JVE: Official Products Are Always One Yuan Cheaper Than Generic Fakes

A certain brand has joined forces with the police to crack down on counterfeiting, dismantling several illegal electronic cigarette production and sales dens...

Local police, in collaboration with the local market supervision bureau, successfully dismantled a counterfeit electronic cigarette production site, seizing a large number of counterfeit electronic cigarettes...

As someone in the electronic cigarette industry, we often see similar news.

Some industry media articles have comments promoting generic fakes, and even some brand official platforms have seen the presence of counterfeit sellers, which can only be described as rampant.

The prevalence of counterfeiting in the industry makes the fight against it urgent.
 
1. JVE's Non-Generic Policy: Official Products Are Always One Yuan Cheaper Than Generic Fakes

JVE has released a significant policy addressing the rampant issue of generic fakes in the industry: Any purchase of JVE products through any channel will always be priced one yuan lower than the price of generic fakes at the same level.

We cannot wait for the wolf to arrive before we think of reinforcing the pen.

This policy from JVE is effective immediately, and we welcome reports and supervision!

For policy execution, please contact JVE's national specialty stores or provincial agents.

Official anti-counterfeiting hotline: 0755-29885588.

2. The Prevalence of Generic Fakes Harms More Than Just Brand Interests

At the IECIE exhibition in August 2020, during the "Technological Progress, Embracing Regulation, New Tobacco Minor Protection, and Intelligent Management Industry Development Seminar," JVE's CEO Cai Shaodong analyzed three pain points currently existing in the industry: counterfeiting, minor protection, and severe homogenization.
 
In late November, JVE listed the ten sins of counterfeiting, emphasizing that anyone in the industry cannot stand aside; the harm caused by generic fakes affects more than just the interests of the brands.

The production environments of counterfeit generic products are generally dirty and chaotic, with components scattered and no hygiene standards, technical specifications, or quality inspection processes, reminiscent of the production environments of unscrupulous food factories and the back kitchens of shady restaurants.
 
Moreover, counterfeit generics often use inferior materials, with harmful substances exceeding standards, actual nicotine content not matching the packaging, severe leakage issues, and frequent battery explosion incidents, generally lacking after-sales service.
 
For consumers, choosing counterfeit generics may save money in the short term, but it can also lead to greater health costs in the long run.

1. Why Are Counterfeit Generics Cheaper Than Brand Products?

Brand products undergo multiple strict processes before hitting the market, including market research, product positioning, design, technical development, sample testing, production evaluation, marketing, channel distribution, and after-sales service. Each step incurs costs, including labor, production, and operational costs.
 
In contrast, counterfeit generics often skip the initial product design and development stages, simply copying whatever is popular in the market. They also avoid operational and promotional costs, selling counterfeit products under the brand's name. By stealing the brand's product designs and occupying its market resources, they utilize unregulated small workshops for production, low-price sales, and micro-business distribution, taking away many price-sensitive consumers.

All costs are borne by the brand, while the counterfeiters reap the benefits, making counterfeit generics cheaper than brand products.

It is disheartening to see that the brands bear the brunt of any safety or quality issues that arise.

One cannot help but lament that being a counterfeiter is quite "clever"; the brands are the ones charging into battle and taking the hits, while the counterfeiters simply pick up the cheap spoils.

However, there is no such thing as a free lunch. The trend of good money driving out bad is unstoppable in the industry.

2. Counterfeit Generics Are Faster at Introducing New Flavors, Some Even Surpassing Brand Flavors?

This is indeed the case.

If brand owners do not have a new flavor development process or repeated testing and adjustments for new flavors to provide consumers with well-reviewed, durable flavors, can they really not introduce new flavors quickly?

Moreover, the intentions and positions differ. Brand owners launch new flavors to meet consumer demand while also considering social responsibility and the cost-benefit ratio of new products. For brand owners, the cost of launching a new flavor far exceeds that of counterfeit generics, including time and financial costs.

Counterfeit generics often stimulate consumers with new flavors to make quick profits, regardless of whether the new flavors are durable or safe; making quick money is the primary goal. They skip most of the steps, allowing them to introduce flavors more flexibly and quickly.

Counterfeiters use "generic" as a means of profit, using inferior products to harm consumer health and the interests of brand owners, severely disrupting the market order of the industry.

3. Clearing Out Counterfeit Generics to Promote Good Money Driving Out Bad

The prevalence of generics has become a significant pain point hindering industry development. More and more brands are stepping up to actively protect their rights and combat counterfeiting. However, merely taking action after the fact is far from enough to clear out counterfeit products from the industry.

1. Improve industry market education and cultivate a culture of genuine products.

Strengthen the promotion and education of the harms of counterfeit generics, clearly stating that they are a public nuisance in the industry, guiding the culture of genuine products.

2. Embrace industry regulation and improve laws and regulations.

We look forward to industry regulation intervention and the establishment of relevant laws and regulations, increasing penalties for counterfeiting generics.

3. Emphasize intellectual property protection and build patent barriers.

Preventing problems before they arise, focusing on technology research and patent applications to build patent barriers for enterprises.
 
As a new electronic vaporizer brand, JVE has deeply recognized the pain points in the industry since entering the market. Every strategic layout is aimed at achieving the corporate mission of "preventing minors from smoking, reducing smoking among those who can smoke, and ensuring that smokers do not smoke counterfeit products."
 
1. High-quality genuine products to strike down counterfeits

High-quality genuine products will strike down counterfeits, sparing no cost to subsidize end users, leaving no room for counterfeit generics to survive.

The key to the survival of counterfeit generics is their relatively low price. Since entering the market, JVE has been willing to incur strategic losses to benefit consumers, insisting on providing high-quality official products to strike down counterfeit generics, leaving no advantage for poorly made, quality-questionable counterfeits in front of JVE's genuine products.

2. Build high product technology barriers

Adhering to the product-first strategy, raising the industry technology threshold, and building high product technology barriers significantly increase the difficulty and cost of counterfeiting generics.

JVE collaborates with professional chip manufacturers to seek technological solutions to address issues such as counterfeiting and preventing minors from purchasing and using products. By introducing dual-touch encryption chip technology, we aim to create anti-counterfeit electronic vaporizer products protected by invention patents, establishing technological barriers in the industry to effectively address the pain points of rampant counterfeiting generics.
 
3. Leverage supply chain integration advantages

A true brand must live well for the long term, not just for a fleeting moment.

Consumer brands without supply chain advantages will eventually be choked out.

While others are frantically lowering prices to seek volume, some have quietly laid out upstream.

After more than three months of deepening supply chain layout, JVE has adopted a mature industry supply chain, deepening production supply chain cooperation, and building the JVE supply chain system.

Everyone shares the same values, goals, and actions, working together to ensure stable product quality and production capacity for the JVE brand. At the same time, the strong supply chain advantage allows ample space to fully support market user subsidies, sparing no cost to ensure good products reach end consumers faster, leaving no price survival space for counterfeit generics.

We look forward to healthy competition and orderly development in the industry, rather than the current rampant generics and chaotic situations. JVE focuses on the pain points of the industry, comprehensively lays out strategies, reconstructs the corporate value chain, builds high industry technology barriers, and leverages supply chain integration advantages, sparing no cost to promote the clearing of counterfeit products from the industry.