Global E-cigarette Company Rankings: Which E-cigarette Is Better Worldwide

Global e-cigarette companies ranking, which e-cigarette is better in the world? In 2019, the e-cigarette industry suddenly ushered in a high-profile moment. Venture capital poured in one after another. Many people who wanted to invest in e-cigarettes or enter the e-cigarette industry don't know much about it. Today, I will give you a summary so that you can understand the e-cigarette industry systematically., and you can judge some basic common knowledge based on basic information. We are committed to making you an expert.

In today's article, we will sort out five companies and some related companies that often appear in e-cigarette articles. We will classify them so that the next time you encounter them, you can quickly determine what type of company they are and their approximate strength.

Let's start with Juul, whose Chinese name was translated as Zur.

This is an absolute e-cigarette giant company, but it has only been established for three years and is currently valued at more than US$38 billion. In the financing completed in July 2018, Juul was valued at only US$15 billion.

The event that proves this valuation is that in December 2018, Marlboro parent company tobacco giant Altria (listed on the New York Stock Exchange, code MO) invested in e-cigarette giant Juul for US$12.8 billion, obtaining a 35% stake, with a valuation of up to US$38 billion, and Altria currently has a market value of US$96.7 billion.

What really made more people hear about Juul was the news that the year-end bonus was US$2 billion. According to reports, as part of the above-mentioned US$12.8 billion investment agreement, Juul will receive a one-time dividend of US$2 billion. The company decided to use the funds as a year-end bonus and distribute them to its 1500 employees, each receiving an average of US$1.3 million.

However, the deal has not yet been formally concluded.

Juul is a typical representative of the tobacco oil atomization genre of e-cigarette series, including China's Yue Shi, Lingxi, Fu Lu, grapefruit and other start-up companies belong to this genre, and most of them look very similar, there are square, there are elliptical, so domestic start-up dogs should work hard ah, your product shape can concave other shapes.

Juul has two founders, Adam Bowen and James Monhees. The two brothers founded the e-cigarette company Ploom in 2007. At that time, they were still studying for master's degrees at Stanford University. Eight years later, around 2015, they sold the brand to Japan Tobacco.

At about the same time, the two launched a USB flash-shaped e-cigarette and named it Juul, quickly becoming the leader in the U.S. e-cigarette market, with its market share soaring from 13.6% at the beginning of 2017 to 75%. According to media reports, Juul expects revenue to reach US$3.4 billion this year, compared with around US$400 million in the previous quarter.

So you see, God will always reward early risers. They began to study e-cigarettes in 2007, and it was not until 12 years later that they ushered in a valuation of US$38 billion. According to public information, Juul's current shareholders include Tiger Global Fund and Fidelity Investment Group.

Juul has a patent for nicotine salt preparation, which tastes closer to real cigarettes, is simple and innovative in appearance, and especially likes to market on social media. It is a super hot product that has both talent and appearance, and keeps pace with the times.

The second company, let's talk about iQOS that heats but does not burn.

iQOS is an e-cigarette product launched by Philip Morris International (PMI), which belongs to the series of e-cigarettes that do not burn when heated, and essentially belongs to the upgrading and deep processing of traditional tobacco.

Heating does not burn (HNB). iQOS is a typical representative among them. It uses electronic components to heat rather than burn it for consumers to smoke. It avoids tar, carbon monoxide, heavy metals and radioactive substances produced by the burning of traditional cigarettes, but still uses traditional tobacco leaves and tobacco as raw materials. Medium, supplemented by temperature control and heating by electronic equipment, has significant advantages in reducing the release of harmful components in traditional tobacco, and at the same time provides consumers with a certain sense of tobacco characteristics.

Philip Morris International began market testing of iQOS products in Japan in 2014, and then launched it to the national Japanese market in 2016. It is currently sold in more than 30 countries around the world.

So iQOS's cigarette bombs look a lot like cigarettes.

The iQOS device mainly consists of two parts: a heating rod and a charging box to charge the heating rod. It is used with a special cigarette bomb. It does not require ignition. It uses heating for consumers to smoke without producing soot and smoke. When using it, insert the special cigarette cartridge into the heating rod, and the filter tip faces outwards to start using it.# p#pagination title #e#

iQOS is popular in Japan, and it seems that this is a transformation and upgrade product that traditional tobacco manufacturers can easily accept. It will not destroy the traditional tobacco industry chain, but also reduce the harm of smoking by heating and non-burning methods.

