Several Dangerous Advertising Terms E-cigarette Promotions Must Avoid

In the past, e-cigarettes have long been in a regulatory void, leading to the production and sale of counterfeit goods, piracy and copyright infringement as well as exaggerated publicity. With the attention and involvement of the relevant state authorities, the e-cigarette industry is poised for a clear, regulated and standardized development. For e-cigarette practitioners, many of the past exploits of legal loopholes will have to be carefully weighed in the future, or they may face legal action.
 
Here, in the area of e-cigarette promotion, for example, some advertising phrases that were commonly used in the past but are now classified as sensitive and taboo must be corrected and eliminated in a timely manner so as not to hit a landmine.

1、Replacement Cigarette

There is nothing inherently wrong with promoting e-cigarettes as a substitute for cigarettes. Perhaps, this ideal could possibly be realized in the future. But for reasons that are well known, this kind of propaganda word has stepped on the red line, undoubtedly moving the cheese of tobacco interests, and the consequences can be imagined.

2. Quit Smoking
The E-cigarettes have been publicized as a smoking cessation tool or a smoking cessation miracle, so there is no scientific basis for whether or not they can quit smoking. Some users say they can help quit smoking and have already done so. Some users say that it does not help to quit smoking, and they have used it once and then stopped using it. Since there is no authoritative conclusion, this kind of propaganda is false and illegal.



What is the basis for publicizing e-cigarettes as a lung-clearing device? I remember a few years ago there was a very hot brand launched a lung-clearing cigarette oil products, said that it can moisturize the throat and remove the toxicity of the lungs, and then this product also did not work. This kind of propaganda word also belongs to false and illegal.

4. Energy Bar

E-cigarettes will be publicized as energy bars, ask what is an energy bar, is it possible to add any nutritional elements in the e-cigarette oil? If not, is not suspected of false propaganda, self-deception. If it does, is this practice in line with the quality standards of e-cigarette oil production. In short, this kind of confusing publicity tactic is illegal.

5. Beauty

E-cigarettes are advertised as beauty products that can achieve the effect of skin care, based on what scientific evidence? In the end, it is nothing more than a confusing marketing scheme to trick melon consumers into buying blindly. This kind of publicity is not only harmful to the industry, but also extremely irresponsible to consumers, and of course, contrary to the advertising law.

6. Harmless

Promoting e-cigarettes as a harmless product. Although most people believe that e-cigarettes are significantly less harmful than cigarettes, there is no authoritative report proving that e-cigarettes are completely harmless. Therefore, this kind of baiting advertisement word is also false propaganda and illegal.


E-cigarette products will eventually have to be publicized, since “ replacement, smoking cessation, lung clearance, energy bar, beauty … … ” and other advertising words can not be used, and how to publicize. At present, many manufacturers and brands consciously promote e-cigarettes as & ldquo; harm reduction products & rdquo;; this expression does not cause e-cigarettes and cigarettes to fight against the situation, but also very good to the outside world explains the e-cigarettes is a more healthy atomized products, very desirable, it is worthwhile to learn from.