This Job Posting Went Viral in the Vaping Industry: Even Bank Presidents Applied

“A world-class product is on the horizon and the team is begging for talent! ”

In recent days, the tobacco industry's circle of friends was screened by a job announcement.
 
For a time, the electronic cigarette circle related practitioners of the circle of friends, microblogging group, almost all were invaded by this job announcement. The big names in the industry and outside the sharing, but also have exaggerated praise, & ldquo; world-class products & rdquo;, & ldquo; will create history & rdquo;, & ldquo; look forward to it shaking up the e-cigarette industry & rdquo;.
 

And that's not all, many practitioners reacted to this on the same day.



 


Let's see what's in the job posting.

I. A product four years in the making





One. The job posting says that iRings is a brand new product that the team has been working on for four years.

You should know that four years ago, the domestic electronic cigarettes are also still in its infancy, far from the heat of today.


second, the traditional tobacco team's class?





The Rings iRings team is drawn from China's top tobacco product experts, executives from the world's top 500 consumer goods companies, and professionals in the consumer electronics industry”.

It can be seen that the team behind iRings is a professional team that is very familiar with the traditional tobacco industry, understands users of tobacco consumer products, and understands consumers of electronic products. This seems to be not quite the same as most of the IT practitioners originating from e-cigarettes.




Three. three, positioning high-end electronic cigarettes?

The Magic Ring iRings team is long in high-end tobacco product development, the masterpiece had been “ and big day one ” the four heavenly kings.

It will be interesting to see if they are going to position the same product that has been prepared for four years at the high end.

After all, the current e-cigarettes are more aimed at young people who smoke for fun, rather than ” Four Heavenly Kings ” corresponding to the market of high-end old smokers, flavors are complex, the brand pro-people. In addition to individual foreign brands, basically did not take the high-end route.

Magic Ring iRings this new brand to try to sprint?

IV. Positioning for the international market?

Friends in the tobacco world say this is a world-class product. This may not be mindless blowing, and clues can be found in the job posting.

The Lord of the Rings iRings takes its name from the world-renowned movie The Lord of the Rings. The founding team includes both top tobacco product experts in China and executives from Fortune 500 consumer goods companies.

And the ideal of the Lord of the Rings iRings team is to “provide world-class atomized products”. It can be seen that iRings is geared towards world-class products from the very beginning of its conception.

The opening vision is not small, a bit of the beginning of “Alibaba” that flavor.
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Fifth, China “ tobacco, alcohol and tea first person ” Li Ke out of the mountain?

Linked to the four heavenly kings & ldquo; and the big day one & rdquo; the planner, and the circle of friends in the mouth & ldquo; Li teacher & ldquo;, it is not difficult to guess the Lord of the Rings iRings behind the planner is Li Ke.

Understanding the tobacco circle will know that Li Ke has & ldquo; tobacco, wine and tea first person & rdquo; the name, but has been retired from the jianghu for many years.

If it is his four years of silence, comeback work, it is worth extra attention.