How Is the yooz E-cigarette, and How Much Does the yooz E-cigarette Cost?

How is the YOOZ e-cigarette, and how much does the YOOZ e-cigarette cost? The reform and development of e-cigarette products are becoming increasingly sophisticated, and industry leaders are also entering the e-cigarette market. Besides smokers beginning to recognize e-cigarettes themselves, the trend of replacing "gifting cigarettes for the Spring Festival" with "gifting e-cigarettes" is also becoming popular.

On January 20, Cai Yuedong, the founder of Tongdao Dashi, posted a poster in his WeChat Moments—"Starting a business again, we need your support!" He announced that the YOOZ brand e-cigarettes he founded are now available for immediate sale. By scanning the QR code, one can access the official WeChat mini-program to purchase a gift box set worth 368 yuan.

According to data provided by YOOZ, relying on WeChat Moments, KOLs, and influencers for promotional sharing, the revenue from e-cigarette sales on the first day of immediate sales reached 5 million yuan.

The YOOZ e-cigarette features a pod design and utilizes Microwell's "FEELM ceramic atomization core technology"; the device is available in three colors: Abyss Black, Deep Blue Gray, and Fiery Red. Currently, the flavors launched include Mint, Classic, Mung Bean, and Black Ice, which are results derived from market research and user analysis by the founding team. As a necessity and fast-moving consumer product, YOOZ has not chosen to market through traditional e-commerce channels but has relied on its traffic advantages to gain a large number of orders in a short time.

Cai Yuedong told 36Kr that after leaving Tongdao Dashi, he went to Silicon Valley in the United States for research and learning and ventured into personal angel investment. "Later, after noticing the small cigarette products, I believed that their functionality in replacing traditional cigarettes was valuable and effective, but at that time, I had not found any products on the market with a comprehensive experience, so I decided to go all in and start YOOZ."

Cai Yuedong began market research and analysis a year ago, finalized the product plan about six months ago, and started building the team. The composition of the team members has also greatly influenced its sales model—such as YOOZ's co-founder, He Chang, the former founder of Huang Taiji. Both Cai Yuedong and He Chang have experience in successfully launching and operating consumer projects and have created top-tier IPs in their respective fields, so YOOZ is confident about future sales. In terms of products, the core members of YOOZ's product and technology team have eight years of experience in smartphone R&D, having achieved annual sales exceeding one billion yuan overseas; the YOOZ team has also recruited outstanding talents from both domestic and foreign markets, with some members previously holding executive positions at Uber, Procter & Gamble, NVIDIA, and Dell.

How much does the YOOZ e-cigarette cost?

After six months of R&D and production adjustments, YOOZ's first product is now available for immediate sale. Cai Yuedong believes that e-cigarettes are still a relatively niche concept for domestic smokers, and the promotional channels are not mature, so the marketing of YOOZ's first batch of products mainly focuses on "word-of-mouth marketing" through WeChat Moments, and in the future, it will also focus on offline electronic product stores and online e-commerce.

It is worth mentioning that YOOZ's first immediate sale was not sold as single units but rather in three different levels of gift packages, priced at "5800 yuan for 18 sets," "18800 yuan for 60 sets," and "36800 yuan for 150 sets."

Cai Yuedong explained that this is because YOOZ hopes to provide more meaningful gifts during the "Spring Festival gifting" period (helping friends quit smoking). The YOOZ team developed a gifting mini-program to allow users to place orders online directly for gifts (the gifting format is a gift card, and the recipient can choose the delivery address).

Currently, heated tobacco products (led by IQOS) and e-cigarettes are often confused—IQOS is classified as a heated non-combustible tobacco product, and tobacco is managed under the national monopoly system, prohibiting private enterprises from participating.

"Compared to traditional tobacco and IQOS, e-cigarettes eliminate the main harmful substances in cigarettes (tar, CO, reflective substances, etc.), which helps with smoking cessation, quitting, and reducing secondhand smoke to varying degrees. This is also the original intention behind our decision to start a business in e-cigarettes."

At the end of the interview, Cai Yuedong stated that YOOZ will expand more sales channels in the future, and the company is in continuous financing (previously funded by Cai Yuedong and other original shareholders, with a total investment of several tens of millions).
#p#分页标题#e# How is the YOOZ e-cigarette?

The YOOZ e-cigarette has just been launched and has already attracted attention in the consumer market. Some e-cigarette products on the market have issues with leaking oil and burnt coils, while the YOOZ e-cigarette has made significant breakthroughs in product structure design and supply chain management. Additionally, the YOOZ e-cigarette uses Microwell's FEELM ceramic atomization core technology, making it safer and more reliable for consumers to use. With a 350mAh battery capacity, it can be used throughout the day, fully charging in 30 minutes, allowing users to avoid long wait times. The simple and easy-to-understand internal configuration makes it a great gift or personal use item. The anodized exterior and fine matte finish prevent dust and fingerprints. The pod insertion and removal are smooth, and the flavor is quite rich, making it an excellent product.

Based on the product positioning and marketing strategies developed by the two founders, Cai Yuedong and He Chang, they already possess the capability to create industry-leading products. Will YOOZ become the next hot product in the e-cigarette field? Currently, YOOZ is rapidly recruiting agents and distributors nationwide, and those interested in making their first fortune in the e-cigarette industry can consult the hotline: 17682343645 or contact WeChat: vapeos;