JVE: Three Strong Moves Against Counterfeits to Clear Fake Products

Do you remember the "shanzhai phones" in the mobile phone industry? They profited under the guise of legitimacy, dragging down even major players like Boda and Aigo, making it difficult for the industry to shake off the "shanzhai" label in its later development.

The current electronic vaporizer industry is quite similar; the "barbaric growth of the industry, rampant counterfeits, and quality concerns" have triggered a crisis of trust, casting a shadow over the industry. While shanzhai phones, as communication tools, do not significantly impact human health, electronic vaporizers are closely related to consumer health.

As early as August this year, JVE attended the IECIE exhibition, where the theme was "Technological Progress, Embracing Regulation, Protection of Minors in New Tobacco, and Intelligent Management Industry Development Seminar." During this industry forum, three pain points currently existing in the industry were analyzed: counterfeiting, minor protection, and severe homogenization.
 
The Ten Sins of Counterfeit Electronic Vaporizers

1. Rampant counterfeits cast a shadow over industry development. Counterfeit products produced by small workshops have led to a series of quality and safety incidents, causing the public to fear electronic vaporizers, a phenomenon that is both laughable and deeply frustrating.

2. Severely hinders industry development. With counterfeits rampant, the industry atmosphere is corrupt. Is there anyone in this industry who is serious about technology and product development? When no one is committed to R&D or product iteration, how far can this industry go?

3. Impacts legitimate business operations. Poor quality products erode the healthy market operation, affecting industry development.

4. Seriously harms consumer interests. Counterfeit products aim for quick illegal profits, completely ignoring users and naturally being insulated from quality, carrying inherent harm labels.

5. Increases consumer choice barriers. Counterfeit products disguise themselves as legitimate, confusing consumers and significantly increasing their choice barriers.

6. Seriously threatens consumer health. Counterfeit products produced by small workshops lack standardized production processes and strict quality inspection procedures, posing serious quality and safety risks that severely affect consumer health.

7. Under the same roof, how can there be perfect eggs? With counterfeits flooding the industry, market chaos ensues, and how can brands remain unscathed?

8. Damages brand image. Counterfeit and generic products greatly undermine the market reputation and credibility of genuine brands.

9. Harms brand interests. Counterfeit products damage brand image, leading to decreased sales and economic losses for brand owners.

10. The proliferation of counterfeit goods disrupts market order, severely affecting the orderly and healthy development of the terminal market.

The rampant counterfeit market affects not just one brand but every participant in the industry. While we detest it, how to clear out counterfeits has become a common challenge for everyone in the industry.

1. Embrace industry regulation. We look forward to regulatory intervention and the improvement of relevant laws and regulations to establish clear industry standards for healthy development and curb the rampant spread of counterfeits.

2. Rights protection and anti-counterfeiting joint actions. Collaborate with law enforcement agencies to combat counterfeit activities and establish strict channel supervision and punishment measures.

3. Application of anti-counterfeiting technology. Although there are many anti-counterfeiting technologies on the market, such as barcode anti-counterfeiting technology and inkjet technology, their effectiveness is not ideal.

4. Build technical barriers. Continuous R&D to raise product technical thresholds and increase the cost of illegal teams producing counterfeits, preventing counterfeiting and selling at the source.
 
"Prevent minors from smoking, reduce smoking among smokers, and eliminate counterfeit cigarettes for smokers" is JVE's corporate mission. To this end, JVE has always insisted on serving consumers from their perspective, integrating young people's lifestyles into the brand, and using the latest technology to create electronic vaporizer products that meet market demand and design aesthetics.

JVE's Three Strong Moves Against Counterfeits:

1. Downward Strike

High-quality genuine products with high cost-performance are used to strike down counterfeits, sparing no expense to heavily subsidize end users, leaving no room for counterfeit products to survive.
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From the brand side to the supply chain and down to the distributors, JVE's partners firmly believe that products are the foundation for retaining users. By allowing high-quality, cost-effective products to occupy the market, we can prevent low-quality, low-cost products from misleading consumers. Thus, JVE established a strategic loss plan to give away 500,000 vaporizer rods for free from the outset, which has now been increased to 1 million (limited to the non-I vaporizer rods). Insisting on benefiting consumers, allowing good products to reach consumers faster and more widely has become JVE's brand philosophy, deeply ingrained.