However, readers should note that currently iQOS type HNB products are illegally sold in China. According to the identification inspection of the State Tobacco Monopoly Administration, the cartridges of e-cigarettes such as IQOS contain characteristic ingredients of tobacco, and the fillers are made of tobacco leaves. They belong to tobacco products and do not change the essential attributes of tobacco. In accordance with the requirements of the Tobacco Monopoly Law of the People's Republic of China and other relevant laws and regulations, such products are included in the scope of supervision in accordance with the law and are not allowed to be bought or sold without the approval of the Tobacco Monopoly Administration.

iQOS and Juul will enter the appropriate market according to the different regulatory methods of e-cigarettes in various countries.

In addition, we want to tell readers that you should not think that Juul and iQOS, which belong to different e-cigarette genres, will become opponents in a desperate battle. In fact, Philip Morris International, to which iQOS belongs, has a very deep relationship with Altria Group, which wants to acquire 35% of Juul's shares.

Philip Morris International was spun off by Altria in 2008, so Altria is the parent company of Philip Morris International, and they jointly own Marlboro.

So, put away your black question mark face. Whether you choose the e-cigarette Juul of the tobacco oil genre or the iQOS that is heated but not burned, you essentially choose Altria's products. It's a bit like you abandoned Head and Shoulders and chose Rejoice. In fact, Head and Shoulders and Rejoice are both products of P & G Group for different markets, and they still can't escape the palm of Rulu Buddha.

The reason why tycoons are tycoons is that they still have some skills and have to be convinced. However, the development strategies adopted by the giant are worthy of attention. Some products are developed by themselves, but some products need to be purchased, spending time and market, such as the acquisition of Juul.

So looking at this, maybe the last resort for domestic e-cigarette startups is to be invested or acquired by traditional tobacco giants. After all, acquisitions that buy time often occur.

After talking about these two relatively well-known foreign products, let's go back and introduce the names of domestic e-cigarette companies.

The first company in China is called RELAX. You can understand it as Juul's China apprentice brand. Judging from the monitoring scope of Blue Hole, Yueshi belongs to an e-cigarette entrepreneurial brand that started relatively early and has certain popularity. relx's main products are re-loaded aerosol cigarettes, including three flavors: strong mint, classic tobacco, and tropical fruit.

Yuexie was founded in January 2018, and its current external founder is Wang Ying, a former Uber China executive. In June 2018, it announced that it had received a first-round investment of 38 million yuan from source code and IDG.

In fact, there are still many consumer-end brands in the e-cigarette industry, but relatively large brands are only open to overseas markets, or many brands come from traditional supply chains and have not carried out brand building and recognition in terms of marketing for C-end consumers, so they are not widely known.

Judging from online e-commerce sales data, Yueshi's development is indeed very rapid, and its sales volume has indeed gone relatively fast compared with several recently launched e-cigarette brands, such as Lingxi, Fulu and Youzi.

According to information obtained by Blue Hole, the current valuation of Yueshi has reached about US$1 billion, and no financing information has been announced yet.

There is currently no public information showing whether Yueshi has its own supply chain and core technology. According to Tianyan information inquiry, Yueshi's operating company, Shenzhen Wexin Technology Co., Ltd., currently has 6 patent information, one of which is a new type of electronic cigarette. Utility model patent for its working method, and the remaining 5 are design patents.

From the above information, we can analyze that domestic e-cigarette start-up brands such as Yueshi should have had in-depth cooperation with a Shenzhen OEM and then re-branded products that tell the brand story. The core lies in the supply chain, depending on which team can Tell the story again or gain users faster.

So the question arises, is the threshold for domestic e-cigarette start-up brands high? This is a question. Whether storytelling can be successful or supply chain integration can be successful is worth paying attention to, because the two are themselves innovation and cross-border.

For ordinary users, it is not important whether the supply chain behind it belongs to the brand. The core is whether the brand information and product experience they come into contact with can hit the consumer experience in an instant. Impulsive consumption and experiential consumption are an important feature of new consumption.

After talking about this consumer brand, we went to Shenzhen, the capital of e-cigarettes, to see other companies.

According to statistics, there are currently at least 500 domestic e-cigarette manufacturers. A list of China e-cigarette manufacturers obtained by Blue Hole shows that most of the companies are located in Shenzhen, Dongguan and other cities, and the company suffix is generally given the name of electronic technology. In fact, you can understand it as a supply chain factory, or to put it more commonly, a foundry.# p#pagination title #e#

These companies often integrate one e-cigarette brand after another to help customers or sell it at home and abroad by accepting OEM and customized orders, which is somewhat similar to the era of counterfeit machines flying around.

One of the more well-known companies is McWare, located in Shenzhen. It was established in 2009 and is currently a new third board company. However, it submitted an announcement to delist at the end of last year. Based on its revenue level, McWare is likely to be transferred to the main board for listing.

