France’s E-Cigarette Market Is Booming

E-cigarettes are currently performing actively in the French market, with an estimated 2 million+ e-cigarette enthusiasts in the country. A new study by Xerfi confirms this upward trend and presents interesting new perspectives on the development of the French market in the coming years—significant growth is expected in the next three years.

Xerfi's study titled "The E-Cigarette Market from Now to 2021" provides an overview of the current market and predicts the market situation for the next three years. According to this study, there are many reasons for the recent success of e-cigarettes in France.

Firstly, smokers are increasingly interested in lower-risk nicotine alternatives. The continuous rise in tobacco prices also contributes to the popularity of e-cigarettes in France. With the success of Juul in the United States, new innovations are sure to drive the market. Finally, support from tobacco companies provides more visibility for e-cigarettes.
The current market situation is determined by numbers

All these factors have led to very positive forecasts for the e-cigarette industry. Xerfi estimates that the French market is currently worth 820 million euros, second only to the United States and the United Kingdom.

This is a significant profit growth: from 2017 to 2018, the market grew by 21%. Most products sold in France come from China; however, conversely, French-produced e-liquids account for one-third of all global sales.

Xerfi's research again emphasizes the importance of physical stores, which account for 55% of all e-cigarette sales in France. Online sales (25%) and tobacco sales (20%) are currently lagging far behind. According to Xerfi, e-cigarettes will continue to make significant progress in the next three years.