Which E-cigarette Brand Is Good? Besides IQOS, Juul, and RELX, Which Others Do You Know?

There are many well-known e-cigarette brands both domestically and internationally. Notable international brands include IQOS and JUUL, which have risen in prominence over the past two years, as well as the popular domestic brand RELX. But besides these, what other e-cigarette brands do you know?
 
JUUL e-cigarette

I learned about this product from a trending news story—"Employees at JUUL received an average year-end bonus of $1.3 million." Just think about how many e-cigarettes they must sell to afford such bonuses!

This brand was actually created in 2015 but remained relatively low-profile until it exploded in popularity in 2017. It now occupies nearly three-quarters of the U.S. e-cigarette market, with a market valuation of $150 billion. In just three years, it has become an industry leader.

JUUL is produced by PAX Labs in the U.S., and its core advantage lies in its unique nicotine salt patent technology, which makes the taste closer to that of traditional cigarettes.

IQOS e-cigarette

This brand was launched in Japan and initially went unnoticed. However, due to promotion on Japanese variety shows, it gained immense popularity, going from being unsold in convenience stores to being in high demand. It has become a viral and revolutionary product. Additionally, its parent company is one of the world's best-selling cigarette brands—Marlboro's parent company—so the tobacco flavor is quite good, and the e-cigarette closely mimics the taste of traditional cigarettes. This is why it is currently difficult to purchase through legitimate channels in China. With technological support and several updates, the experience has continually improved.

GR e-cigarette

Produced by VMR in the U.S., it has been sold in the European and American markets for over eight years, with annual sales exceeding $60 million, thus having undergone sufficient market and user testing.

All processes and technologies are certified to the highest international standards. Various manufacturing processes and technical standards are based on V2 standards, and the raw materials for e-liquid, production environment, and manufacturing processes comply with safety standards set by the U.S. FDA. V2 is a brand that is on par with leading e-cigarette brands like JUUL and BLU in the U.S.

RELX e-cigarette

The founding team comes from various industries, including Huawei, Uber, Procter & Gamble, OPPO, the Chinese Academy of Sciences, and L'Oréal.

RELX recently launched a new pod-based vaping product, emphasizing large-capacity pods. This product features a separate design for the pod and device, with the pod utilizing an integrated structure and embedded magnetic suction technology, making it easy to use without leaks and with a long-lasting battery life. It offers nine flavors, including refreshing mint, classic tobacco, and tropical fruit. RELX's main advantage lies in its convenient cleaning and maintenance and large-capacity pods (one RELX pod is equivalent to 60 IQOS sticks). Since its launch, it has maintained monthly sales of around 10,000 sets on Tmall.

SMOK e-cigarette

This company has strong new product development capabilities and excels at creating popular products that quickly capture the market. The company primarily relies on distributor sales, combined with online direct sales, covering markets in developed countries such as the U.S., U.K., and France, while also expanding into the domestic market. The company has established a solid customer base through distribution channels and has developed a mature online marketing model through platforms like Facebook, Twitter, its official website, and WeChat.

As of now, SMOK has accumulated several popular products, including the TFV series atomizers, cyclone atomizers, and various kits. The NOVO KIT and TFV8 series launched in recent years utilize the latest industry technology, featuring stylish designs, high quality, and powerful functions, gaining widespread popularity in foreign markets and rapidly becoming best-selling products, with net profits expected to exceed 1 billion RMB in 2018.

Laan e-cigarette

Laan e-cigarettes belong to Shenzhen Laan Technology Co., Ltd., which was established in 2016 and focuses on the research and sales of e-cigarettes and other new smoking devices. In July 2017, the company launched its first self-developed product, Laan, which quickly attracted market attention due to its exquisite industrial design.

With rapid financing and rising valuations, as the e-cigarette market develops, the issue of product homogenization has become serious. Therefore, Laan's unique industrial design advantages have gained significant attention in various fields, including smokers and tech enthusiasts. In September 2017, it received millions in angel investment from IDG and Inno Angel Fund, with a valuation of tens of millions; by 2018, it was in the final stages of negotiations for Series A funding with internationally renowned investment institutions, with a valuation exceeding 100 million.

ECS e-cigarette

ECS is a brand of Shenzhen Huashang Biotechnology Co., Ltd., a subsidiary of Borton. Huashang Biotechnology specializes in the research, production, and sales of e-cigarettes, with products covering e-cigarette devices, atomizers, and accessories.

ECS focuses on the smoking cessation effect, aiming to replicate the taste of traditional cigarettes. To achieve this, it must meet several criteria: first, it should have a tar-like flavor; second, the draw resistance should closely resemble that of traditional cigarettes; and third, the taste should be very similar to traditional cigarettes, providing a suitable throat hit. ECS emphasizes these features, achieving a tobacco flavor that satisfies cravings and closely mimics the taste of traditional cigarettes. ECS adopts an integrated pod + mouthpiece + burst filter structure, using a new ceramic dual heating wire for rapid vaporization and smooth smoke, with each pod providing approximately 180 puffs.