Xiaomi Enters Vaping, Wang Sicong Invests—Hard for E-Cigarettes to Stay Low-Key
China News 01 Xiaomi enters the vaping sector with the brand TAKI Xike. According to Sina Tech on May 7, Xiaomi ecosystem company Beijing Konjac Technology is planning to launch a vaping brand, and the company’s founder is Zhong Yufei, one of Xiaomi’s top
Domestic News
01 Xiaomi enters the e-cigarette market with the brand "TAKI"
According to Sina Technology, on May 7, Xiaomi's ecological chain company, Beijing Moyu Technology, is planning to launch an e-cigarette brand, with the company's founder being a top 25 employee of Xiaomi, Zhong Yufei.
Moyu Technology is currently recruiting for positions such as e-cigarette structural engineers, e-cigarette atomization engineers, and e-liquid flavorists. The recruitment information indicates that the e-cigarette brand name is TAKI. Additionally, it has registered an official Weibo account named "TAKI".
02 VITAVP secures millions in funding, investor is Wang Sicong
On May 6, according to 36Kr, the e-cigarette brand [VITAVP] completed a million-level financing at the end of 2018. The investor is Pusi Capital, known for investing in popular consumer cases like Wangyu Internet Cafe, Du App, and Lele Tea. Pusi Capital is an investment company founded by Wang Sicong, with an investment scale exceeding 3 billion RMB.
On October 22 last year, Wang Sicong was spotted quietly visiting the fourth Beijing e-cigarette exhibition, where he briefly lingered at the VITAVP booth, and this investment also demonstrates his confidence in the e-cigarette industry.
03 Online purchase of IQOS tobacco sticks leads to a 300 million smuggling case
Mr. Liu from Jiangdu District, Yangzhou, purchased two types of heated tobacco sticks online: one Marlboro for over 300 RMB and another HEETS for over 200 RMB. Due to the taste being different from before, he suspected they were counterfeit and reported it to the police.
The police immediately launched an investigation into the seller "Lao Tie" and found over 200 related subordinates, with 8 individuals having financial flows exceeding 10 million, totaling 280 million RMB in the case. The police also reminded that in October 2017, the sale of heated tobacco sticks was explicitly prohibited in the country.
04 Fang Zhouzi criticizes Luo Yonghao, claiming his reasons for selling e-cigarettes are hypocritical
On May 1, science writer Fang Zhouzi publicly criticized Luo Yonghao on his Baidu personal space, stating that his reasons for selling e-cigarettes are too hypocritical.
The incident stemmed from Luo Yonghao's explanation on Weibo on April 30 regarding Xiaoye e-cigarettes, stating that he was not just a spokesperson but was fully involved. He also mentioned that e-cigarettes are harm-reduction products for smokers and should not be used for quitting smoking.
International News
01 Major good news, IQOS approved for sale in the US!
On April 30, 2019, IQOS passed the PMTA review and was approved by the U.S. Food and Drug Administration (FDA) for sale in the U.S. market. The authorized products include IQOS devices, Marlboro heated sticks, Marlboro smooth mint heated sticks, and Marlboro fresh mint heated sticks.
IQOS is the first electric heated tobacco product eligible for sale in the U.S., and consumer demand will rapidly ignite! According to Altria Group statistics, there are 40 million adult smokers in the U.S., making it the second-largest tobacco consumption market after China and the largest e-cigarette consumption market in the world.
02 Indian study finds e-cigarettes effective for quitting smoking
According to the New India Express, a study published in the Indian Journal of Clinical Practice (IJCP) indicates that by comparing the toxicity of nicotine, other chemicals, and metal ions produced during smoking and using e-cigarettes, the health risks of using e-cigarettes are significantly lower than those of combustible cigarettes, making them an ideal tool for reducing smoking or quitting.
Researchers also found that using e-cigarettes is less likely to pose acute toxicity risks from direct nicotine intake, as ENDS releases about 1mg of nicotine into the bloodstream (equivalent to or lower than one cigarette), while the nicotine toxicity threshold in the blood is between 30-60mg.
03 New Zealand Ministry of Health encourages smokers to switch to e-cigarettes
The New Zealand Ministry of Health will begin promoting the use of e-cigarettes in August as a safer alternative to traditional tobacco. While the campaign encourages smokers to switch to e-cigarettes, it simultaneously prevents non-smokers, especially minors under 18, from using e-cigarettes.
This movement marks a change in the Ministry of Health's stance, which had previously been cautious about e-cigarettes as a potential quitting tool.