Mcweir's main business is the research and development, production and sales of e-cigarettes. It is mainly the research and development and sales of key parts and components of electronic atomizers, the research and development and sales of electronic atomizers, and the research and development and consulting services of electronic cigarettes.

The main core of e-cigarettes is the atomizer. Who can atomize the e-cigarettes more fully? No oil leakage is the highest requirement. Currently, products on the market dare not say that they are 100% free of oil leakage.

Mcwell is one of the largest industrial chain companies. Its revenue in 2016 was 726 million yuan, which soared to 1.566 billion yuan in 2017, and its third quarterly report in 2018 reached 2.141 billion yuan. In terms of net profit, it was 124 million yuan in 2016, 219 million yuan in 2017, and the third quarterly report in 2018 has reached 433 million yuan.

McWeir's business mainly includes two major segments: ODM(Original Design Manufacturing) and APV(Advanced Personal Vaporizer). ODM is a traditional segment of McWeir. It mainly provides electronic materialization products with their own patented technology for large overseas tobacco companies. Its customers are mainly world-renowned tobacco brands, including six of the world's top ten tobacco brands. The APV business is the atomizer business that emerged in 2016. In 2017, the private brand APV business accounted for 35% of the total revenue. The main brand is Vaporesso, which is sold in overseas markets.

McWeir's company on the New Third Board has a market value of 8 billion yuan, and its net profit for the third quarter exceeds 400 million yuan. If you look at the A-share market, this is already a very excellent company. At present, the actual controller is Chen Zhiping, holding 39% of the shares. The second shareholder is Yiwei Lithium Energy, holding 37.55%.

In addition to the two companies mentioned above, there are several interesting companies in China that deserve attention. These companies represent the attempts of companies in the traditional tobacco industry chain in e-cigarettes.

There are currently no companies listed as producing e-cigarettes in my country, but there are listed companies involved in the industrial chain. A typical company is that domestic cigarette label printing companies have intervened in the e-cigarette industry through investment or cooperation.

What is a cigarette label enterprise? It is a company that makes packaging and printing for traditional tobacco. As part of the tobacco industry chain, they have actually noticed the trend and development of e-cigarettes for a long time. Related companies mainly include listed companies Jinjia, Jiyou, Dongfeng, etc. Let's focus on Jinjia shares.

Jinjia Co., Ltd. was established in 1996 and entered the A-share Small and Medium-sized Enterprise Board in December 2007. Jinjia claims to be the number one brand of cigarette packaging in China, one of the setters of cigarette label industry standards, and a comprehensive service solution for cigarette packaging in China, with a current market value of 15 billion yuan.

Jiyou Co., Ltd. was established in 2004. It is a packaging and printing enterprise specializing in the research and development, production and sales of cigarette tipping paper, cigarette sealing paper and anodized aluminum. The current market value is 4.7 billion yuan.

Dongfeng was founded in 1983. In February 2012, it issued shares and was listed on the main board of the Shanghai Stock Exchange. Its main business is the design, production and sales of cigarette label printing and related packaging materials. The current market value is 10.6 billion yuan. This Dongfeng shares are not Dongfeng Motor Co., Ltd.

Simply put, these three companies are all companies related to the traditional tobacco industry, mainly making cigarette label prints for China Tobacco. What have they started doing in the e-cigarette industry?

Jinjia Co., Ltd. began to pay attention to e-cigarettes as early as 2014. In 2014, Heyuan Technology invested 100 million yuan to establish a joint venture company Heyuan Jinjia. Its main business is the research and development and sales of e-cigarettes. In March 2018, it and Fosun Ruizhe jointly invested 100 million yuan to establish a new tobacco for Fuxing Health Layout. In August 2018, it and Miwu Technology established Jiawu Technology to explore new tobacco.

Dongfeng Co., Ltd., Shunhao Co., Ltd. and China Tobacco Zhengzhou Research Institute have carried out cooperation in the e-cigarette industry chain, while Jiyou Co., Ltd. and China Tobacco Anhui have carried out cooperative research and development.

Writing here, Blue Hole New Consumption actually cannot determine whether the information is comprehensive and accurate. We have also made certain summaries and summaries based on industry reports and articles. We believe that there are still very excellent e-cigarette companies internationally and domestically. However, due to limited information disclosure, we can only select these companies from public channels to introduce them to readers as representatives. Welcome domestic e-cigarette companies to make a fortune. Leave a message.# p#pagination title #e#

At the same time, in order to help friends who need to do e-cigarette OEM or OEM, you can contact WeChat: vapeos or telephone consultation: 17682343645