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English Brand Names 'RELX' and 'YOOZ' Blocked in Baidu Image Search

On August 12, it was discovered that the English brand names of popular Chinese e-cigarette brands RELX and YOOZ were blocked in Baidu Image Search. When entering RELX or YOOZ in the image search tab, no related images were shown. Further searches of othe
On August 12, it was discovered that the domestic popular e-cigarette brands RELX and YOOZ had their English names blocked in Baidu image search. When entering the brand names "RELX" and "YOOZ" in the "Baidu Images" section, no related images were displayed. Relx,YOOZ Relx,YOOZ
Subsequently, when continuing to search for the English names of other e-cigarette brands in "Baidu Images," they all displayed normally.

Ironically, when entering the Chinese name "悦刻" or the full name "悦刻Relx" for the Relx brand in "Baidu Images," relevant product images were displayed, but "柚子YOOZ" remained blocked, showing no related images.
  Relx,YOOZ
Relx was established in January 2018 and is recognized as the industry leader among e-cigarette brands. Relx completed a $38 million angel round of financing in June 2018, backed by Source Code Capital, IDG, and Sequoia; in March 2019, it completed an $800 million Series A financing, with investors not yet disclosed; it is rumored that in July 2019, it completed a new financing round with a valuation of $2.4 billion, with DST as the investor (this round of financing has not been officially confirmed). The brand's recent activity includes announcing a partnership with the police to crack down on counterfeiting, shutting down multiple e-cigarette counterfeit production sites in the past three months.

YOOZ was established in November 2018, founded by former Tongdao Dashi founder Cai Yuedong and former Huang Taiji founder He Chang. It is understood that He Chang has exited the team earlier this year. YOOZ officially launched its products in January, achieving sales of 5 million yuan within 24 hours of launch. The brand's recent activity has involved being embroiled in public controversy due to its offline marketing model launched at the end of June, which was suspected of being a pyramid scheme.
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