Yideer Debuts at IECIE Shenzhen Vape Expo

Yideer vaping devices belong to Shenzhen Yideer Electronic Technology Co., Ltd. Founded in July 2017, the company specializes in low-temperature heated tobacco products. It has nearly ten years of experience in electronics (smartphone) brand customization and overseas OEM manufacturing. Since transitioning into the e-cigarette industry, the company’s engineering team has focused on researching low-temperature heated tobacco products. Guided by the principle of user experience, it spent a full year on R&D and production. Its self-owned brand product, the P1 Calfskin, made its crowdfunding debut on JD.com in July 2018 and reached its funding goal within one month. In August, two new products—the P1 Calfskin and the D1 Soft-Touch Paint device—were launched simultaneously in domestic and overseas markets, marking Yideer’s first foray into the market with impressive results.

The D1 soft-touch paint vaping device looks very similar to the second-generation LIL PLUS from the Korean vaping brand LIL. In fact, this form factor is positioned to meet the price expectations of part of the domestic market for Korean LIL products. A search on Taobao shows the Korean LIL Plus priced at RMB 638–699, while the domestically produced D1 Soft-Touch Paint has a unified online retail price of RMB 499, making it very affordable. The P1 Calfskin is priced online at RMB 599. Many people ask: aside from the price difference, what are the differences between the P1 Calfskin and the D1 Soft-Touch Paint?
Before discussing product differentiation, let’s first talk about what the two products have in common.

Imported Samsung 2900mAh high-capacity battery

If the circuit board is the heart of the device, then the battery is its lifeline. Yideer products use imported Samsung 18650 batteries. The 2900mAh high-capacity battery can satisfy heavy users’ needs with “two hours of charging for a full pack’s worth of use,” while also significantly improving battery life and delivering a user experience that is both satisfying and reliable.

In-house developed circuit board

Now let’s talk about the product’s heart—the circuit board. In addition to operating its own brand, Yideer also develops its own circuit boards in-house. In today’s fast-growing vaping device market, independent R&D represents the core philosophy of a manufacturing company and is also key to how far it can go in the industry. Upholding the principle of “making products with care,” Yideer takes outstanding companies in the vaping industry as benchmarks and strives to contribute to the industry.

Product design patents

The Yideer P1/D1 has successfully registered product design patents in China. First, this protects the appearance patents of its own branded products, and second, it helps provide consumers with better after-sales service when purchasing the brand.

Simple operation, suitable for both new and experienced smokers

The P1/D1 is designed with simplicity and ease of use as its main positioning. Features such as “3-second startup, 10-second preheating, 40 minutes 15 seconds of usage time, automatic cleaning by pressing the power button five times, and 315°C constant temperature compatible with tobacco sticks commonly available on the market” make it well suited to smokers trying dry-heating products for the first time, while also serving as a backup device for experienced IQOS users—truly offering the best of both worlds. Now let’s focus on what makes the P1 Calfskin different from other products.

As the name suggests, the P1 Calfskin uses imported calf leather and is made with a fully handmade application process. The use of calfskin craftsmanship in vaping devices is still quite rare in the market, so why take such an unconventional approach?

In fact, when you return to the essence of the product, a vaping device is simply a device, and what smokers ultimately want is straightforward: simplicity, durability, and ease of use.

The reason the P1 Calfskin uses calfskin craftsmanship is durability. Compared with soft-touch paint, calf leather offers a better texture and feel. It also uses a hot-melt adhesive process, so when the device heats up during charging, the bond becomes even stronger, preventing the leather edges from peeling up over time. It is definitely worth trying.