Xiaojingyan Disposable Gift Box Set Review

Liang Tao, the Executive Vice President of the Shenzhen Entrepreneurs Association and one of the founders of the Xiaojingyan brand, clearly stated, "We only aim to be the best, not just one of the best," and "We want to be the Hermès of electronic cigarettes." Regarding the market, Mr. Liang is very confident, believing that the future is here, and now is the best time to enter the electronic cigarette industry. Xiaojingyan will successfully improve the smoking cessation lives of hundreds of millions of smokers with high-quality products and positioning, and will also attract the favor of the capital market. Today, let's take a look at whether this "Hermès of electronic cigarettes" lives up to its name.

1. Packaging
 

The main visual of the product uses Hermès' signature elephant gray as the brand's primary color, with retro gold foil lettering and understated luxurious gold ribbons as decorative accents, creating a very appealing visual experience. The top of the gift box is filled with soft packaging, providing a great tactile feel. The overall first impression is indeed exquisite and gift-like, which is hard to refute. The back of the gift box is printed with product name, ingredients, production date, shelf life, manufacturer, usage warnings, and barcode information.

Surrounding the theme of the gift box, three sides are adorned with pearl white box edges, showing that the manufacturer has put thought into the packaging materials. From some angles, it resembles a beautifully bound collectible book, with the extended ribbon serving as a bookmark. Upon opening the gift box, a semi-transparent sheet of paper is revealed, with the Chinese characters printed vertically in the center: "National Trend Retro Series Exquisite Packaging. Love at First Sight." Through the paper, the exquisite patterns on the small device below can be faintly seen, giving a sense of mystery.

Opening the box in a horizontal book-flipping manner reveals the phrase "SMOKE OF LIVING SOUL," which translates into a very poetic sentence in Chinese.

The set includes 6 small devices, each adorned with different retro Chinese-style decorative patterns. Once the small devices are used up, they can also serve as decorative pieces in the living room.

2. Appearance
 

The small device is elongated, resembling a piece of chewing gum. The surface appears to be made of sticker material, with a striking printing effect. The device is very slim, and when held, it feels almost weightless. Additionally, silicone caps are installed on both ends during manufacturing to ensure the flavor of the e-liquid is preserved during transport.

The top mouthpiece does not feature overly complex designs; two guide-style air holes are all there is, and inside the air holes, a condensation prevention grid can be seen, which also serves to adjust the airflow resistance. At the bottom, an air intake hole is visible, with an indicator light hidden inside that lights up while vaping. In terms of flavors, Xiaojingyan's first products are named after cities, featuring limited edition flavors of [Lyon Grape] and [Tokyo Banana], with more flavors expected to be gradually released.

Lyon Grape: The flavor name and nicotine concentration are visible on the side of the small device for easy flavor identification. The draw feels relatively tight, and the throat hit is softer than expected. The grape flavor is quite unique, and upon careful tasting, one can detect a hint of slightly fermented grape wine flavor and aroma. The vapor is slightly larger than traditional cigarettes, and with continuous draws, the grape aroma becomes more pronounced.

Tokyo Banana: The draw resistance and throat hit are comparable to the Lyon Grape. However, this banana flavor is more intense, and the aroma can be detected as soon as the packaging is opened, with the ripe banana scent mixed with a hint of creaminess, creating a delightful flavor. Continuous draws do not lead to noticeable fatigue, and the banana aroma lingers in the mouth for a long time after exhaling.

Unlike other disposable devices, although this is a throwaway type, the exquisite retro design makes you reluctant to throw it away after use; it also serves as a nice collectible. The Chinese-style concept elements create a unique style, with the external packaging and internal product showcasing distinct personalities, aligning well with its "National Trend Retro Light Luxury" product positioning. Overall, this set is quite suitable as a gift, very much in line with our national context. The online price for Xiaojingyan is 59 yuan per device, and the 6-device set is priced at 299 yuan, which is reasonable. We look forward to more flavors being released in the future, as having only two flavors may lead to fatigue.