The giveaway of 500,000 vaporizer rods directly subsidizes end consumers, significantly lowering the threshold for consumer experience and giving consumers the choice of zero-cost product experience. Of course, this strategy is backed by JVE's strong product quality. The vaporizer rods given away by JVE are all official genuine products from the non-I colorful series, whether in terms of texture, aesthetics, or practical experience, they are no less than products purchased by consumers for three to four hundred yuan. Zero-threshold experience of non-I vaporizer rods, low-cost experience of non-I vaporizers, alleviating consumer burdens, and bringing good products to the public. By incurring strategic losses without hesitation, insisting on benefiting consumers, and using high-quality official genuine products to strike down counterfeits, JVE ensures that counterfeit products have no advantage in front of JVE's genuine products, leaving no room for counterfeits to survive.

2. Product is King

Adhering to the strategy of product being king, we build high technical barriers, greatly increasing the difficulty and cost of counterfeiting.

Combating counterfeits has never been just talk; effective technical barriers are the only way to fundamentally solve the issues of counterfeiting and prevent minors from purchasing and using products. JVE embraces industry regulation while deeply cultivating product technology, entering the market with a complete technical solution to address counterfeiting and the prohibition of minors from purchasing and using products, promoting the healthy development of the industry.

To this end, JVE spares no expense in pursuing excellence, introducing mature supply chains from other industries, and breaking through existing industry technical barriers. We are the first to introduce dual-touch encryption chip technology, creating anti-counterfeit electronic vaporizer products with patented technical barriers, effectively addressing industry pain points such as counterfeiting and ensuring that counterfeits are cleared from the market. This chip was developed by JVE's brother company, Guoke Ruixin, over a year and a half, with an investment of over 20 million, undergoing countless scientific experiments, and was first used in JVE's special vapor series.
 
The successful application of this new technology chip in the special vapor series electronic vaporizers is of groundbreaking significance for both the vapor industry and the chip industry, and may become an important milestone in the development of emerging technologies in the industry. In the future, JVE will also gradually implement functions such as user real-name verification, product traceability, and data monitoring through further technological research and development, achieving the prevention of minors from using products and providing strong support for promoting the healthy development of the industry.

3. Channel Control

With a strict channel management system, JVE's channel system promises that there will be absolutely no sales of counterfeit products.

Unlike general instant cooperation relationships, JVE seeks partners who share common values, with unified values, goals, and actions. To accelerate the reach of good products to consumers faster and more widely, allowing high-quality, cost-effective products to occupy the market. JVE solemnly promises that any products purchased through JVE's officially certified channels are genuine JVE products. JVE's officially certified channels can only sell genuine JVE products, and the sale of counterfeit products is strictly prohibited. Once discovered, the sales qualification of JVE products will be immediately revoked, and JVE reserves the right to litigate for any negative impact on the JVE brand image.
  Meanwhile, JVE calls on consumers to establish awareness of genuine products and purchase products through legitimate channels, and welcomes consumers to supervise and report. In the future, JVE will also implement a policy that "the official price of genuine products will always be one yuan cheaper than counterfeit products," which is currently being prepared and will be announced soon, so stay tuned!#p#分页标题#e#

Some voices say that JVE currently does not have counterfeit products, and it is too early to address counterfeiting. To this, we can only say that one should have a long-term perspective. The long-term healthy development of a company must rely on a unique and visionary strategic layout; one cannot wait until the wolf is at the door to start reinforcing the fence.
 
JVE's original intention for its establishment is to promote the healthy and orderly development of the industry. In response to the industry's pain points of counterfeiting, JVE has launched a powerful offensive against counterfeiting with three strong moves, sparing no expense to clear out counterfeits. Adhering to our original intention, we ensure that combating counterfeiting is not just a slogan but is implemented through effective measures to genuinely clear out counterfeits. At the same time, JVE calls on all practitioners in the electronic vaporizer industry to join forces to combat counterfeiting, promoting the industry to soon welcome a situation where good money drives out bad, rather than the current rampant bad money.