How the Vaping Industry Changed From 2017 to 2019

Recently, a wave of comparison between 【2017—2019】 has swept through social media. Three years may seem short or long, but the electronic cigarette industry has undergone significant changes. Let’s take a look together.

 
What changes have occurred in the electronic cigarette industry from 2017 to 2019?

1. Big smoke—small smoke

In the past, big smoke was a niche product for players. However, with the popularity of electronic cigarettes, more and more users are leaning towards using small, portable devices.

According to the preferences of many smokers, small devices are likely to replace big smoke as the mainstream choice in the future.

2. Online sales—offline sales

According to data from the China Industry Information Network, online sales accounted for about 80% of electronic cigarette sales in China in 2019.

Online sales have long become the primary sales channel for electronic cigarettes, while offline sales have not formed a strong connection with consumers.

The ban on online sales of electronic cigarettes has severely impacted electronic cigarette businesses.

What changes have occurred in the electronic cigarette industry from 2017 to 2019?

3. Industry blue ocean—industry winter

Since the second half of this year, electronic cigarettes have faced strict restrictions globally.

Especially in November, with the introduction of the national ban on online sales of electronic cigarettes, the once capital-favored electronic cigarette industry seems to have entered a "winter" overnight.

4. Sales volume rising year by year—plummeting

With the most stringent regulatory policies in history, the electronic cigarette industry's boom has gradually faded. The previous trend of rising sales volumes is no longer present. This is especially true for some small and medium brands, which may face elimination.

5. Industry elites—product stagnation

Since the online sales ban on November 1, orders for electronic cigarette manufacturers have sharply declined.

Previously, factories were often urged by customers to work overtime to ship products, with ordinary workers typically earning five to six thousand yuan a month through overtime. Now, they are urging customers to come to the factory to pick up goods, while merchants who hoarded stock during the Double Eleven shopping festival are selling at low prices.

6. Competitors of Teacher Luo

Teacher Luo Yonghao, who wanted to catch up with the electronic cigarette trend, just released an advertisement for his brand of electronic cigarettes, and within 20 minutes, the nationwide ban was announced, leading to him being humorously dubbed the "windfall killer" by netizens.

In fact, no matter how the world changes, some things will always remain the same.