TAKI Suspends Presales of Its Vape Device, Official Says Stock Can’t Keep Up

Yesterday afternoon, the domestic e-cigarette brand TAKI officially announced the suspension of pre-orders for its all-in-one atomizer cartridge set, which was released on May 21, causing widespread attention among consumers.

Don't think this is due to any quality issues with the new product; the reason for TAKI's suspension of pre-orders is actually that the number of pre-orders is too high, and the official stock simply cannot keep up.
 
In the official announcement, TAKI stated that it hopes to focus all its energy on meeting the needs of existing users.

For affected users who fully paid for the all-in-one atomizer cartridge set on May 28, TAKI will additionally provide a green bean smoothie-flavored e-cigarette cartridge set, and will offer a more accurate shipping time to paying users as soon as possible.

For pre-order users who do not wish to wait, TAKI has also opened a quick self-refund channel.

It is said that staff from TAKI's supply chain have been stationed at the factory, pledging that if production capacity does not increase this week, they will start tightening screws on the production line, showing that TAKI is quite committed to stocking up.

In fact, facing shortages of quality products in the early stages of market launch is quite common in the tech circle. Compared to many internet brands that love to play limited-time flash sales, TAKI is clearly more conscientious. After all, since the launch of the all-in-one atomizer on May 21, TAKI has already opened a week-long pre-order on the JD platform, which can meet the purchasing demands of a large number of users. Now, facing the enormous stocking pressure, it is reasonable to prioritize handling the purchasing needs of existing users.
 
TAKI is also very aggressive in its product sales strategy; after purchasing four cartridges, users can buy the all-in-one atomizer for just 1 yuan.

The price for purchasing the tobacco flavor set is 141 yuan, while the fruit flavor set is as low as 121 yuan, which is much more reasonable compared to the current average price of over 200 yuan for a set in the e-cigarette industry.

By ensuring quality products and adopting a more conscientious sales strategy, this is likely the key reason why TAKI's all-in-one atomizer has maintained extremely high popularity since its launch a week ago.
 
From the perspective of the staff's pledge regarding production capacity, it is clear that TAKI is quite earnest about solving the stocking issues for the new product launch. We also hope that TAKI can quickly ramp up production capacity and resume pre-orders and sales of the new product soon.