarette market was valued at $760 million. The market is gradually recovering, with an average of 300 new e-cigarette stores opening each year. A national survey by the French Monitoring Center for Drugs and Drug Addiction indicated that between 7.7 million and 9.2 million residents have tried e-cigarettes at some point.

Data Source: PGVG Marketing (as of March 2018)

4. Germany: $720 million

In 2018, the German e-cigarette market was valued at $720 million. Currently, there are about 2 million e-cigarette users in Germany, and the German E-Cigarette Association announced that profits for 2018 would approach 400 million euros, a 40% increase in sales compared to 2017. The market for large vapor products remains significant, with best-selling products including:

5. Czech Republic: $670 million

In 2018, the Czech e-cigarette market was valued at $670 million. In the Czech Republic, the use and advertising of e-cigarettes are currently unrestricted.

6. China: $580 million

In 2018, the Chinese e-cigarette market was valued at $580 million. Regulatory policies for e-cigarettes in China have not yet been fully established, although national standards for e-cigarettes and e-liquid have been approved, and regulations are being improved. Currently, there are over 300 million smokers in China, with an e-cigarette penetration rate of less than 1%, a significant gap compared to the 13% in the U.S.; however, the market is growing rapidly.
7. Russia: $504 million

In 2018, the Russian e-cigarette market was valued at $504 million. Currently, there are over 1.5 million e-cigarette users in Russia, with more than 500 e-cigarette stores in Moscow alone and over 1,400 stores across the country. JUUL is considering entering the Russian market.

8. Netherlands: $460 million

In 2018, the Dutch e-cigarette market was valued at $460 million.

9. Canada: $350 million

In 2018, the Canadian e-cigarette market was valued at $350 million, consisting of approximately 308,000 to 946,000 users. Canada has established a strong regulatory framework for vaping products.

Despite FDA controls on youth addiction to e-cigarettes, JUUL has not been adversely affected in the Canadian market.
10. Malaysia: $160 million

In 2018, the Malaysian e-cigarette market was valued at $160 million, with approximately 1 million e-cigarette users. Malaysia has established industry standards for nicotine-free e-cigarettes, and the e-cigarette market is gradually becoming standardized.

As an emerging product, e-cigarettes are experiencing explosive growth under global policy guidance and continuous improvement of industry standards, indicating a promising future for the e-cigarette market.