E-cigarette Brands Use New Media to 'Ride the Wave' and Promote Products

According to reports from the American Tobacco Network, tobacco professionals analyze that the essence of e-cigarettes attracting adult consumers lies in their relatively low prices. At the same time, e-cigarette companies are utilizing new media for promotion and marketing activities to better promote their products and expand market share, using this model to attract more consumers.

In recent years, e-cigarette companies have primarily used new media for product promotion activities, including online promotions, mobile app applications, electronic discount coupons, online game contests, and other forms of new media social promotional activities.

Of course, while utilizing new media for advertising and marketing, e-cigarette companies often employ celebrity endorsements to enhance the influence of their e-cigarettes. The ZANDERA e-cigarette company, which has been acquired by Japan Tobacco, has previously used American Golden Globe-winning actor Leonardo DiCaprio and pop star Britney Spears to endorse its E-LITES brand e-cigarettes.