01 Xiaomi enters the e-cigarette market with the brand "TAKI"
According to Sina Technology, on May 7, Xiaomi's ecological chain company, Beijing Moyu Technology, is planning to launch an e-cigarette brand, with the company's founder being a top 25 employee of Xiaomi, Zhong Yufei.
Moyu Technology is currently recruiting for positions such as e-cigarette structural engineers, e-cigarette atomization engineers, and e-liquid flavorists. The recruitment information indicates that the e-cigarette brand name is TAKI. Additionally, it has registered an official Weibo account named "TAKI".
02 VITAVP secures millions in funding, investor is Wang Sicong
On May 6, according to 36Kr, the e-cigarette brand [VITAVP] completed a million-level financing at the end of 2018. The investor is Pusi Capital, known for investing in popular consumer cases like Wangyu Internet Cafe, Du App, and Lele Tea. Pusi Capital is an investment company founded by Wang Sicong, with an investment scale exceeding 3 billion RMB.
On October 22 last year, Wang Sicong was spotted quietly visiting the fourth Beijing e-cigarette exhibition, where he briefly lingered at the VITAVP booth, and this investment also demonstrates his confidence in the e-cigarette industry.
03 Online purchase of IQOS tobacco sticks leads to a 300 million smuggling case
Mr. Liu from Jiangdu District, Yangzhou, purchased two types of heated tobacco sticks online: one Marlboro for over 300 RMB and another HEETS for over 200 RMB. Due to the taste being different from before, he suspected they were counterfeit and reported it to the police.
The police immediately launched an investigation into the seller "Lao Tie" and found over 200 related subordinates, with 8 individuals having financial flows exceeding 10 million, totaling 280 million RMB in the case. The police also reminded that in October 2017, the sale of heated tobacco sticks was explicitly prohibited in the country.
04 Fang Zhouzi criticizes Luo Yonghao, claiming his reasons for selling e-cigarettes are hypocritical
On May 1, science writer Fang Zhouzi publicly criticized Luo Yonghao on his Baidu personal space, stating that his reasons for selling e-cigarettes are too hypocritical.
The incident stemmed from Luo Yonghao's explanation on Weibo on April 30 regarding Xiaoye e-cigarettes, stating that he was not just a spokesperson but was fully involved. He also mentioned that e-cigarettes are harm-reduction products for smokers and should not be used for quitting smoking.
International News
01 Major good news, IQOS approved for sale in the US!
On April 30, 2019, IQOS passed the PMTA review and was approved by the U.S. Food and Drug Administration (FDA) for sale in the U.S. market. The authorized products include IQOS devices, Marlboro heated sticks, Marlboro smooth mint heated sticks, and Marlboro fresh mint heated sticks.
IQOS is the first electric heated tobacco product eligible for sale in the U.S., and consumer demand will rapidly ignite! According to Altria Group statistics, there are 40 million adult smokers in the U.S., making it the second-largest tobacco consumption market after China and the largest e-cigarette consumption market in the world.
02 Indian study finds e-cigarettes effective for quitting smoking
According to the New India Express, a study published in the Indian Journal of Clinical Practice (IJCP) indicates that by comparing the toxicity of nicotine, other chemicals, and metal ions produced during smoking and using e-cigarettes, the health risks of using e-cigarettes are significantly lower than those of combustible cigarettes, making them an ideal tool for reducing smoking or quitting.
Researchers also found that using e-cigarettes is less likely to pose acute toxicity risks from direct nicotine intake, as ENDS releases about 1mg of nicotine into the bloodstream (equivalent to or lower than one cigarette), while the nicotine toxicity threshold in the blood is between 30-60mg.
03 New Zealand Ministry of Health encourages smokers to switch to e-cigarettes
The New Zealand Ministry of Health will begin promoting the use of e-cigarettes in August as a safer alternative to traditional tobacco. While the campaign encourages smokers to switch to e-cigarettes, it simultaneously prevents non-smokers, especially minors under 18, from using e-cigarettes.
This movement marks a change in the Ministry of Health's stance, which had previously been cautious about e-cigarettes as a potential quitting tool.
Related Articles
Vaping News
Ahead of a Nationwide Ban, Hundreds of Russian Retailers Voluntarily Stop Selling Vapes
2026-04-16
Vaping News
Illegal Vape Brands Try to Evade FDA Scrutiny by Posing as “Made in the USA”
2026-04-08
Vaping News
Jordan’s New Tobacco Control Rules: Waterpipe Tobacco Market Set for Major Changes
2026-03-17