Malaysia's Vape Market Ranks 10th Globally, With Huge Hidden Potential

Globally, the top three regions for e-cigarette consumption are North America, Europe, and Asia. Among them, China, Japan, South Korea, Indonesia, and Malaysia are the major e-cigarette consuming countries in Asia.
  The image shows the ranking of the top ten e-cigarette markets in the world in 2018.
According to the 2018 global top ten e-cigarette market ranking released by the China Electronic Chamber of Commerce's E-cigarette Industry Committee last year, Malaysia surprisingly ranked tenth, with a market size reaching 160 million USD. This shows that although Malaysia is a small country, its e-cigarette consumption market is astonishingly large and has limitless potential.

Given that the FDA is set to strengthen regulations on the e-cigarette market, it is expected that the U.S. e-cigarette market will inevitably show a sluggish trend in the near future. For domestic e-cigarette brands and manufacturers, adjusting market strategies early is indeed the best approach, and Malaysia is a good choice.

Surveys show that the popular e-cigarette brand JUUL has targeted the Southeast Asian market, attempting to break free from its predicament in the U.S. market. Currently, JUUL is actively establishing its presence in Malaysia, the Philippines, and other related countries.