Juul Q1 Sales Reach $394.2 Million, Market Share Falls 10%

On July 2, news broke that according to market research firm IRI, Juul's market share has decreased by about 10% over the past year, although it still accounts for 60% of sales in convenience stores and similar outlets.

Juul's CEO Crosthwaite stated that he can accept the business shrinkage as long as the company follows the right strategy.

According to Bloomberg News, Juul's sales in the first quarter reached $394.2 million. If this trend continues, Juul may exceed its $1.3 billion sales in 2018, but still fall short of last year's $2 billion.

Juul ranked 817th in the 2020 Digital Commerce 360 Top 1000.