Official: Yedao Group Becomes Lamborghini Vape's Global Exclusive Partner
On May 25, 2019, Ferrucio Lamborghini, third-generation head of the Lamborghini family, and Ma Yuxiang, CEO of Yedao Group, held a strategic cooperation signing ceremony at the Shanghai Caohejing International Incubation Center, marking the formal establi
On May 25, 2019, Ferrucio Lamborghini, the third-generation head of the Lamborghini family, and Ma Yuxiang, CEO of Yedao Group, held a strategic cooperation signing ceremony at the Caohejing International Incubation Center in Shanghai, marking the official establishment of a strategic alliance. Yedao Group's brand management company, WhatsMode HK Limited, has become the global exclusive partner for electronic cigarettes of the Lamborghini family.
According to the agreement, both parties will work closely together. Yedao will not only help the Tonino Lamborghini brand, a subsidiary of the Lamborghini family, select high-quality supply chain resources but will also promote the cooperative products through both parties' channels to various domestic and international markets.
Tonino Lamborghini, as a subsidiary brand of Lamborghini, was actually founded by Tonino Lamborghini, the son of Ferrucio Lamborghini, the founder of Lamborghini. Tonino Lamborghini has been the second-generation head of Lamborghini since 1981, taking over the legendary family business created by his father and promoting the company's diversification. During this time, Tonino Lamborghini established luxury fashion brands under his name, covering various fields such as watches, pens, bags, clothing, and footwear.
As early as 2012, the Tonino Lamborghini brand had already established a joint venture with the Korean tobacco company KT&G to launch cigarette products under the same name. The move into the electronic cigarette market is due to the brand's recognition of the huge potential of e-cigarettes in smoking cessation.
Yedao Group, formerly known as Shanghai Yedao Technology Co., Ltd., was established in 2014, focusing on the expansion of social e-commerce in Europe and the United States, especially skilled in influencer marketing and helping brands build social influence. The company has an office in Hollywood, has collaborated with over 20,000 influencers, and has an annual GMV exceeding 1 billion. The company has received investments from many top domestic and international funds, including Zero One Ventures, Plum Ventures, Anfu Capital, DCM, and Hina Asia SIG, making it one of the representative companies for Chinese brands going global.
This strong cooperation between both parties has significant strategic implications for channels and marketing, and is expected to have a positive impact on the global e-cigarette market. In the future, there will be unlimited cooperation space between the two in cross-border fields.
According to the agreement, both parties will work closely together. Yedao will not only help the Tonino Lamborghini brand, a subsidiary of the Lamborghini family, select high-quality supply chain resources but will also promote the cooperative products through both parties' channels to various domestic and international markets.
Tonino Lamborghini, as a subsidiary brand of Lamborghini, was actually founded by Tonino Lamborghini, the son of Ferrucio Lamborghini, the founder of Lamborghini. Tonino Lamborghini has been the second-generation head of Lamborghini since 1981, taking over the legendary family business created by his father and promoting the company's diversification. During this time, Tonino Lamborghini established luxury fashion brands under his name, covering various fields such as watches, pens, bags, clothing, and footwear.
As early as 2012, the Tonino Lamborghini brand had already established a joint venture with the Korean tobacco company KT&G to launch cigarette products under the same name. The move into the electronic cigarette market is due to the brand's recognition of the huge potential of e-cigarettes in smoking cessation.
Yedao Group, formerly known as Shanghai Yedao Technology Co., Ltd., was established in 2014, focusing on the expansion of social e-commerce in Europe and the United States, especially skilled in influencer marketing and helping brands build social influence. The company has an office in Hollywood, has collaborated with over 20,000 influencers, and has an annual GMV exceeding 1 billion. The company has received investments from many top domestic and international funds, including Zero One Ventures, Plum Ventures, Anfu Capital, DCM, and Hina Asia SIG, making it one of the representative companies for Chinese brands going global.
This strong cooperation between both parties has significant strategic implications for channels and marketing, and is expected to have a positive impact on the global e-cigarette market. In the future, there will be unlimited cooperation space between the two in cross-border fields.
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