How Good Is FLOW Fulu E-Cigarette and How Much Does It Cost? (Luo Yonghao’s Fulu E-Cigarette)

How good is the FLOW Fulu e-cigarette? Fast Technology, in collaboration with Luo Yonghao and Zhu Xiaomu, has released a new e-cigarette, which has quickly become a hot topic in the industry and on social media. Just like the rumors from earlier, Zhu Xiaomu has indeed transitioned into the e-cigarette market.

After the initial hype, looking at the Fulu e-cigarette calmly, I feel its future is fraught with challenges. This move could be a lifeline for Smartisan or a desperate gamble. Rumors about Smartisan's "death" have circulated repeatedly, with crises and debts, whether true or not, hinting at the difficulties faced by internet tech companies today. They all need to find new breakthroughs or lifelines, or they risk facing existential threats.
What does Zhu Xiaomu aim to achieve?

Zhu Xiaomu, the UX product director at Smartisan Technology, is a key figure in the company's development. His software is known for its attention to user experience and detail.

His move from Smartisan to the e-cigarette market reflects the future prospects of this sector and a new wave of investment excitement, which has energized many tech professionals. Coupled with the promotional strategies involving Luo Yonghao and Smartisan's existing traffic, along with the initial 10,000 units combined with social media marketing, this promotional approach is something many e-cigarette companies cannot match.

How much can this product bring to FLOW? How much investment will it attract? Only market reactions, self-marketing, and investor responses will tell.

The survival of Smartisan hinges on DAU and MAU, which are daily and monthly active users. FLOW hopes to collaborate with social media platforms to reach more users. All of this depends on the daily and monthly active user metrics to determine success. Currently, Smartisan's situation appears grim.

How good is the FLOW e-cigarette?

Stepping back from the hype, as someone in the e-cigarette industry, I can only say that in a market saturated with similar products, no matter how impressive the technology, it cannot escape the sameness of the product landscape, especially for someone with a background in user interaction.
From the launch event, the product lacks standout features compared to similar products in the e-cigarette market. The 15 puffs and vibration feature are somewhat trivial, and basic functions like leak-proofing and condensation are essential for any pod manufacturer. If everyone can do it, the claim of "revolutionary" is more about sentiment than the product itself. Every e-cigarette professional understands this. The price of 299 may seem high for the e-cigarette market, and I am concerned about whether users will accept it.

As for the atomizer core and ceramic technology, these are not new concepts. Features like waterproofing and vibration alerts are merely add-ons; after all, you wouldn't wash your hands while washing your e-cigarette, would you?
Regarding battery life and the aforementioned technologies, compared to popular products on the market, I don't see anything particularly impressive. For pod systems, my view remains that flavor and e-liquid experience outweigh everything else. These aspects were not highlighted at the launch, and of course, they are hard to articulate or present in a PowerPoint. Ultimately, it is up to the market and users to evaluate. The five flavors offered are also quite common in the market, and only time and market response will reveal the outcome.

Cross-industry collaboration + traffic = a new way to market e-cigarettes? How much does the FLOW Fulu e-cigarette cost?

Due to various reasons, the traditional e-cigarette industry has long struggled with narrow promotional channels and a lack of traffic. While some internet ads exist, the high cost per click and limited traffic have been a headache for manufacturers. However, with the entry of new financing and internet companies like RELX into the market this year, the promotional methods and channels have entered a new space, and the market response has been very effective. This includes new cross-industry methods to create new promotional directions and markets for e-cigarettes.
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The e-cigarette industry also lacks individual traffic advantages, which is a contributing factor. The collaboration between Smartisan, Fast Technology, and FLOW, along with Luo Yonghao, Zhu Xiaomu, and their existing fan base, combined with the initial social media traffic, is something many e-cigarette companies cannot match. This launch event is significant as it marks the first time an e-cigarette has been publicly presented to the general public in a large-scale setting, which has never happened before. This is unprecedented for the industry and could be a great opportunity for e-cigarette manufacturers to present their products to every e-cigarette user in the country.
Conclusion

Perhaps after hearing too much of Luo Yonghao's sentiment over the years, I watched this launch event calmly. For FLOW, we can only silently wish Mr. Zhu Xiaomu success in this new market. However, the complexity of this market may not be easier than the smartphone industry. Yet, the new promotional methods for e-cigarettes, along with cross-industry collaborations with social media, have opened up new avenues for the industry. This product may quickly fade away, but what it has done could inspire new ideas for the industry. For every e-cigarette enthusiast, we hope this industry steps into the spotlight and gains recognition from more people.